Founded in March 2013, Biryani Blues is the largest omni-channel Biryani chain in North India, with its presence at key locations in Delhi- NCR, Jaipur & Chandigarh; along with a significant online reach via leading food aggregators and its own online platforms (website & app). Biryani Blues continues to have a strong focus to capture delivery market and mindshare. The brand has its locations strategically present at corporate parks, residential areas , travel hubs and high street – within a close proximity to our target customer. In Delhi NCR, Biryani Blues clocks 20%-30% higher revenues than its nearest competitor on leading food aggregator platforms. And with only 1/5th of a cloud-kitchen’s total marketing spend – driven by high brand recall due to omni-channel presence.
Operations Commenced On 2013
Franchise Commenced On 2020
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 350000
Royalty/Commission 00 %
Anticipated percentage return on investment 00 %
Likely pay back period of capital for a Unit Franchise 0-0 Months
Haryana, Delhi, Uttar Pradesh
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How long is the franchise term for? 1 Year
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