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Chai Ka Addaa stands as a beacon of both tradition and innovation. It is more than just a cafe; it is a testament to the journey of a man who has combined his love for chai, his passion for health, and his entrepreneurial spirit to create something truly unique. This is the story of Rajesh Anumula, a software engineer turned chaiwala, who has crafted a space where customers can enjoy authentic chai, nutritious millet breakfast items, and hearty Punjabi dhaba dishes—all while promoting sustainable, natural farming practices.
Chai Ka Addaa was established with the clear mission of bringing the taste of India to the table while ensuring that the food served is healthy and made with the finest, most natural ingredients. Founded in 2019, the cafe specializes in Tandoori chai, a unique offering that has become a signature of the cafe. The business also draws its strength from its parent company, Natures Own Farms, which focuses on natural farming practices—growing food without pesticides, insecticides, or herbicides.
What sets Chai Ka Addaa apart is its commitment to offering food that is not only delicious but also nutritious. The cafe's motto is simple: “Our family members (customers) health comes first.” Rajesh Anumula's transition from a software engineer to a chaiwala was driven by his deep belief in the power of natural foods and his desire to create a space where people could enjoy food that was good for both their bodies and the environment.
Rajesh’s story is not the typical path one might expect from someone in the tech industry. For nearly 15 years, he worked as a software engineer, building his career and making a stable income. However, throughout his career, Rajesh also nurtured an entrepreneurial spirit. Before entering the world of technology, he had worked in various street vending businesses—from running a vegetable shop to selling fruits and even offering pick-up and delivery services to support his family. These early experiences gave him a sense of financial independence and a better understanding of the challenges faced by small business owners.
Despite his success in the tech industry, Rajesh felt a calling to do something more fulfilling. He realized that while he was doing well in his software job, there was an underlying dissatisfaction with the way food was being produced and consumed in India. The use of heavy fertilizers and chemicals in farming had started to affect his health, and he became increasingly concerned about the long-term effects of processed foods on his body. Inspired by his growing interest in health and sustainability, he decided to make a drastic shift in his life.
Rajesh invested in an acre of land and began practicing natural farming. The goal was simple: grow food without the use of harmful chemicals, using organic methods that would allow the land to thrive and produce food that was both nutritious and safe for consumption. The experience of working the land and seeing the fruits of his labor gave him immense satisfaction. It wasn’t just about growing food; it was about growing food that nourished the body and respected the environment.
As Rajesh delved deeper into natural farming, he encountered several challenges. One of the major issues was the limited market for produce grown using these sustainable methods. Since natural farming yields smaller quantities and costs more to produce, it was difficult to find a platform where he could sell these high-quality goods. Traditional markets were flooded with mass-produced food, often heavily processed and laden with chemicals. To make matters worse, selling directly to consumers through online grocery stores meant dealing with high commissions that added significant costs to the already expensive produce.
This led Rajesh to come up with a bold idea: create a space where he could sell food made using natural farming produce while also offering a platform for other farmers practicing similar sustainable methods. After months of research and discussions with fellow farmers, Rajesh decided that a restaurant was the ideal business model. This would allow him to showcase the benefits of natural farming while also offering a variety of affordable, high-quality food to his customers.
The concept of Chai Ka Addaa was born out of this vision. The cafe would not only serve as a place for people to enjoy their favorite chai but also as a space that promoted healthy, natural living. By using natural ingredients in their food, Chai Ka Addaa would provide an alternative to the processed and chemical-laden food that dominates the market.
Chai Ka Addaa’s menu is a reflection of Rajesh’s commitment to quality and health. The cafe offers a variety of chai options, including the famous tandoori chai—a tea served in a clay cup that has been heated in a tandoor oven, giving it a smoky, earthy flavor. This unique preparation method sets Chai Ka Addaa apart from other cafes in the city and has become one of its signature offerings.
In addition to chai, the cafe serves a variety of breakfast items made from millet—a nutritious, gluten-free grain that is grown using natural farming methods. These millet-based breakfast items offer a healthy alternative to the more traditional, carb-heavy breakfast foods. Millet is packed with essential nutrients, including fiber, iron, and magnesium, making it an ideal choice for health-conscious individuals.
The cafe also offers hearty Punjabi dhaba dishes, bringing the robust flavors of North India to Hyderabad’s food scene. These dishes are prepared with fresh, locally sourced ingredients, and the recipes are designed to highlight the authenticity of traditional Indian cooking. Each dish is crafted with care and attention to detail, ensuring that every bite is a celebration of flavor.
What makes Chai Ka Addaa truly special is its commitment to using natural farming produce wherever possible. The milk used in the chai and coffee comes from cows that are fed with grass grown on natural farms. The pizza dough is made with millet flour, and the vegetables used in the burgers are sourced from nearby farms practicing natural farming methods. By working directly with farmers, Rajesh ensures that the food served at Chai Ka Addaa is of the highest quality and free from harmful chemicals and pesticides.
As Chai Ka Addaa gained popularity, Rajesh began to dream bigger. The cafe’s success showed that there was a demand for healthy, natural food in urban areas, and he wanted to share this experience with a wider audience. In order to do so, he began exploring the franchise model as a way to expand his business and provide a platform for more farmers to sell their produce.
The franchise model of Chai Ka Addaa offers three different tiers: Basic, Economy, and Premium franchises. This allows aspiring entrepreneurs to choose a model that suits their budget and resources while still aligning with the core values of the brand. Each franchise is encouraged to use locally sourced, natural ingredients and offer food that promotes health and sustainability. By expanding through franchising, Chai Ka Addaa aims to create a network of cafes that serve high-quality food while supporting the farmers who grow it.
Chai Ka Addaa’s journey is just beginning. The cafe has already made a significant impact on the local food scene in Hyderabad, but Rajesh’s vision extends far beyond that. He dreams of creating a community where food, health, and sustainability come together to create a better world for future generations. By offering healthy food, supporting natural farming practices, and creating opportunities for farmers, Chai Ka Addaa is paving the way for a new era of dining—one where taste, health, and the environment go hand in hand.
With plans to expand through franchising, Chai Ka Addaa is set to bring its unique brand of chai and sustainable dining to cities across India. Rajesh Anumula’s journey from software engineer to chaiwala is a testament to the power of following one’s passion and making a positive impact on the world. As he continues to sow the seeds of change, Chai Ka Addaa is more than just a cafe—it is a movement towards a healthier, more sustainable future.
Operations Commenced On 2019
Franchise Commenced On 2022
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 200000
Royalty/Commission 10 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 80 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
- NA -
Floor area requirement 150 - 1000 Sq.ft
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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