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About brand - ChopServe

ChopServe, founded in 2018 in Bangalore, is a fresh meat and seafood brand owned by Days Catch Retail Technologies Private Limited. The company is spearheaded by a dedicated leadership team, including Mr. Karthik Regunathan, Mr. Sankar Sundararaman, and Mr. Ramsaravana RS, each of whom brings unique expertise to the venture.

Their shared goal is to deliver fresh, high-quality meat and seafood at competitive prices while ensuring exceptional cleanliness and hygiene standards. By working directly with farmers and fishermen throughout India, ChopServe offers a farm-to-fork and shore-to-door experience that prioritizes both quality and freshness. Currently, ChopServe is operating in Bangalore on a pilot basis, setting the groundwork for broader expansion in the future.

ChopServe’s Unique Selling Proposition (USP)

ChopServe distinguishes itself in the meat and seafood industry with several unique features:

Customization: ChopServe caters to the individual preferences of its customers, providing specialized cuts tailored for different cuisines and meal choices. This approach not only enhances customer satisfaction but also aligns with diverse cooking styles and traditions in India.
Cleanliness and Hygiene: In line with modern meat retail practices, ChopServe prioritizes cleanliness. The brand maintains rigorous hygiene standards to reassure customers that their meat and seafood are handled and prepared in a sanitary environment.
Omni-Channel Accessibility: Customers have the option to either visit physical stores or order online, providing flexibility and convenience. Online orders can be delivered directly to customers’ homes, making it easier for people to access fresh meat and seafood.
Commitment to Freshness and Quality: By processing meat and seafood closer to the point of sale, ChopServe preserves the freshness of its products, ensuring that customers receive high-quality, fresh items.
End-to-End Integration: The brand operates on a comprehensive "Farm-To-Fork" and "Shore-To-Door" model. This means that every step, from sourcing the produce to delivering it to the customer, is managed internally. Such an integrated approach guarantees the highest quality and transparency in the supply chain.

Customer Segments

ChopServe appeals to a broad range of customers, classified as follows:

High-End/Premium Customers: These customers prioritize premium quality and are willing to pay for the best cuts and exclusive seafood options. They are often particular about sourcing practices, hygiene standards, and the freshness of their meat and seafood.
Medium High-End Customers: This segment values quality and freshness and typically prefers brands that ensure high cleanliness standards, though they may not require the exclusivity sought by premium customers.
Medium-End Customers: This group represents the average urban consumer who values quality but also considers affordability. They appreciate the convenience and quality ChopServe offers, making it a popular choice for their regular needs.
Low Medium-End Customers: These customers may have budget considerations but still seek reliable and hygienic options for their meat and seafood. ChopServe’s fair pricing strategy helps to attract this segment.
Low-End Customers: ChopServe also serves those looking for the most affordable options without compromising on basic hygiene and quality.

ChopServe’s commitment to providing value across these segments is reinforced by its mission to make high-quality meat and seafood accessible to all, regardless of budget. The brand’s multi-channel approach and emphasis on customer preference customization make it a versatile option in the meat and seafood industry, setting a new benchmark for modern meat retail in India.

ChopServe Franchise Cost & Investment

Commenced Operations

Operations Commenced On 2018

Franchise Commenced On 2020

Franchise Details

Units

Investment INR 30lakh - 50lakh

Franchise/Brand Fee INR 200000

Royalty/Commission 00 %

Details

Exclusive territorial rights to a unit franchisee Yes

Anticipated percentage return on investment 30 %

Likely pay back period of capital for a Unit Franchise 2-2 Years

Other investment requirements 00

ChopServe Expansion Plans

North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh

South

Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Tags: Food And Beverage Business Franchise in Delhi | Food And Beverage Business Franchise in Haryana | Food And Beverage Business Franchise in Himachal Pradesh | Food And Beverage Business Franchise in Jammu and Kashmir | Food And Beverage Business Franchise in Punjab | Show more...

ChopServe Franchise Requirements

Type of property required for this franchise opportunity Commercial

Floor area requirement 1200 - 1300 Sq.ft

Preferred location of unit franchise outlet First prefrence Banglore /PAN India Metros Next

ChopServe Franchise Training

Detailed operating manuals for franchisees Yes

Franchisee training location Corporate office

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

ChopServe Franchise Agreement Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is the term renewable? Yes

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How to get ChopServe Franchise

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