Founded in 1958, CEAT (Ceylon Elastic And Tyres) has established itself as one of India’s leading tyre manufacturers. As the flagship company of the RPG Group, CEAT has evolved to meet the diverse needs of consumers and businesses across the globe, providing world-class products and services in over 110 countries.
CEAT began its journey in India with a focus on manufacturing tyres for two-wheelers and gradually expanded its portfolio to include tyres for trucks, buses, cars, and agricultural vehicles. Over the decades, the brand has invested in advanced technology and innovation, enabling it to remain competitive in the global market. The company’s manufacturing facilities are equipped with state-of-the-art machinery, ensuring high-quality production standards.
CEAT offers a wide array of tyre products catering to various segments, including:
Innovation is at the heart of CEAT’s operations. The company invests significantly in research and development to explore new technologies and materials. This commitment has led to the creation of tyres that offer improved fuel efficiency, better grip, and enhanced performance. CEAT frequently collaborates with international experts and institutes to stay ahead of industry trends.
CEAT adheres to stringent quality control measures throughout its manufacturing process. The company follows international safety standards, ensuring that its products not only meet but exceed customer expectations. Regular testing and evaluation are integral to CEAT’s approach, guaranteeing the safety and reliability of its tyres.
Recognizing the importance of sustainability, CEAT is committed to reducing its environmental impact. The company employs eco-friendly manufacturing practices and works towards minimizing waste. CEAT also focuses on developing sustainable tyre solutions, such as those made from renewable materials, which contribute to a circular economy.
CEAT’s success can be attributed to its customer-centric philosophy. The company engages with its customers to understand their needs and preferences, tailoring products accordingly. CEAT provides comprehensive after-sales services, ensuring that customers receive ongoing support and assistance.
With a presence in over 110 countries, CEAT has successfully positioned itself as a global player in the tyre industry. The brand's international operations are supported by a robust distribution network, ensuring that products are readily available to customers around the world. CEAT’s exports have grown significantly, showcasing its commitment to meeting global demands.
CEAT believes in giving back to the community and actively engages in various social responsibility initiatives. The company supports education, health care, and environmental conservation efforts. By investing in local communities, CEAT fosters goodwill and strengthens its brand image.
CEAT’s commitment to excellence has been recognized through numerous awards and accolades. The brand has received accolades for its innovation, quality, and sustainability efforts, reinforcing its position as a leader in the tyre industry.
Operations Commenced On 1950
Franchise Commenced On 1958
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 200000
Royalty/Commission 5 %
Anticipated percentage return on investment 70 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 1200 Sq.ft
Preferred location of unit franchise outlet All major cities across India
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 1 Year
Is the term renewable? Yes
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