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COUNTRY MARRT: A Premier Franchise Opportunity in the Retail Sector
COUNTRY MARRT stands poised to revolutionize the grocery-shopping experience with its vision of becoming the foremost and preferred retail chain for both online and offline grocery shopping. Specializing in fast-moving consumer goods (FMCG) and the vegetable, grocery, and fruits (VGF) industry, COUNTRY MARRT is dedicated to creating customer-centric retail stores that enhance convenience and deliver exceptional value. With a commitment to offering attractive discounts on all items, the brand aims to provide customers with full value for their money.
Business Model and Expansion Strategy
COUNTRY MARRT's franchisee model represents a compelling business opportunity characterized by streamlined operations and robust growth potential. The company is ambitiously planning to establish 100 new stores within the next two years across prime locations in Tamil Nadu, with a target completion date of 2021. This aggressive expansion strategy is designed to accelerate the company’s growth trajectory and deliver significant benefits to both the business and its shareholders.
Investment and Franchise Details
To embark on this promising franchise journey with COUNTRY MARRT, prospective franchisees will need to make an initial investment of approximately Rs 20 lakh. This investment covers the setup of a retail store, which can range in size from 1,000 to 5,000 square feet, with a preference for ground floor locations to maximize foot traffic and visibility.
COUNTRY MARRT is offering a franchise model with guaranteed assured income ranging from Rs 1 lakh to Rs 20 lakh per month. This assurance is based on the store size and its location, which will significantly influence profitability. The franchise model is designed to ensure that investors experience a stress-free operation, supported by the company's comprehensive training, operational guidelines, and marketing support.
Supermarket Specifications
COUNTRY MARRT stores will vary in size, with each outlet spanning between 1,000 and 5,000 square feet. This flexible size range allows for adaptation to different location constraints and market needs. The ideal store format is a ground-floor location to attract maximum footfall and enhance customer accessibility.
Project Timelines and Operational Expectations
The timeline for setting up and inaugurating a new COUNTRY MARRT store is efficiently managed, with a target of completing the project within 50 days. This swift setup period ensures that franchisees can quickly start operations and begin generating revenue.
Monthly sales expectations for each store are projected between Rs 10 lakh and Rs 50 lakh. These projections are based on the store’s location, size, and the local market demand. The anticipated sales figures reflect the high volume of consumer traffic and repeat business that COUNTRY MARRT stores are designed to attract.
Profit Potential and Business Viability
COUNTRY MARRT's franchise model offers a compelling business opportunity with significant profit potential. The guaranteed monthly income ranging from Rs 1 lakh to Rs 20 lakh provides a solid foundation for financial stability and growth. Additionally, the model is designed to be safe and profitable, with structured support systems in place to ensure franchisees can achieve and exceed their sales targets.
The profitability of each store is further supported by COUNTRY MARRT's focus on delivering value through competitive pricing and strategic discounts. By offering attractive discounts on a wide range of products, the brand attracts a large customer base and encourages repeat purchases, which contributes to sustained revenue growth.
Customer-Centric Approach and Market Position
COUNTRY MARRT's customer-centric approach is central to its retail strategy. The brand emphasizes the importance of understanding and meeting customer needs, which is reflected in the store design, product offerings, and overall shopping experience. By prioritizing customer convenience and satisfaction, COUNTRY MARRT aims to build long-term relationships and foster brand loyalty.
The brand's commitment to providing high-quality products at competitive prices positions it favorably in the competitive retail market. The focus on the VGF sector, combined with a broad range of FMCG items, allows COUNTRY MARRT to cater to diverse customer preferences and establish a strong market presence.
Support and Training for Franchisees
COUNTRY MARRT is dedicated to supporting its franchisees throughout the business journey. The company provides comprehensive training programs to ensure franchisees are well-equipped to manage their stores efficiently. This training covers various aspects of store operations, customer service, inventory management, and marketing strategies.
Additionally, franchisees benefit from ongoing support from the COUNTRY MARRT corporate team, including assistance with store layout, product sourcing, and promotional activities. This support is designed to help franchisees maximize their business potential and achieve success in the retail sector.
Operations Commenced On 2017
Franchise Commenced On 2019
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 2lac
Royalty/Commission 3 %
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Other investment requirements No
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Tamil Nadu
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Type of property required for this franchise opportunity Commercial
Floor area requirement 1000 - 3000 Sq.ft
Preferred location of unit franchise outlet Chennai, Kanchipuram, Coimbatore, Trichy
Detailed operating manuals for franchisees Yes
Franchisee training location Chennai
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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