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Elite Footwear stands as a testament to enduring quality and innovative retail strategy in the footwear industry. Established by visionary entrepreneur Sri Satya Ranjan Bhowmik in the early 1960s, Elite Footwear has evolved from its humble beginnings into a prominent name in the Indian footwear market. With its headquarters currently based in a major metropolitan hub, Elite Footwear has expanded its reach across various regions of India, firmly establishing itself as a leading brand known for its durability, comfort, and affordability.
A Legacy of Excellence
The genesis of Elite Footwear can be traced back to the 1960s when Sri Satya Ranjan Bhowmik embarked on a journey to create a brand that would set new standards in the footwear industry. What started as a modest venture quickly grew into a powerhouse of innovation and quality, driven by a clear vision: to blend modern aesthetics with traditional values, thereby offering customers shoes that are both stylish and practical.
Elite Footwear’s commitment to quality is rooted in its foundational principles of durability, comfort, and affordability. These core values have guided the brand’s development and success, positioning it as a go-to destination for customers seeking high-quality footwear that does not compromise on style or cost. The brand’s dedication to these principles has earned it a reputation as a “Shoe-Shoppers Paradise,” where customers can find a wide array of footwear options to suit their needs and preferences.
Expanding Horizons
From its origins in the northeastern region of India, Elite Footwear has significantly broadened its geographical footprint. The brand’s expansion strategy has seen it establish a strong presence in several key regions, including Nagaland, Arunachal Pradesh, Bihar, Uttar Pradesh, and Andhra Pradesh. This strategic growth has allowed Elite Footwear to cater to a diverse customer base across the country, offering them access to the brand’s unique blend of modern and traditional footwear.
Elite Footwear’s expansion has been driven by a meticulous approach to retail strategy and customer engagement. By establishing a robust network of retail outlets and partnering with local distributors, the brand has successfully navigated the complexities of regional markets while maintaining its commitment to high-quality products and exceptional customer service. This expansive retail chain not only enhances the brand’s visibility but also ensures that customers in various regions can easily access Elite Footwear’s offerings.
Modern Meets Traditional
One of the distinguishing features of Elite Footwear is its ability to harmoniously blend modern design elements with traditional craftsmanship. This unique combination sets the brand apart from its competitors and resonates with a wide range of customers who appreciate both contemporary style and classic quality.
The brand’s product range includes a diverse selection of footwear, from casual wear to formal shoes, each designed to meet the highest standards of comfort and durability. Elite Footwear’s design philosophy integrates modern trends with traditional techniques, resulting in products that are both fashionable and enduring. This approach not only caters to the evolving preferences of today’s consumers but also honors the rich heritage of footwear craftsmanship.
Leadership and Expertise
Elite Footwear’s success is attributed not only to its innovative product offerings but also to its leadership and management. The company is guided by a team of retail experts and business strategists who bring a wealth of experience and knowledge to the brand. This expert leadership is instrumental in driving the brand’s strategic vision and ensuring its continued growth and success in a competitive market.
Unlike many of its competitors, who may be led by individuals with diverse backgrounds, Elite Footwear benefits from a leadership team that is deeply entrenched in the retail industry. This specialized expertise provides the brand with a competitive edge, allowing it to navigate market challenges effectively and capitalize on emerging opportunities.
Mission and Vision
The mission of Elite Footwear is to make affordable yet fashionable shoes accessible to everyone. This mission underscores the brand’s commitment to reaching a broader audience and fulfilling its promise of delivering high-quality footwear at competitive prices. By expanding its retail presence and continuously enhancing its product offerings, Elite Footwear aims to provide customers with a satisfying shopping experience that combines value with style.
To achieve this mission, the brand focuses on expanding its retail chain and leveraging its extensive network to reach new markets. The strategic growth initiatives are designed to enhance the brand’s reach and ensure that customers across different regions have access to its diverse range of footwear products.
Customer-Centric Approach
Elite Footwear places a strong emphasis on understanding and meeting customer needs. The brand’s customer-centric approach involves actively seeking feedback, adapting to changing preferences, and continuously improving its products and services. By maintaining a close relationship with its customers, Elite Footwear ensures that it remains responsive to their needs and delivers a positive shopping experience.
The brand’s commitment to customer satisfaction is reflected in its efforts to provide exceptional service at every touchpoint. From the design and production of its footwear to the in-store shopping experience, Elite Footwear prioritizes quality and service to ensure that customers are consistently delighted with their purchases.
Future Prospects
Looking ahead, Elite Footwear is poised for continued growth and success. The brand’s focus on expanding its footprint, enhancing its product offerings, and maintaining its commitment to quality positions it well for future opportunities. As it continues to evolve and adapt to changing market dynamics, Elite Footwear remains dedicated to its core values and mission, striving to provide customers with the best in footwear.
Operations Commenced On 1960
Franchise Commenced On 2019
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 100000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 55 %
Likely pay back period of capital for a Unit Franchise 1-2 Months
Other investment requirements no
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Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
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Type of property required for this franchise opportunity Commercial
Floor area requirement 1200 - 1200 Sq.ft
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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