DOSTI CHAI Franchise Cost – How to get, Contact, Apply, Fee

DOSTI CHAI: Brewing Friendship, One Cup at a Time

In India, tea is more than just a beverage—it’s an emotion, a tradition, and a bridge between people. From roadside tea stalls to family kitchens, every sip has been part of countless conversations, laughter, and memories. It was this universal spirit of tea that gave birth to DOSTI CHAI.

Founded with the vision of creating a global brand built on the essence of friendship and togetherness, DOSTI CHAI reimagined the humble tea stall into a vibrant café experience. The brand sought to take the comfort of chai, pair it with modern café culture, and spread it across India and beyond.

Today, DOSTI CHAI is a business with numerous café and restaurant outlets across India and internationally, loved for serving tea, coffee, snacks, and fast food items in a welcoming, friendship-first atmosphere.

The Core Philosophy: Tea with a Side of Friendship

At its heart, DOSTI CHAI believes that cafés should not just be about food and beverages—they should be about connection. Every outlet is designed to be more than a café:

• A place where friends gather after college.
• A hub for families to share stories.
• A cozy corner for office colleagues to unwind.
• A welcoming space for travelers to pause and recharge.

The brand’s motto is simple:
“Friendship tastes better with tea.”

This philosophy has allowed DOSTI CHAI to stand out in the crowded café market—making it a community-driven experience rather than just a quick-service outlet.

The DOSTI CHAI Experience

What makes DOSTI CHAI different is not just its food and beverages, but the complete experience it delivers:

• Ambience: Warm, cozy, and welcoming interiors designed to encourage conversations.
• Vibrant Décor: A blend of modern café aesthetics with desi touches—murals, tea quotes, and quirky seating.
• Inclusivity: Whether you’re a student, a professional, or a family, the space is for everyone.
• Events & Engagements: Poetry nights, open mics, and friendship events bring communities together.

Every DOSTI CHAI outlet reflects the culture of togetherness—turning it into a “friendship hub” rather than just a café.

The Menu: More Than Just Chai

While chai is the soul of the brand, the menu at DOSTI CHAI is expansive, appealing to varied tastes across India and abroad.

1. Signature Teas

• Cutting Chai (classic Indian style)
• Masala Chai with fresh spices
• Ginger, Cardamom, and Tulsi Chai
• Herbal and Detox Teas
• International blends—Green, Black, Oolong, Chamomile

2. Coffee Selection

• Classic filter coffee
• Espresso, Cappuccino, Latte, and Mocha
• Cold brews and Frappes for younger audiences

3. Snacks & Bites

• Samosas, pakoras, and bhajiyas (Indian favorites)
• Sandwiches, wraps, and rolls
• Burgers and pizzas for global appeal
• Healthy salads and baked snacks

4. Quick Fast-Food Items

• Pav Bhaji, Vada Pav, Momos, and Maggi variations
• Pasta, noodles, and fusion Indo-Chinese options

5. Desserts & Sweet Treats

• Gulab Jamun with ice cream
• Brownies, pastries, and muffins
• Indian sweets paired with tea

6. Beverages Beyond Tea & Coffee

• Fresh fruit juices
• Smoothies and milkshakes
• Seasonal specials like aam panna, thandai, or hot chocolate

By balancing authentic Indian flavors with global café trends, DOSTI CHAI has created a menu that caters to all demographic

Why Customers Love DOSTI CHAI

1. Affordable Luxury – Premium café vibes without high prices.
2. Cultural Comfort – Offers the desi familiarity of chai with modern presentation.
3. All-Day Appeal – From breakfast to late-night snacks, the menu covers every mood.
4. Friendship Vibe – More than a café, it’s a space to connect and unwind.
5. Consistency – Across all outlets, the taste and atmosphere remain reliable.

Market Positioning

The café and QSR (Quick Service Restaurant) industry is one of the fastest-growing segments in India and globally. With brands like Starbucks, Chaayos, and Café Coffee Day making waves, DOSTI CHAI has carved its niche by blending Indian chai culture with international café standards.

• Urban Demand: Rising youth populations in metros fuel café culture.
• Tier-2 & Tier-3 Cities: Tea-led cafés resonate strongly with aspirational consumers.
• Global Reach: Indian tea is world-famous, making DOSTI CHAI a unique ambassador brand internationally.

This positioning gives DOSTI CHAI a sustainable edge in both domestic and global markets.

Business Model

DOSTI CHAI has adopted a multi-format business model to maximize reach and scalability:

1. Flagship Cafés

Large, sit-down spaces in metro cities with vibrant interiors and full menus.

2. Express Outlets

Compact setups in malls, airports, colleges, and corporate parks—focusing on high-volume, quick service.

3. Cloud Kitchens

Delivery-only models to meet the rising demand from food delivery apps.

4. International Expansion

Franchise-led outlets in regions like the Middle East, Southeast Asia, and the UK—where Indian chai and snacks are loved.

This diverse model ensures the brand remains flexible and scalable

Franchise Opportunities

DOSTI CHAI is not just a café chain—it’s a movement of friendship, and entrepreneurs are invited to be part of it.

• Low-to-moderate investment options with scalable outlet sizes.
• High returns due to tea’s popularity and low raw material costs.
• Training & Support in operations, staffing, and marketing.
• Strong Supply Chain ensuring consistent flavors across outlets.
• Brand Recognition already loved in multiple Indian and global markets.

For investors, DOSTI CHAI offers not just a business, but an emotional brand connection.

Vision & Mission

Mission

To serve tea, coffee, and fast-food delights in a welcoming atmosphere that celebrates friendship, togetherness, and community.

Vision

To be recognized as the world’s most loved friendship café brand, with outlets in every major city across India and beyond.

The Brand Personality

DOSTI CHAI can be described as:

• Warm & Welcoming – Always ready to host a friend.
• Youthful & Energetic – Vibrant vibes that appeal to students and young professionals.
• Inclusive & Approachable – A place for all generations.
• Authentic & Proudly Indian – Rooted in desi chai culture, with global standards.

Marketing Strategy

The brand uses both traditional and digital methods to build its “friendship-first” identity:

• Social Media Buzz: Instagrammable drinks, reels of chai moments, and meme marketing.
• Friendship Campaigns: Celebrating Friendship Day and customer stories.
• College Engagements: Tie-ups with universities for student discounts.
• Corporate Partnerships: Office catering and bulk tea/snack orders.
• Community Events: Open mics, poetry nights, and chai talks.

Marketing is not just about selling tea—it’s about creating memorable experiences.

Sustainability Commitment

As a modern global brand, DOSTI CHAI embraces eco-conscious practices:

• Biodegradable cups and packaging.
• Farm-to-cup sourcing—supporting local tea farmers.
• Minimizing food waste with smart kitchen planning.
• Sustainable international operations that align with global green initiatives.

The Global Vision

DOSTI CHAI dreams big. Having already spread across Indian cities, the brand has started expanding internationally. With Indians forming large diaspora communities worldwide, chai becomes an emotional connection abroad. But the appeal doesn’t stop there—non-Indians too are fascinated by the richness of Indian tea culture.

• Middle East – Popular among expats and locals.
• UK & Europe – Tapping into both chai lovers and café-goers.
• Southeast Asia – Blending with existing café trends.
• North America – Introducing Indian-style chai as a trendy alternative to coffee.

DOSTI CHAI isn’t just expanding outlets—it’s taking Indian friendship culture global.

A Cup of Chai, A World of Friends

In a world where café chains often focus only on products, DOSTI CHAI focuses on people. It’s not just about brewing tea—it’s about brewing friendships, conversations, and communities.

By combining the authenticity of Indian chai culture with the vibrancy of modern café dining, DOSTI CHAI has created a brand that resonates with people across generations and geographies. Its expansion across India and internationally is proof of its universal appeal.

At DOSTI CHAI, every outlet, every cup, and every snack is a celebration of togetherness. Because here, you don’t just sip chai—you share stories, laughter, and moments that last forever.