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Chai Lije is a rapidly growing tea and snack outlet brand launched by M/s. SuRaj Initiatives, headquartered in Hyderabad. Built on the values of quality, health, hygiene, and taste, Chai Lije operates on a kiosk/QSR (Quick Service Restaurant) format, catering to the modern consumer who craves a flavorful yet healthy beverage and snack experience at affordable prices.
Founded and driven by a team of former banking professionals, we combine our business acumen with a passion for serving the quintessential Indian beverage – Chai – in a contemporary and standardized format. Each product on our menu has been developed through rigorous research and development, ensuring consistency, health-conscious ingredients, and authentic taste.
In the current post-COVID landscape, Chai Lije is positioned as a go-to destination for those seeking hygienic, quick, and satisfying refreshments.
The Franchise Opportunity
We present a lucrative business opportunity to investors and aspiring entrepreneurs who want to be part of the ever-growing Indian tea market. Chai Lije offers unit, multi-unit, and master franchise options across India, making it an ideal opportunity for both first-time business owners and seasoned franchise investors.
This is your chance to partner with a recession-resilient, scalable, and highly profitable business model.
Why Partner with Chai Lije?
Low Investment, High Returns
Our business model is designed for affordability with excellent income potential. The low capital requirement ensures a faster break-even and higher ROI compared to traditional food businesses.
High-Quality, Healthy, and Hygienic Products
We stand apart with our commitment to health and hygiene, without compromising on taste. From handcrafted chai to nourishing snacks and refreshing shakes, all our offerings are developed with strict quality control and standardization.
Simplicity and Efficiency
Our operations are streamlined, making it easy for franchisees to manage day-to-day activities without the need for prior F&B experience. Whether it's inventory management, order preparation, or customer service, our processes are built for ease of execution.
Comprehensive Franchisee Support
Chai Lije provides end-to-end support to its franchise partners. This includes:
Growing Brand with National Expansion Plans
We are on a mission to make Chai Lije a household name across India. With an ambitious Pan-India expansion strategy, our brand visibility and customer base are rapidly increasing—offering a first-mover advantage in many regions.
Who Should Partner with Us?
We are seeking serious, growth-oriented investors and entrepreneurs who:
Mission Statement
"To serve quality, hygienic, and affordable chai and snacks in a quick-service format, creating a delightful and health-conscious tea experience for every customer. We are committed to empowering entrepreneurs through a simple, scalable, and profitable business model that blends tradition with innovation."
Vision Statement
"To become India’s most loved and trusted tea brand by redefining the way chai is experienced—offering health, hygiene, taste, and opportunity at every corner, from local neighborhoods to bustling cities across the nation."
Operations Commenced On 2016
Franchise Commenced On 2020
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 150000
Royalty/Commission 2 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 70 %
Likely pay back period of capital for a Unit Franchise 9-10 Months
Other investment requirements Shop's rental advance/deposit and 3 months working capital
Delhi, Uttar Pradesh
Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, Telangana
Odisha, West Bengal
Goa, Gujarat, Maharashtra, Rajasthan
Bihar, Madhya Pradesh
Chandigarh, Pondicherry
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 150 Sq.ft
Preferred location of unit franchise outlet High Foot fall areas - commercial/govt offices, edu institutes, bus stands, railway station, hospitals, shopping areas, mallss
Detailed operating manuals for franchisees Yes
Franchisee training location on site or at Central/Regional Kitchen
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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