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Dhaba – estd 1986: Where Tradition Meets Sadda Swag
For decades, the word Dhaba has meant one thing to Indians—flavourful, hearty, and soul-satisfying food served with love on highways across the country. But Dhaba estd 1986 takes that nostalgic roadside experience and gives it a bold, contemporary twist—one that bursts with desi attitude, Bollywood energy, and an unmistakable “Sadda Swag.”
Founded in 1986, Dhaba began as a celebration of robust North Indian cuisine, capturing the essence of rustic highway eateries that served hot parathas, creamy dal makhni, and rich butter chicken straight from the tandoor. Over the years, it became synonymous with authentic Punjabi flavours and unpretentious comfort food. And now, with its new-age avatar, Dhaba has evolved into a vibrant dining experience—an energetic mash-up of food, music, colour, and culture that perfectly represents the new India: rooted in tradition yet unafraid to experiment.
A Legacy Reinvented: From Highway to High Street
Dhaba estd 1986 isn’t just a restaurant—it’s a nostalgia trip wrapped in a modern vibe. The original idea was simple: bring the spirit of roadside Punjab dhabas into the urban dining scene. And that legacy continues today, only with a fresher, sassier twist.
In its new form, Dhaba is not just about serving food—it’s about creating an experience. Every element, from décor to drinks, music to plating, is designed to make guests feel like they’ve stepped into a cinematic world of flavours and fun. It’s rustic yet refined, loud yet loveable, and authentically Indian in every bite.
The brand has reimagined what a traditional dhaba can be—infusing it with urban flair, playful personality, and a contagious energy that invites everyone to eat, laugh, and celebrate.
Sadda Swag: The Dhaba Spirit Reborn
When Dhaba says it’s got “Sadda Swag”, it’s not just a tagline—it’s a mood. It’s the energy of the open highway, the rhythm of Punjabi beats, the aroma of butter sizzling on the tawa, and the laughter that fills the air when people come together over great food.
The new Dhaba brings that timeless spirit alive through a vibrant blend of flavours, décor, and entertainment. It’s where old-school charm meets millennial cool; where parathas share the table with pauwa cocktails; and where Bollywood masala isn’t just a theme—it’s the soul of the space.
Theka for Pauwa Bottle Cocktails: Desi Drinks, Modern Twist
At the heart of the new-age Dhaba experience is its Theka, a stylish yet quirky bar concept that celebrates India’s love for a good drink—desi style. The Theka serves pauwa bottle cocktails (a pauwa being a traditional 180ml quarter bottle), a clever nod to the way local Indian bars serve alcohol. But Dhaba takes this roadside ritual and gives it a trendy makeover.
Each pauwa cocktail is carefully curated and presented with flair—infused with Indian ingredients, regional spices, and creative garnishes that add an unexpected punch. Whether it’s a spiced-up whiskey mix, a tangy gin concoction, or a fusion cocktail with mango, chili, or coriander, every sip at the Theka tells a story of India’s evolving drinking culture.
It’s playful, it’s unapologetically Indian, and it’s the perfect example of how Dhaba keeps tradition alive while adding its Sadda Swag to everything it touches.
The Paan Counter: A Sweet End with a Desi Twist
No Punjabi meal is complete without a paan, and Dhaba makes sure the tradition continues—with a twist! The Paan Counter adds a touch of nostalgia and indulgence, offering everything from classic meetha paans to experimental versions infused with chocolate, rose, or minty freshness.
It’s not just a dessert station—it’s an experience that brings people together, evoking memories of highway halts and late-night bites. The paan counter perfectly encapsulates Dhaba’s approach: keeping Indian traditions alive but serving them with flair and fun.
Kitschy Interiors: A Visual Feast
Step inside Dhaba, and you’re instantly transported to a world where colour, chaos, and creativity collide in the best possible way. The interiors are a riot of vibrant personality—an explosion of truck art, bold typography, and vintage Bollywood aesthetics.
Think coloured chandeliers, hand-painted slogans, bright patila counters, and posters of classic Hindi films adorning the walls. Every corner tells a story; every object adds to the mood. The truck-inspired décor—with mirrors, tassels, and funky signboards—pays homage to India’s highways, while the playful elements like tin plates, copper glasses, and enamel dishes bring a touch of rustic authenticity.
Dhaba’s ambience is intentionally larger-than-life, much like Bollywood itself. It’s cheerful, nostalgic, and oozes desi charm—making it the perfect backdrop for everything from family feasts to group hangouts and celebrations.
Bollywood Masala: The Soundtrack of the Dhaba
If the décor is the visual spice of Dhaba, the music is its heartbeat. The playlist is a carefully curated mix of retro Hindi hits, dhol beats, and Bollywood dance numbers that keep the energy alive throughout your meal.
The music isn’t just background—it’s an integral part of the experience. It sets the tone, amplifies the mood, and often inspires spontaneous dancing. After all, at Dhaba, food and fun go hand in hand.
It’s where a bite of butter chicken tastes better with a bit of “Badtameez Dil” playing in the background, and where the sizzle of the tandoor matches the rhythm of “Gallan Goodiyan.”
The Culinary Magic: Authentic, Hearty, Unapologetic
While the vibe may be modern, the food at Dhaba remains as authentic and soulful as ever. Every dish stays true to the roots of North Indian cooking—generous portions, bold flavours, and wholesome ingredients cooked with love and patience.
From tandoori kebabs and dal makhni to sarson da saag and makki di roti, every plate pays tribute to the culinary traditions of Punjab. But Dhaba also surprises with innovative dishes that reinterpret classics—like Butter Chicken 2.0, Dhaba-style tacos, or spicy fusion chaats.
It’s comfort food that feels like home, yet excites like something entirely new. The chefs at Dhaba combine street-style techniques with restaurant finesse, ensuring every bite is an explosion of taste and nostalgia.
A Feast for Every Mood
Dhaba is not just a restaurant; it’s an emotion that fits every mood—whether you’re looking for a family meal, a date night, a friends’ reunion, or an after-work chill session. It has the warmth of a traditional eatery and the buzz of a modern hangout.
It’s a place where old-school meets new-school, where tradition meets innovation, and where every visit feels like a celebration. From lunch thalis to cocktail evenings, from quick bites to full feasts—Dhaba offers something for everyone who loves Indian food and culture.
The New Age Avataar: More Than a Meal
In its reimagined form, Dhaba estd 1986 stands as a symbol of how Indian dining has evolved—without losing its soul. It’s bold, it’s colourful, and it celebrates the unapologetic vibrance of desi culture.
By blending highway nostalgia with urban cool, and traditional recipes with modern creativity, Dhaba offers a dining experience that feels both familiar and fresh. It’s not just about food—it’s about connection, laughter, and shared memories.
This is Dhaba with Sadda Swag—a place that keeps the fire of Indian hospitality burning bright while adding a splash of 21st-century flair.
Sadda Swag, Sadda Dhaba
At the end of the day, Dhaba is more than a restaurant—it’s a celebration of everything we love about India: its food, its colour, its music, and its zest for life.
So, whether you come for the buttery parathas, the pauwa cocktails, or the vibrant energy that fills the air, one thing is certain—you’ll leave with a full heart, a fuller stomach, and a smile that says, “Oye, Sadda Swag!”
Operations Commenced On 1986
Franchise Commenced On 2016
Investment INR 2 Cr. - 5 Cr
Franchise/Brand Fee INR 4500000
Royalty/Commission 7 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 1500 - 2000 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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