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Emerald
Emerald Jewel Industry India Limited (EJIIL) stands today as a beacon of excellence in the global jewellery industry — a culmination of one man’s vision, dedication, and relentless pursuit of quality and innovation. across the globe with exquisite designs and unmatched craftsmanship. The journey of EJIIL is deeply rooted in the dreams the entrepreneur who foresaw the potential of India’s burgeoning economy and the evolving aspirations of its people. At a time when India was just beginning to assert itself as a growing economy. Starting from scratch, his mission was clear — to create a company that would become synonymous with quality, trust, and global standards
The Early Years: A Dream in Motion
A transformative period for India — a nation embracing change while holding tightly to its traditions. It was in this dynamic backdrop that Emerald was born. Armed with a small team and a big dream, Mr. Srinivasan began crafting jewellery that would go on to redefine the industry. What set Emerald apart from the very beginning was its commitment to quality, transparency, and innovation. As demand grew, so did the company’s infrastructure, team, and ambitions. From local beginnings in Coimbatore, EJIIL quickly gained a reputation for its ability to blend artistry with technology. The brand was not just making jewellery — it was making a statement. Each piece was a result of meticulous craftsmanship, rigorous quality checks, and a passion to deliver perfection.
Scaling New Heights: Becoming a Global Leader
Today, Emerald Jewel Industry India Limited boasts one of the largest manufacturing facilities in the world, spanning over 5,00,000 sq. ft. of built-up area. The scale of operations is supported by over 5,000 skilled artisans and professionals, and the company produces over 48 tonnes of jewellery annually, catering to both domestic and international markets. With state-of-the-art manufacturing infrastructure, Emerald has consistently pushed the boundaries of what is possible in jewellery design and production. The company’s vertical integration allows it to control every aspect of the value chain — from design and sourcing to manufacturing and distribution — ensuring consistent quality and customer satisfaction. One of the key pillars of Emerald’s success has been its unwavering focus on technology. The company has invested in the latest machinery and design tools, including CAD (Computer-Aided Design), CAM (Computer-Aided Manufacturing), 3D printing, and advanced casting and finishing equipment. This tech-enabled approach, combined with the traditional craftsmanship that India is renowned for, creates a unique synergy that defines Emerald’s products.
Diverse Offerings, One Commitment – Quality
What truly differentiates Emerald is its ability to offer such diversity without compromising on quality. Each piece goes through stringent quality control measures and certifications to ensure it meets international standards
Retail Footprint and Brand Presence
Emerald Jewel Industry India Limited is not just a manufacturer — it is a brand that reaches the end consumer through a strong retail network. The company’s retail arm has successfully built consumer-facing brands that enjoy high recall and loyalty. Emerald jewellery is available through its own retail showrooms and through partnerships with thousands of retailers across India and abroad. This wide-reaching presence ensures that Emerald remains close to its customers and responsive to market trends. The company’s marketing and design teams work hand-in-hand to anticipate changes in consumer preferences and create collections that reflect evolving lifestyles, fashion, and cultural narratives.
People: The Heart of Emerald
Behind Emerald’s success lies a strong foundation of people-centric values. The company believes in empowering its workforce, many of whom have been with the company for decades. From artisans and designers to engineers and executives, every individual plays a crucial role in the company’s operations and growth. EJIIL also runs extensive training and development programs to upskill its workforce and preserve traditional jewellery-making techniques while enhancing them with modern tools and processes. The organization’s focus on employee welfare, safety, and inclusivity has helped foster a loyal and motivated workforce.
Sustainability and Ethical Practices
Emerald Jewel Industry India Limited understands the responsibility it holds as a global manufacturer. The company is committed to ethical sourcing, environmental sustainability, and community development. Its sourcing practices are aligned with international regulations to ensure that all raw materials, including gold, diamonds, and gemstones, are conflict-free and responsibly obtained. The company also follows sustainable manufacturing practices by minimizing waste, recycling resources, and investing in eco-friendly technologies. Emerald’s green initiatives include efficient water and energy usage, emission control, and waste management systems across its facilities. Additionally, Emerald is deeply involved in corporate social responsibility (CSR) activities that focus on education, healthcare, and community empowerment in and around Coimbatore.
Recognition and Accolades
Emerald’s pursuit of excellence has been consistently recognized over the years. The company has received numerous national and international awards for design innovation, export performance, manufacturing excellence, and corporate governance. These accolades are a testament to the company’s values and its consistent drive toward perfection.
Join Us
As Emerald Jewel Industry India Limited looks toward the future, its vision remains steadfast: to continuously innovate, inspire, and lead. The company aims to further expand its global footprint, embrace emerging technologies like AI and blockchain in manufacturing and traceability, and deepen its relationship with customers through personalization and digital platforms. With four decades of experience, a reputation built on trust, and a culture rooted in excellence, EJIIL is not just a jewellery manufacturer — it is a legacy in the making. the world’s largest jewellery manufacturing company, the story of Emerald is one of vision, values, and victory. As we continue this journey, we remain committed to crafting not just jewellery, but timeless expressions of beauty, tradition, and innovation.
Operations Commenced On 1984
Franchise Commenced On 2025
Investment INR 2 Cr. - 5 Cr
Franchise/Brand Fee INR 200000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 15 %
Likely pay back period of capital for a Unit Franchise 8-11 Months
Other investment requirements NO
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 1000 - 2000 Sq.ft
Preferred location of unit franchise outlet tier 2 cities
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 6 Years
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