Hotline: 1800 102 2007
Hotline: 1800 102 2007
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Casual Dine Restaurants

Belch Foods Pvt Ltd

  • Area Req
    400 - 600 Sq.ft
  • Investment Range
    INR 20 Lac - 30 Lac
  • No. Of Franchise Outlets
    Less than 10
Business Details

Dr.Grill, is a franchise network of 'Fast Casual Restaurants' owned and promoted by the franchisor ‘Belch Food Pvt Ltd (BFPL)’. Currently Belch operates five restaurants in Coimbatore and looking to expand into other Indian metros, starting from the South.

Belch has thoroughly studied the quick service restaurant market locally in Tamil Nadu and as well as nationally. Our goal is to create a comprehensive business, marketing and financial plan under the brand ‘Dr.Grill’ that will help us in achieving our financial goals as well as our goal to grow into a franchise network of ‘best grill chicken restaurant’ in the country.

There are three main reasons why we believe that Dr.Grill will succeed as a fast casual restaurant: The first reason is lack of direct competition that capitalize on the adverse health effects of fried food (like chicken) and promote grilled food. The second reason for the restaurant’s anticipated success is our focus on creating grill recipe focusing on kids and families. There is relatively options that focus on serving moderately spiced grill chicken for kids and women. Lastly, the entrepreneurial spirit of the team combined with technology driven processes and social media marketing will create a unique take away experience that will generate profit.

Our Growth:

Dr.Grill Restaurant is a growing chain of good food movement that has become a brand in a very short time. Every Dr.Grill restaurant has contributed to our growth story in an impressive manner. Every Dr.Grill franchisee is assured of our vast experience and active support culminating in creating a winning brand for the benefits of all stake holders. At Dr.Grill we believe that real growth lies not just in making profits but in creating a good food culture that separates our brand and ensures returning clients for a range of deliciously healthy food

Our Food:

Dr. Grill sells ‘deliciously healthy’ grilled chicken and Vegetarian food made without unhealthy substances or processes. Dr.Grill’s food comprises of chicken, rice, bread and vegetables. The food will be fresh and prepared daily or based on order with strict quality standards. At the heart of food preparation lies our secret select spices and herbs, making the signature grilled chicken, ‘tastiest and healthiest’. Our minimalist menu include: grilled chicken; wraps and sandwiches; along with a few sides, appetizers and ice creams.

Key Benefits:

- Food is liked by family as well as youth

- Easy to prepare, takeout & deliver

- Moderate start-up costs

- Controllable overheads with minimum labour

- Proven staff training system

- Easy to manage technology driven processes

- Focused marketing with customer loyalty program

- Opportunity to own more stores

- Continuous support and training.

- Recession proof business

Our support to Franchisees:

As a Dr.Grill Franchisee, you will get excellent support before as well as after launching your restaurant. Essentially we assist you through,

- Location support

- In-store design support

- Social Media marketing support

- Equipment buying and installation

- Raw material purchase and management

- Staff training

- Transfer of technical know-how

- POS software training

- Guidance for govt licensing and other formalities

- On-going business support

Are you qualified?

Dr. Grill awards franchise opportunities to only those who successfully progress through the Application Process. With this in mind, we consider a Franchisee to be a unique person driven by entrepreneurial spirit. As a franchisee you will be running your own business, yet within the parameters of Dr.Grill’s brand and business format. You will not only have to have the required financial resources and track record, but you will also have to possess the attributes of a business owner to successfully fulfill your role as a Dr.Grill’s franchisee. If that is the case, and you are ready for new challenge and exiting opportunity, contact us today!

Your Investment:

Setting up a Dr.Grill’s Restaurant is made easy through our team of professionals in every stage from site selection to launch. Comparatively we have low start-up costs of upto 20-25 Lakhs for a Classic Outlet and 5-8 Lakhs for an Express Counter inclusive of franchise fee apart from the real estate costs. However, depending on the location there may be some variation in cost, so contact us for more details

Your next steps;

10 Quick and Easy steps to the Grand Opening of your store:

1. Submit ‘Request for Franchise‘ form

2. Submit Franchise Application

3. Meet Dr.Grill Team

4. Conduct Research & Location Selection

5. Secure Financing

6. Sign Franchise Agreement

7. Sign Lease Agreement

8. Attend Training

9. Build Your Store


10. Celebrate Grand Opening

Investment Details

Commenced Operations

Operations Commenced On 2014

Franchise Commenced On 2015

Franchise Details

Investment INR 20lac - 30lac

Franchise/Brand Fee INR 500000

Royalty/Commission 6 %

Expansion Locations

- NA -


- NA -


- NA -


- NA -


- NA -

Union Territories

- NA -

Franchise Details

Exclusive territorial rights to a unit franchisee Yes

Anticipated percentage return on investment 12 %

Likely pay back period of capital for a Unit Franchise 3-4 Years

Other investment requirements None

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 400 - 600 Sq.ft

Preferred location of unit franchise outlet Near residential area

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Coimbatore

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5-No of years Years

Is the term renewable? Yes

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