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CLIXFLIX ENTERTAINMENT PVT. LTD.

  • Area Req
    -
  • Investment Range
    Rs. 5lac - 10lac
  • Franchise Outlets
    - NA -
Business Details
Clixflix is India’s 1st Organised DVD/VCD Rental Club. Launched in 2004 with the 1st online model in India, Clixflix now operates the first of its kind hybrid model – largely classified into offline and online. The offline model encompasses STORES, the TELEPHONE and MOBILE while the online model would largely operate through the INTERNET which includes physical delivery of DVDs & VCDs. Clixflix owns and operates 6 stores in Mumbai, Thane and Navi Mumbai. The company also operates a dedicated Call-In Member handling facility in Mumbai for its 15,000+ members, a dedicated sms platform and a user inter-phase dynamic website In the now emerging home video industry the scene is changing. Buoyed by the sharp decline of DVD/VCD player prices, the speedy release of content on home video after the initial ‘theatrical window’ - in some cases the simultaneous release of theatrical and home video releases, the direct-to-video releases, the exclusive window for some rentals over retail sell through, the immense influx of content, and the introduction of new technologies, the opportunity lies in making available diverse original content to the current 11 million (expected to be 66 million by 2010) DVD households at a compelling price in a convenient manner. The movie rental industry has ‘come full circle’ from pure ‘brick and mortar model’ rentals to the pure ‘online model’ rentals to the now more generally and widely accepted ‘hybrid model’ rentals. Whatever the models, CONTENT AGGREGATION & DISTRIBUTION remains the heart of the business. More mature markets of the West (like the US) have grown since the early eighties, pioneered by the likes of Blockbuster (5100 stores including franchisees), Movie Gallery & Hollywood Video (4700 stores).

Investment Details

Commenced Operations

Operations Commenced On2004

Franchising / Distribution Commenced On2007

Franchise Details
Units

Area- NA -

Investment Rs. 5lac - 10lac

Franchise/Brand Fee - NA -

Royalty/Commission- NA -

Expansion Locations
North

Delhi, Haryana, Punjab

South

Karnataka, Tamil Nadu

East

West Bengal

West

Gujarat, Maharashtra, Rajasthan

Central

Madhya Pradesh

Union Territories

Chandigarh

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment - NA -

Likely pay back period of capital for a unit franchise - NA -

Other investment requirements - NA -

Property Details

Type of property required for this franchise opportunity - NA -

Floor area requirement - NA -

Preferred location of unit franchise outlet - NA -

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? No

How long is the franchise term for? Year

Is the term renewable? No

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