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Burger And Beyond: A Revolution in the World of Burgers and Fusion Food
In the vast culinary landscape of India, where food is not just sustenance but an expression of culture, taste, and creativity, Burger And Beyond stands out as a beacon of innovation, flavor, and entrepreneurial spirit. We are not just a burger joint—we are a bold, dynamic brand reshaping the very foundations of what fast food means to the Indian palate. At the heart of Burger And Beyond is a simple yet powerful idea: to craft handmade, flavor-rich, fusion-inspired burgers that reflect global ideas while staying rooted in Indian traditions.
Our Identity: More Than Just a Burger
Burger And Beyond isn’t your average burger brand. We are craftsmen of burgers, artists of flavor, and curators of unique culinary experiences. Every burger that comes out of our kitchen is a hand-crafted masterpiece, combining customized patties, baked-to-perfection breads, and our signature in-house specialty sauces. We have created an extensive lineup of over 25burgers and fusion dishes, each telling a story of creativity, care, and cultural fusion. We draw inspiration from traditional Indian flavors and global burger trends to design an eclectic menu that includes not just classic favorites but also never-seen-before innovations like tandoori tikka burgers, momo burgers, and Indo-Asian fusion wraps. Each bite is a journey—into flavor, into fusion, and into the future of food.
Our Vision: Fusion First, Flavor Always
At Burger And Beyond, our vision is bold and clear:
Fusion First: A Celebration of Culinary Cultures
Our primary identity lies in being a brand of indigenous fusion burgers, inspired by India's diverse culinary traditions and global street food culture. We blend flavors like butter chicken with cheese melt, spicy paneer tikka with chipotle mayo, or Korean gochujang with desi aloo tikki. Our menu is a melting pot of the best from around the world, harmonized with Indian taste buds. But our fusion concept doesn’t stop at burgers. We also specialize in fusion momos—delicious, bite-sized dumplings filled with experimental ingredients like spicy chicken sausage, schezwan paneer, or smoky mushroom tikka. We elevate even traditional street food by infusing them with creativity and bold tastes.
Beyond Burgers: Tikka, Kebab, Broasted Chicken
As our name suggests, we are about going “beyond” just burgers. From charcoal-grilled tikka kebabs to broasted chicken that’s crispy, juicy, and layered with flavor, we aim to redefine the Indian fast-food experience. Every item in our menu aligns with our core idea: handcrafted food with bold fusion flavors. We aspire to take traditional street-style tandoori and kebab items and give them a modern-day makeover—presented in burger buns, wraps, or on skewers served with our house-made dips and sauces.
Affordable Gourmet for Every Indian
Delicious food should not be a luxury. At Burger And Beyond, we believe that affordability and quality must coexist. That’s why we have designed our pricing and business model to make gourmet-style fusion food accessible to every Indian, regardless of background or geography. Whether it’s a college student looking for a filling meal under or a family craving something unique and hygienic, we have something for everyone. We are building a brand that’s not just loved by foodies but also trusted by families, working professionals, and budget-conscious customers alike.
Crafting Excellence: What Makes Us Different
We understand that to stand out in a highly competitive food market, you have to offer more than just good taste—you need to create an experience. Here's how we do that:
Hand-Crafted Burgers with Customized Components
Our burgers are not mass-produced. Every component—from the patty to the bread to the sauce—is thoughtfully selected, customized, and created to bring out the best flavor and texture. We make our own in-house patties—veg, chicken, lamb, and even plant-based options—each marinated with our proprietary blend of spices and herbs. Our custom breads include soft brioche buns, garlic herb buns, multigrain options, and even fusion-style kulcha buns, designed to complement the fillings inside.
Signature Sauces: The Soul of Our Food
Sauces are the unsung heroes of every good burger. At Burger And Beyond, we take them seriously. Our signature sauces are all developed in-house, after hours of experimentation and tasting. From the fiery Desi Dynamite Sauce to the creamy Truffle Tandoori Mayo, from the smoky Chipotle Garlic Aioli to the tangy Mint Yogurt Drizzle—each sauce is made in small batches, ensuring consistency, freshness, and originality. Our sauces are so popular that we're taking them to retail. Very soon, customers will be able to purchase our branded sauces for home use.
Fusion Innovation: 25 Unique Menu Items
We have curated a menu with over 25 fusion items, and we constantly experiment with new ideas. Our team of food designers and chefs are always innovating—creating limited-time specials, festival-themed burgers, or region-specific flavors to suit local palates. Whether it’s a Butter Chicken Cheesebomb Burger or a Soya Momo Wrap with Peri-Peri Glaze, there’s always something new to explore at Burger And Beyond.
Empowering Entrepreneurs: Franchising & Support
We understand the dream of owning a food business. That’s why Burger And Beyond is more than a brand—it’s a movement to empower aspiring entrepreneurs. We offer franchise models that are accessible, well-supported, and tailored for different markets—from kiosks to dine-in cafes to delivery kitchens. Our franchise partners get access to Our goal is to help local entrepreneurs thrive, especially in Tier-2 and Tier-3 cities where the demand for quality fast food is growing rapidly. We believe in creating a community of foodpreneurs, united under the Burger And Beyond banner.
Frozen Line: Expanding into Retail
To make our products more accessible and extend our brand reach, we’re launching a retail line of frozen in-house patties and sauces. These are not your average frozen items—they are restaurant-quality, preservative-free, and made with premium ingredients. Whether it’s our Smoky Lamb Patty, Peri-Peri Chicken Patty, Masala Soya Patty, or Fusion Falafel Patty, customers will be able to enjoy their favorite Burger And Beyond meals at home. This initiative not only opens up a new revenue stream but also strengthens our brand presence in supermarkets, online marketplaces, and foodservice supply chains.
Sustainability and Responsibility
While growth is our ambition, sustainability is our responsibility. We are committed to Using eco-friendly packaging Sourcing locally-grown ingredients Reducing food waste through optimized prep systems Supporting local farmers and producers As we scale, we intend to implement greener kitchen practices and explore carbon footprint reduction strategies in our supply chain.
Our Future: What Lies Beyond
Burger And Beyond is still at the beginning of its journey. But our roadmap is exciting and ambitious 100 Outlets in the Next 3 Years across India and South Asia. Launch of Burger And Beyond Express kiosks at malls, airports, and tech parks. Expansion of retail frozen food line and sauces across major metro cities. Dedicated food truck fleet for festivals, events, and college campuses. Collaborations with cloud kitchens and third-party delivery platforms. Integration of tech-enabled experiences like mobile app ordering, rewards programs, and interactive menus We are not just building a food brand—we’re building a lifestyle, a movement that blends taste, tradition, technology, and entrepreneurship.
A Burger Brand with a Bigger Purpose
At Burger And Beyond, our mission is simple: to bring bold, delicious, affordable fusion food to every corner of India. We are reimagining the burger for the Indian market, not by copying the West, but by infusing it with our own culinary heritage—from tikka spices to momos, from street-style kebabs to gourmet sauces. We are a team of creators, dreamers, and doers—building not just a brand, but a platform for others to grow with us. So whether you’re a hungry foodie, a curious franchise seeker, or someone looking for authentic innovation in your meals, Burger And Beyond is where your taste buds—and your dreams—can go further.
Operations Commenced On 2022
Franchise Commenced On 2025
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Royalty/Commission 7 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 1000 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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