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Chhabra 555 - The Beginning
Chhabra 555's journey began over half a century ago when Late Sh. Krishan Lal Chhabra established Chhabra Triple Five Fashions Pvt. Ltd. in 1954. The brand's name derives from its original location, Shop No. 555, which marked the start of what would grow into one of India’s leading wholesalers and retailers of Indian ethnic wear. Starting as a modest saree shop, Chhabra 555 has expanded its offerings to encompass a wide range of traditional attire, becoming synonymous with quality and affordability.
Chhabra 555 - The Present
Today, Chhabra 555 has established a strong presence not only in the National Capital Region (NCR) but also across various cities in India. The brand has built lasting relationships with customers that often span generations. During wedding seasons, it’s common for entire families to visit Chhabra 555 showrooms, where they are guided by experienced customer service executives. This personalized shopping experience allows families to meet all their wardrobe needs for special occasions, particularly weddings, setting Chhabra 555 apart in a competitive market.
The brand prides itself on offering an extensive collection of Indian ethnic wear for women, including sarees, suits, dupattas, lehengas, and fabrics. By maintaining fixed prices akin to those in Chandni Chowk across all retail locations, Chhabra 555 ensures that customers enjoy affordable pricing without compromising on quality. This unique selling proposition is made possible by employing artisans from rural India, thereby facilitating direct sales to urban consumers.
Chhabra 555 - The Future
Looking ahead, Chhabra 555 envisions expanding its impact by empowering rural India while delivering fashionable garments at affordable prices. The brand is committed to supporting local artisans and utilizing their skills and resources ethically. An aggressive expansion strategy is in place, aimed at strengthening its footprint across India while leveraging an established supplier base, robust distribution network, and efficient accounting mechanisms.
Chhabra 555 is also poised for international growth. The company plans to establish a strong wholesale network in select countries, including the USA, Canada, UK, Middle East, and Australia. To achieve this, Chhabra 555 is actively seeking business partners who share its vision and passion for promoting Indian culture through ethnic wear.
Vision, Mission, and Values
Chhabra 555’s vision is clear: “To become the ambassador of Indian culture by taking Indian ethnic wear for women to every nook and corner of the world.” The brand’s collections reflect this vision, featuring ensembles that range from traditional Banarasi silks to modern net sarees in diverse colors.
The mission emphasizes a customer-centric approach, aiming to capture significant market share by 2020 and fostering a process-driven culture to enhance productivity. Core values include fairness, transparency, adaptability, and effectiveness, while the company culture promotes a willingness to learn, discipline, and a strong focus on results.
Seeking Franchise Opportunities
Chhabra 555 is now looking to expand its reach through franchising. The brand offers an exciting opportunity for potential franchise partners to join in its journey of growth and cultural representation, ensuring that the beauty of Indian ethnic wear reaches a global audience.
Operations Commenced On 1955
Franchise Commenced On 2006
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 200000
Royalty/Commission 20 %
Anticipated percentage return on investment 60 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
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Floor area requirement 1000 - 3000 Sq.ft
How long is the franchise term for? 10 Years
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