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BWise, with its foundation rooted in decades of combined experience in the textile industry, presents a holistic approach to both fabric and garment retail. The brand’s core philosophy revolves around a mission to empower customers by providing them with deep insights into the science behind textiles, garment construction, and their practical benefits. Through this educational angle, the company seeks to bridge the gap between consumers and their understanding of what goes into creating high-quality, durable clothing, allowing them to make informed choices that result in long-term satisfaction.
Here’s an expanded breakdown of the mission:
Lifelong Value Creation:
BWise strives to provide customers with products that not only meet their immediate clothing needs but also add long-term value. The focus is on ensuring that each purchase leads to a lasting positive impact by selecting fabrics that offer durability, comfort, and superior quality. This value-driven approach helps customers make purchases that aren’t just stylish but also practical, reducing the need for frequent replacements and contributing to overall sustainability.
Knowledge Empowerment:
One of the standout features of BWise is its commitment to educating consumers. With a well-rounded team of textile experts, the brand empowers its customers by imparting knowledge on fabric types, textile technologies, and how garments are designed for specific purposes (e.g., comfort, durability, seasonal appropriateness). This education helps consumers better understand how to care for their clothing, select appropriate fabrics for their lifestyle, and maximize the longevity of their garments.
Customer Experience – Smart and Delighted:
BWise ensures that each customer feels both “smart” and “delighted” when they interact with the brand. Being smart refers to making informed choices, which is facilitated through detailed product descriptions, knowledgeable staff, and educational resources available online and offline. Being delighted is about the overall shopping experience, whether it's in-store or via e-commerce, where customer satisfaction is paramount. Whether it’s through exceptional service, personalized recommendations, or high-quality garments, BWise ensures that its customers are happy with both their shopping journey and the products they take home.
The franchise model for BWise would be designed to extend its mission of empowering consumers through education and offering high-quality garments. A BWise franchise would represent the brand’s commitment to creating lifelong value for customers, both through their in-store and online experiences. Here’s an outline of what a BWise franchise might look like:
BWise Franchise Opportunity:
Franchise Vision:
The BWise franchise aims to build a network of knowledgeable and customer-focused retail stores that empower consumers to make informed decisions about their clothing purchases. Franchisees will benefit from the strong brand reputation, a detailed knowledge base, and an operational model that emphasizes customer satisfaction, smart spending, and educational value.
What BWise Offers to Franchisees:
Operations Commenced On 2021
Franchise Commenced On 2023
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 000
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
- NA -
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 1000 Sq.ft
Preferred location of unit franchise outlet PAN INDIA
Detailed operating manuals for franchisees Yes
Franchisee training location Bangalore
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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