We, BERGER PAINTS INDIA LIMITED, are the 2nd largest paint company in India, 4th largest in Asia, and 14th largest in the world. Other than India, we operate in Nepal, Russia, Poland, the U.K., France, and Ukraine. We have 14 advanced manufacturing units in India, 2 in Nepal, and one each in Poland & Russia. We have 167 branches in India employing 3500+ employees.
Established in the year 1923, we are one of the most recognized brands in India and are backed by an experience of more than 9 decades. We have a high customer recall and recognition that give us an edge in this market. Based in Kolkata, West Bengal, India, our current annual sale is INR 6300.00 Cr - INR 6500.00 Cr.
Berger Paints India Ltd., the second-largest paint company in India, offers its valued clientele based across the globe a variety of innovative painting solutions. Headquartered in Kolkata, it has 14 manufacturing units across India and around 162 stock points to ensure a consistent and timely supply of paints.
With its presence in over 120 locations all over India, it has employed more than 3450 employees and has a countrywide distribution network of 25,000+ dealers. Berger is acclaimed worldwide as a game-changer in this domain. It boasts a vibrant portfolio of paints and customized solutions in every paint segment.
The organization proactively makes policies and follows strategies both within and outside the organization that bring innumerable societal as well as environmental benefits to all stakeholders. We are a client-centric organization and conduct business ethically. We believe in continuous innovation, technological up-gradation, and change that helps us meet our clients' expectations always. We ensure Total Quality Management at our production unit conforming to International Standards. To keep our stakeholders and customers safe during this pandemic, we have recently launched the Express Painting App for a contactless painting experience.
We run massive media activities and our products are endorsed by well-known celebrities that attract huge customer attention and also stimulate brand recall. With increased recognition, awareness, trust, and familiarity, it becomes easier for our dealers and distributors to sell our paints and allied products.
We run the industry's largest loyalty program and offer unfaltering sales support to our dealers. We have a team comprising adroit and dynamic professionals who are always on their toes to help our distributors and dealers.
Operations Commenced On 1950
Distribution Commenced On 1950
| Types of Channels | Investment (If any) | Margin / Commissions | Area Requirement |
|---|---|---|---|
| Distributor | Rs. 10lakh - 20lakh | 0% | NIL |
Exclusive territorial rights to a channel partner Yes
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Channel Partner 1-2 Years
Other investment requirements No
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Floor area requirement 300 - 500 Sq.ft
Do you have a standard dealership agreement? Yes
How long is the dealership term for? 3 Years
Is the term renewable? Yes
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