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Chettinese, founded in 2013 by Mr. Praveen Antony, is a unique restaurant brand that blends traditional Chettinad cuisine with a fusion twist, creating a distinct dining experience. The brand’s journey began with its first outlet on Nelson Manickam Road, near Loyola College in Chennai. This location quickly became a popular spot, especially among Loyola students, bachelors, and office goers, due to its affordable and mouth-watering combo meals. The success of the menu items, particularly the combos, contributed to the brand’s identity, leading to its name “Chettinese Combo Restaurant.”
The restaurant's offerings, particularly the combos, have become a hallmark of Chettinese. These combos are designed with a special touch, making them stand out for their unbeatable value for money (VFM). This focus on quality and affordability is what makes Chettinese a favorite among its customers. The restaurant is widely recognized as "pocket-friendly" by food enthusiasts, particularly on platforms like Zomato, where customer reviews frequently mention the great value they receive for the price.
Chettinese has garnered attention for its innovation in both its menu and its pricing. Notably, it has been featured in Indian Express for its unique approach to combining traditional and modern culinary techniques and offering economical meals that appeal to a wide audience. In 2018, Chettinese was honored with the Artic Awards as the Best Fusion Restaurant in Chennai, which is a testament to its creativity and success in the competitive restaurant industry.
The brand's vision is ambitious and forward-thinking. Mr. Antony aims to take Chettinese’s unique fusion cuisine and value-for-money combos beyond Chennai, expanding across India. The company is focused on fostering entrepreneurship by providing opportunities for individuals to join the growing chain through franchise partnerships. By offering a business model centered on the success of its innovative menu and cost-effective offerings, Chettinese seeks to create a network of passionate entrepreneurs who share the brand’s vision and are ready to be part of its journey to national success.
In summary, Chettinese is not just a restaurant; it’s a growing brand with a strong reputation for value, quality, and culinary innovation. Its mission to expand nationwide through franchising reflects its belief in the scalability of its business model, and the brand’s combination of affordable, soul-satisfying meals has solidified its place in the competitive food industry.
Franchise Opportunity Overview:
Chettinese aims to expand its presence across India and invites entrepreneurs to be part of this journey. The brand has built a solid reputation for its unique fusion of Chettinad cuisine and affordable combos, which have resonated well with a wide audience, including students, bachelors, and office goers. As part of the franchise network, franchisees will be able to offer the same value-for-money, high-quality dining experience that Chettinese is known for.
Why Choose a Chettinese Franchise?
Operations Commenced On 2013
Franchise Commenced On 2020
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 250000
Royalty/Commission 5 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements 00
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Karnataka
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Type of property required for this franchise opportunity Commercial
Floor area requirement 350 - 400 Sq.ft
Preferred location of unit franchise outlet Banglore
Franchisee training location Corporate office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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