Welcome to the DIXY INDIA, where passion meets taste to create the ultimate fast-food experience! We are not just a restaurant: we are a culinary journey that brings people together through the love of delicious, mouthwatering food. Our story is one that of the dedication, innovation and a burning desire to redefine the fast-food industry.
At DIXY, our mission is simple - to delight taste buds with irresistibly tasty, high-quality fast food. We strive to provide a menu that caters to diverse palates while maintaining the speedy service that one expects from fast food. Whether it is a juicy burger, a classic hot dog, or a fresh salad; we have something for everyone, including mouthwatering vegetarian options. Our menu would be incomplete without our delectable desserts that are the perfect sweet ending to the customer’s meal. Whether one is looking for a quick bite on the go or a place to savor a meal with family or friends, DIXY is the place to be.
Your satisfaction is our top priority. We continuously listen to your feedbacks, and are committed to improving our offerings to exceed your expectations. Join us and discover the journey of growth.
Our Beginning
Our journey began 37 years ago in a tiny kitchen with big dreams, a mixture of experiments with recipes, blending flavors and crafting culinary masterpieces that would eventually become the heart and soul of DIXY.
Dixy Chicken was founded by Mohammed "Mo" Chowdhury and Samuel Jackson (Meshoe) in the year 1986. In February 2008, the American franchise Church's Chicken acquired it. In 2008, Dixy was acquired by the current owner, Shakeel Arshad.
Dixy has more than 110 outlets throughout the UK. It has expanded its international presence with its outlets in Syria, France, Norway, United States, Egypt, Brunei, Pakistan, the United Arab Emirates and India.
Mission
At DIXY INDIA, our mission is to deliver high-quality, delicious fast food that caters to diverse tastes while maintaining the fast and friendly service that customers expect. We aim to create memorable dining experiences through innovation, flavor, and a commitment to excellence, ensuring every customer leaves satisfied and eager to return.
Vision
Our vision is to be a leading fast-food brand recognized for redefining the fast-food experience in India and beyond. We aspire to expand our reach by continuously evolving our menu and services to meet changing tastes while maintaining our core focus on quality, speed, and customer satisfaction.
Values
Operations Commenced On 2023
Franchise Commenced On 2023
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 1500000
Royalty/Commission 5 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 60 %
Likely pay back period of capital for a Unit Franchise 2-4 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 800 - 2000 Sq.ft
Preferred location of unit franchise outlet Delhi-Ncr
Franchisee training location Head office
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 10 Years
Is the term renewable? Yes
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