Chai Central Franchise Cost – How to get, Contact, Apply, Fee

Chai Central, Zealong’s latest venture, is a Quick Service Restaurant (QSR) concept that focuses on delivering high-quality tea-based beverages paired with traditional Indian snacks. The brand is crafted to appeal to the diverse tastes of tea enthusiasts across India, offering a contemporary yet authentic experience.

The Founders' Story

The brand’s origin story is as compelling as its concept. Harshala and Sushil, two professionals burnt out from the monotony of corporate life, took a bold step in October 2017 to transform their passion for tea into a thriving business. For them, tea was more than just a beverage—it was a shared stress-reliever that inspired creativity and connection. Harshala spearheaded the culinary side, focusing on curating a menu rich in flavors and authenticity, while Sushil managed the business, overseeing operations, sales, and strategy.

Vision and Goals

The founders have set an ambitious goal of opening 10 stores within the first year of operations. Their long-term vision is to establish Chai Central as a nationally recognized brand synonymous with tea and Indian snacks. The brand aims to be a household name in the QSR segment, offering a cozy yet efficient dining experience.

Franchise Opportunities

To achieve their rapid expansion, Chai Central is open to franchise partnerships. The franchise model is designed to cater to varying levels of investment and space availability, with scalable options:

Key Features of the Franchise Model:

1. Flexible Investment Options: Depending on the available space, potential franchisees can choose from three distinct investment tiers, each designed to maximize profitability.
2. Low Royalty Fee: A uniform royalty fee of 6% ensures transparency and consistent returns for franchisees.
3. Scalable Format: Ranging from small kiosks (100 sq. ft.) to spacious dine-in outlets (1,000 sq. ft.), the model is adaptable to urban and semi-urban locations.

Expansion Plan

The immediate focus is on densely populated urban areas with high footfall, such as malls, IT parks, and high-street locations. By establishing a strong presence in major cities, the brand plans to pave the way for broader national recognition.

Chai Central represents more than just tea—it’s a fusion of tradition and modernity, built on the passion of its founders and their dedication to delivering an unparalleled tea experience.

Chai Central’s values reflect its commitment to quality, community, and innovation. These core principles guide the brand’s journey and resonate with its customers, franchise partners, and employees alike:

1. Quality First

• Premium Ingredients: Every beverage and snack is crafted using the finest quality ingredients to ensure authenticity and superior taste.
• Consistent Standards: A standardized process across all outlets ensures that customers receive the same exceptional experience wherever they visit.

2. Customer-Centric Approach

• Creating Comfort: Chai Central aims to provide a welcoming environment where tea lovers can relax and connect.
• Listening to Feedback: Customer insights are actively sought to refine offerings and enhance the overall experience.

3. Authenticity

• Honoring Tradition: The menu celebrates the rich heritage of Indian chai and snacks, maintaining traditional flavors while introducing modern twists.
• Transparency: Clear communication with customers and franchisees builds trust and loyalty.

4. Innovation and Growth

• Creative Offerings: Continually introducing new tea blends and snack pairings to keep the menu exciting and fresh.
• Franchise Support: Providing innovative tools and training to franchise partners, enabling their success in diverse markets.

5. Sustainability

• Eco-Friendly Practices: Prioritizing biodegradable packaging and sustainable sourcing to reduce environmental impact.