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Checkoro: A Visionary Journey Towards Eyewear Revolution
In the rapidly evolving landscape of health and fashion, one company has emerged with a clear mission: to change how people see the world—literally and figuratively. Checkoro, founded in 2020, is not just an eyewear brand; it is an indigenous initiative built on the pillars of foresight, ingenuity, and social responsibility. Through relentless effort, innovation, and a commitment to accessibility, Checkoro is carving out a space where premium eye care meets affordability, convenience, and style.
This homegrown enterprise is determined to lead a transformation in the eyewear industry by addressing one of the most pressing public health issues—vision impairment—while simultaneously disrupting the market with an unprecedented combination of quality, accessibility, and customer-centric services.
A Bold Beginning
Checkoro was born out of a need to bridge the glaring gaps in eye care and eyewear access. Launched with the belief that vision is a right, not a privilege, the company began its journey with a clear purpose: to make high-quality eyewear accessible to every individual, regardless of socio-economic background or geographical limitations.
What started as a vision has evolved into a multi-faceted mission, integrating health, fashion, affordability, and innovation. The company’s foundation rests on the realization that visual impairments caused by refractive errors are both widespread and largely preventable—if only the right interventions are available and affordable.
The Scope of the Problem
India faces a significant challenge in the field of eye health. Nearly 40 million individuals suffer from blindness or visual impairment due to uncorrected refractive errors. This includes around 1.6 million children, a statistic that represents both a health crisis and a call to action. Despite the large population in need, there exists a critical shortage of optometrists. With only around 40,000 professionals available, primarily concentrated in urban centers, the nationwide demand of approximately 125,000 optometrists remains unmet.
This glaring disparity has inspired Checkoro to develop an integrated model that combines product delivery with vital healthcare services. By directly confronting this issue, Checkoro is not only selling eyewear but also playing an active role in public health advocacy.
Mission-Driven Impact
Checkoro’s mission goes far beyond commerce. The company is firmly committed to addressing the core issues affecting visual health. By supplying prescription eyewear and sunglasses at affordable prices, Checkoro aims to reduce avoidable vision impairment, especially among children and underserved populations.
The company believes that no child should have to fall behind in school because of an undiagnosed or untreated vision issue. Similarly, adults should not have to choose between functional vision and financial burden. This belief drives the company's core objective: to make prescription eyewear both a necessity and an accessible, affordable reality for all.
Product Innovation and Style
One of the standout features of Checkoro is its broad and inclusive range of products. The company offers a vast selection of prescription glasses, designer frames, and stylish sunglasses. Each product is crafted with a keen understanding of not just optical accuracy but also fashion and comfort. This balance allows users to correct their vision without compromising on their appearance.
Checkoro’s two flagship brands—Mike Ross and Harvey Spexx—embody the company’s commitment to style, durability, and comfort. Designed to appeal to a wide variety of tastes and preferences, these brands have been developed to gain significant market presence in the coming years. Their goal is to offer frames that blend seamlessly into every lifestyle—whether professional, academic, casual, or luxury.
Customer-First Services
One of the most defining aspects of Checkoro is its dedication to customer convenience and satisfaction. In a departure from traditional eyewear retail models, the company provides home-based services that redefine the customer experience. Free home eye tests conducted by certified optometrists and the “try-on-at-home” service ensure that every customer receives personalized care in a comfortable and familiar environment.
This home-centered approach removes barriers to access, such as travel, time constraints, or discomfort with clinical settings. The ability to try multiple frames at home also gives customers the freedom to make thoughtful choices, guided by both style and comfort.
Moreover, Checkoro has built a responsive and empathetic after-sales service model that ensures customer satisfaction does not end with the purchase. The goal is to create a “wow impact,” where every interaction leaves the customer feeling valued, supported, and delighted.
Driving a Social Movement
Checkoro’s ambitions go beyond sales and branding. The company is actively contributing to a larger social movement aimed at eradicating preventable blindness. Collaborating with broader initiatives focused on visual health, Checkoro organizes free eye camps across urban and rural areas. These camps provide screenings, prescriptions, and access to affordable eyeglasses, often for people who have never before had an eye exam.
Through this outreach, the company seeks to address the disparities in eye care and reduce the burden of avoidable blindness. It is particularly focused on reaching children, for whom early vision correction can significantly enhance educational outcomes and quality of life.
By bringing these services directly to schools, community centers, and villages, Checkoro is working to democratize vision care. The company envisions a future where no one is visually impaired due to a lack of access or affordability. This initiative is not just corporate social responsibility—it is a central component of the company’s identity.
Sustainable Business Model
Affordability and accessibility are the two pillars of Checkoro’s sustainable business model. The company understands that eyewear is not just a fashion accessory—it is a medical necessity. This understanding guides their pricing strategy, which is carefully designed to remain affordable for a diverse customer base.
Simultaneously, Checkoro is committed to sustainability in manufacturing and distribution. By reducing packaging waste, optimizing delivery logistics, and choosing environmentally responsible materials, the company aims to minimize its ecological footprint while maximizing social impact.
Vision for the Future
Checkoro’s forward-looking vision involves scaling both its operations and its social mission. Over the next two years, the company plans to introduce innovative eyecare technologies that further enhance the precision and comfort of its products. These innovations will focus on lightweight materials, adaptive lenses, and AI-driven eye diagnostics—all offered at a fraction of the cost of international brands.
The ultimate vision is not only to gain market leadership in the eyewear sector but also to become synonymous with ethical, affordable, and accessible eye care. As the brands Mike Ross and Harvey Spexx continue to rise in recognition and popularity, Checkoro hopes to establish a legacy of excellence rooted in integrity and purpose.
Empowering the Customer
Checkoro does not see its customers as mere buyers; it sees them as participants in a larger movement. Each pair of glasses sold represents a step toward clearer vision, not just for the individual but for a society that too often overlooks the importance of visual health. By choosing Checkoro, customers are not only making a personal investment—they are also supporting a vision of inclusive, accessible healthcare.
In addition, Checkoro encourages feedback and dialogue from its users to continue refining its products and services. This collaborative spirit ensures that the company stays aligned with the evolving needs and aspirations of the people it serves.
Checkoro is more than just an eyewear company. It is a visionary enterprise rooted in purpose, driven by innovation, and committed to transforming both the industry and the society it serves. From high-quality, fashionable eyewear to life-changing eye care services, Checkoro embodies a holistic approach to vision correction and eye health.
By combining affordability, accessibility, and accountability, Checkoro is poised to become a leading force not only in the business of eyewear but in the broader mission of making eye care a universal right. As it continues to expand its footprint and influence, Checkoro remains unwavering in its belief: everyone deserves to see the world clearly—and look great doing it.
Operations Commenced On 2020
Franchise Commenced On 2025
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 250 - 300 Sq.ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 6 Years
Is the term renewable? Yes
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