Tea And Coffee Chain Big Yellow Door Franchise Cost – How to get, Contact, Apply, Fee

Big Yellow Door (BYD), founded by Udit Khanijow in 2013, has made a mark on Delhi's café culture by catering to students and young professionals with a unique mix of creative, affordable continental cuisine. From the start, BYD aimed to redefine the café experience for Delhi's younger crowd, challenging the idea that quality dining could only be found in upscale areas like Hauz Khas Village or Khan Market. With a focus on casual, approachable ambiance and pocket-friendly pricing, BYD has grown to become a preferred hangout spot not only for Delhi University (DU) students but also for young working professionals and families seeking a relaxed dining experience.

The cafe’s popularity can be attributed to its founding principles of QCDS:

• Quality: BYD ensures that each dish meets high standards, focusing on fresh ingredients and consistent taste, which has helped foster a loyal customer base.
• Cost: With an emphasis on affordability, BYD provides value for money, making it accessible to students and young adults who might be on a budget but don’t want to compromise on taste or experience.
• Delivery: BYD’s timely service and efficient food delivery have made it a convenient choice for customers, both in-café and for takeaways or home deliveries.
• Service: The café prioritizes excellent service, focusing on friendly staff interactions and a comfortable environment, which has helped create a welcoming space for everyone.

Customer satisfaction and Continuous Improvement are central to BYD’s mission. By continually innovating its menu and enhancing its operations, BYD strives to exceed customer expectations, meeting evolving trends and tastes in the food industry. This approach has allowed BYD to retain its popularity while expanding its customer base beyond students to a broader audience, including families and older patrons who appreciate its quality, relaxed atmosphere, and accessible prices.

Mission:
Big Yellow Door (BYD) is committed to delivering high-quality, innovative, and affordable dining experiences that prioritize customer satisfaction. BYD aims to create a welcoming space where students, young professionals, and families can enjoy delicious, pocket-friendly continental cuisine. The cafe operates on the guiding principles of Quality, Cost, Delivery, and Service (QCDS) to ensure consistent value and an enjoyable experience for all patrons. Through continuous improvement, BYD aspires to exceed customer expectations and set a standard in the affordable dining segment.

Vision:
To become the go-to dining destination for youth and families, redefining affordable continental cuisine with creativity, quality, and customer-centered service. BYD envisions a future where anyone, regardless of budget, can enjoy exceptional food and atmosphere without needing to visit high-end dining areas. BYD strives to expand its presence while staying true to its ethos of quality, accessibility, and community.

Big Yellow Door (BYD) is well-positioned to explore franchise opportunities, expanding its reach while maintaining its signature affordable dining experience. Here’s an overview of a potential BYD franchise offering:

Franchise Model Overview

1. Brand Identity and Appeal
   BYD’s strong brand appeal, built on high-quality, innovative cuisine at affordable prices, is particularly attractive to young people and families. The brand’s identity, based on Quality, Cost, Delivery, and Service (QCDS), would form the cornerstone of any franchise model, ensuring consistency and a shared experience across all locations.
2. Target Locations
   BYD franchises would thrive in high-footfall areas such as:

• University neighbourhoods and educational hubs
• Popular high streets
• Malls and urban shopping centers
• Youth-centric areas with high student and young professional populations

3. Franchise Requirements

• Floor Space: 1700-3000 sq. ft. ensuring a cozy yet spacious layout for a comfortable dining experience.
• Location: Preferably high-traffic areas accessible to students and young professionals, such as near educational institutions or commercial zones.
• Design: The iconic “Big Yellow Door” theme with quirky, youthful interiors to maintain brand identity.

Big Yellow Door (BYD) Franchise Proposal

• Total Investment: 50 lakh – 1 crore
• Franchise/Brand Fee: 8 lakh
• Royalty/Commission: 7% of monthly revenue