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Desi Tea Master
In a world dominated by factory-produced, flavor-added, and chemically treated beverages, Desi Tea Master rises as a soulful, authentic, and health-focused brand bringing back India’s ancient tea-drinking culture — in its purest form. Driven by a mission to become the recognized leader in its target market for offering a premium selection of tasty, healthy, and natural sips, Desi Tea Master is not just a beverage brand. It's a carefully brewed movement that emphasizes purity, taste, wellness, and tradition. With a team possessing 25+ years of experience in the food and beverage industry, Desi Tea Master integrates legacy wisdom with modern retail insights to deliver unmatched quality. Our commitment to sourcing and brewing only the best ensures that every cup poured at Desi Tea Master is a celebration of health, heritage, and handcrafted perfection.
S – Scope
The Indian tea market is vast and emotionally rooted in the lives of its people. With a value of over 15,000 crores and growing at a CAGR of nearly 12%, the industry has seen a major shift From basic, mass-produced tea to premium, health-centric brews From home kitchens to modern chai cafés and tea lounges From commodity mindset to brand-centric loyalty Desi Tea Master fits seamlessly into this shift. The rise of the health-conscious middle class, the urban working population, and the post-pandemic awareness of immunity has accelerated demand for: With an emphasis on small-batch sourcing, no artificial colors or additives, natural flavors, and a premium café model, Desi Tea Master addresses the growing thirst for authentic yet elevated tea experiences.
C – Concept
Desi Tea Master is more than a tea café or a product line — it is a holistic, carefully curated experience that blends Indian tradition with modern sophistication.
Our concept is built on five strong pillars:
Premium, Natural Teas
Sourced directly from the plantations of Karnataka, every leaf is handpicked with precision. Only young, tender leaves are chosen — ensuring optimum flavor and health benefits. No artificial flavors, no colors — just pure nature in a cup.
Slow Brewing, Fast Service
A proprietary brewing process that allows the tea to extract maximum flavor and health benefits. Each brew is customized — served fresh, not pre-mixed.
Taste Meets Wellness
From classic masala chai to herbal blends and infused teas — each beverage balances flavor and function. Options include detox teas, anti-inflammatory blends, immunity boosters, and more.
Contemporary Desi Vibe
A modern take on India’s tea culture — with carefully designed spaces, sustainable materials, and a cozy ambience. Appeals to both Gen Z and older generations who miss the charm of a proper "chaikada".
Scalable, Franchise-Ready Model
Designed for easy replication and scalability across formats: kiosks, cafés, lounges, and mobile carts.
O – Opportunity
With shifting consumer behavior and evolving market trends, Desi Tea Master is uniquely positioned to lead the premium Indian tea café segment.
Market Trends That Favor Our Growth:
Target Segments:
Health-conscious millennials and Gen Z. Professionals looking for healthier break-time options. Elderly customers seeking traditional tastes with modern comfort. Tier-1 & Tier-2 city customers with increasing disposable income.
Tea Leaf Sourcing – Purity in Every Sip
We handpick tender, perfect leaves from the hills of Karnataka, working closely with small farmers and cooperatives. Our rigorous approach ensures that Leaves are selected only at peak maturity for flavor. All batches are tested for quality, pesticide-free certification, and natural aroma. No colors, no artificial preservatives, and absolutely no chemically-enhanced flavoring. This results in teas that are not only delicious but also health-safe and environmentally responsible.
A Menu Curated for the Mind, Body & Soul
Our menu is as diverse as India, but every item is unified by our commitment to health and authenticity. Our top categories include Signature Desi Chai: Masala Chai, Tulsi Chai, Ginger Lemon Chai, Cutting Chai Herbal Wellness Teas: Turmeric Tea, Hibiscus Detox, Cinnamon Clove Immunity Brew Flavored Green Teas: Lemon Mint Green, Kashmiri Kahwa, Amla Fennel Fusion Teas: Cold Brew Chai Latte, Rose Elachi Tea, Iced Masala Chai Tea Accompaniments: Khari biscuits, millet cookies, healthy snacks, sabudana vadas
Consistency with Craft
Every cup, at every outlet, follows a standardized recipe and brewing guide — designed by tea sommeliers and Ayurvedic experts — ensuring uniform taste, regardless of geography. Our brewing process uses Reverse Osmosis purified water Temperature-controlled brewing for optimum infusion No pre-mixed syrups — every cup made fresh
Innovation Meets Tradition
While our roots lie in India’s tea traditions, we aren’t afraid to innovate Milk alternatives (almond, soy, oat) Sugar-free options for diabetics and fitness lovers Eco-friendly packaging for takeaway and delivery Tea Pods & DIY Kits for retail customers
Business Model: Franchise-Driven Growth Engine
Desi Tea Master is built for rapid yet responsible expansion through a franchise-first model. We provide a turnkey business solution to aspiring entrepreneurs who want to enter the premium F&B market without the complexity or high capital risk.
Our Vision
To build India’s most trusted and loved tea brand, known for its purity, taste, and commitment to wellness.
Our Mission
To deliver an outstanding selection of premium-quality, tasty, and healthy sips sourced naturally and brewed authentically, while empowering communities and entrepreneurs across India.
Core Values
Purity – Only natural ingredients, ethically sourced Transparency – Clear about what goes in your cup Tradition – Celebrating India’s tea heritage Innovation – Modern approach to timeless brews Community – Supporting local farmers and small business owners
A Customer Experience That Goes Beyond Taste
At Desi Tea Master, customers don’t just come for tea — they come for an experience An atmosphere where stories are shared over a cup A counter where health meets habit A space that smells of chai, cloves, and cardamom A brand that respects the past, yet looks to the future We aspire to touch hearts, not just taste buds.
A Brew for the Future
Desi Tea Master is ready to scale as India’s first truly premium yet rooted-in-tradition tea café brand, focusing on authenticity, wellness, and sustainable growth. With our robust supply chain, expert team, franchise-friendly model, and a growing loyal customer base, we are well-positioned to lead India’s tea renaissance. If you're looking to be part of a business that’s profitable, purposeful, and proudly desi, your journey begins here — with Desi Tea Master. Let’s brew the future, together — one honest sip at a time.
Operations Commenced On 2024
Franchise Commenced On 2024
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 100000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 150 - 200 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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