You know how Malayalis living outside of Kerala always carry back a consignment of banana chips, jackfruit chips, fish pickle, etc. when they return from a visit home, for their non-Mallu friends and colleagues? George Thayil and Vishnu Narayanan had similar responsibilities, only difference being that on top of shipping banana chips and the likes to Bangalore, they had to ship something much larger from Bangalore for their friends and family back in Kerala. Bean bags. A few requests later, they realised that it was probably easier to set up a business of bean bags in Kerala than travelling with this not-so-light luggage all the time.
And that’s precisely what they did. MBA batchmates at Christ University, George and Vishnu worked together as freelance publishers for Google before the idea for establishing a brand that exclusively sells bean bags struck them. Thus was born Bear Teddy, a chain of lazy seats as warm and fuzzy as a teddy bear’s hug. They put their shared love for travel to good use and traversed the major towns and cities of Kerala to research and identify customer needs. Following this, they travelled across South India to procure raw materials, set up small stitching units to make bean bag covers, and by the time Christmas of 2015 rolled around, Bear Teddy was in business.
A brand that started with bean bags made of leather covers of just four colours, Bear Teddy has grown by leaps and bounds. A look at their webstore www.bearteddy.in or a visit to Bear Teddy Experience Store shows a wide range of bean bags in delightful shades, designs and materials like leather, cotton, denim, khadi, fur and lots more. Brighten up a dull corner of your home with a neon bean bag, or get comfortable with a beer and Netflix on a cozy fur one. Set the right mood for people to come in to work by filling up your office space with an eclectic collection of bean bags that come in every possible size, shape and colour.
Although their flagship store is located in the heart of Cochin at Palarivattom, they supply bean bags across Kerala through various dealerships including furniture stores, hypermarkets as well as professionals like interior designers, architects and contractors. Meanwhile BearTeddy webstore ships filled beanbags across south India.
But apart from the variety in design and material, what else sets Bear Teddy apart in the big world of bean bag sellers? “A lot of times, what happens when you order bean bags online is that you get just the cover and not the beans. You have to then take the trouble of going and getting it filled. This happens in a lot of stores too. Bear Teddy aims to be the first ever brand to provide standard filled bean bags at your doorstep”, says Vishnu Narayanan, who handles the Operations and Marketing part of the business, while George is the man behind finance and HR.
Their vision is to firmly establish Bear Teddy as the best bean bag brand in India, providing quality bean bags at reasonable prices without compromising whatsoever on the quality. Well, so many more reasons now to get lazy, folks!
FRANCHISING DETAILS :
- Authorised Seller of BearTeddy beanbags in the prescribed district
- Acts as distributor for Furniture Resellers, Hypermarts
- Project supplier of bean bags for Interior designers, IT Offices, Lounges,etc
Operations Commenced On 2015
Franchising / Distribution Commenced On 2018
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Exclusive territorial rights to a unit franchise Yes
Anticipated percentage return on investment 121 %
Likely pay back period of capital for a unit franchise 1-3 Years
Type of property required for this franchise opportunity Commercial
Floor area requirement 800 - 1200 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location Kochi
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes