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Asli Irani: A Blend of Tradition and Taste, Now Brewing
In a world that moves fast and often forgets its roots, Asli Irani brings something rare and refreshing to the table—a celebration of tradition wrapped in rich, flavorful experiences. More than just a tea brand or a café, Asli Irani is a movement that reconnects people with the warmth, charm, and authenticity of Irani-style hospitality. From the first sip of our iconic chai to the last crumb of a buttery bun maska, Asli Irani is a sensory journey—a beautiful blend of heritage and innovation, comfort and curiosity, old soul and new age. Today, we’re proud to be brewing smiles across 6 states and counting. Our community is growing, and we invite you to join our flavorful journey.
Where It All Began: The Irani Café Legacy
The story of Asli Irani is rooted in the legacy of Irani cafés that once dotted the bustling streets of These cafés, run by Persian immigrants who arrived in India in the late 19th and early 20th centuries, were more than just eateries. They were gathering spaces, culture hubs, and comfort zones. With their checkered tablecloths, glass jars filled with cookies, vintage charm, and endlessly flowing chai, Irani cafés defined an era of soulful simplicity. Asli Irani pays tribute to that spirit. We’ve taken the essence of the classic Irani café and reimagined it for today’s generation—preserving the nostalgia while infusing it with modern flavors, ambiance, and efficiency.
Our Philosophy: Authentic, Artisanal, Asli
At Asli Irani, we don’t believe in cutting corners. Everything we serve is made with care, authenticity, and a deep respect for culinary tradition. Our brand stands on three key pillars:
Authenticity
From the recipes we use to the way we brew our tea, we stick to what’s real. No artificial flavors, no compromises. When we say “Asli,” we mean it.
Craftsmanship
Every bun, every brew, every bite is crafted to perfection. We treat food as art and every cup of chai as a ritual.
Community
We believe in creating experiences that bring people together. Our cafés are places where stories are shared, friendships blossom, and traditions thrive.
What’s on the Menu: A Feast of Familiar Flavors
Our menu is designed to make you feel at home while also exciting your taste buds. It’s a fusion of classic Irani fare with contemporary culinary twists. Here's a taste of what you can expect:
A Space to Belong: The Asli Irani Experience
Stepping into an Asli Irani outlet is like stepping into a memory—whether it’s of an old-school Irani café or your grandmother’s kitchen. The design blends old-world charm with contemporary aesthetics, offering a nostalgic yet comfortable experience. Each outlet is designed not just for dining, but for lingering, laughing, and living.
Now Brewing in 6 States (and Growing!)
In just a short span of time, Asli Irani has made its mark across six Indian states, each outlet capturing the local spirit while delivering a uniform brand experience.
Some of the cities we’re proud to serve include:
Wherever we go, we carry the same heart and flavor. We tailor the space and service to suit the city’s rhythm, but our identity remains truly Asli.
For the People, By the People
The team behind Asli Irani is made up of food lovers, culture enthusiasts, and entrepreneurs who believe in building something that stands the test of time. From culinary artisans to our friendly front-of-house staff, each member of our team is trained not just to serve food, but to serve experience.
Innovative Yet Rooted
While we honor tradition, we’re not afraid to innovate. Our seasonal specials and monthly limited-time offers keep the menu dynamic We love experimenting—with respect. Our innovation never comes at the cost of authenticity.
Going Digital, Staying Connected
Asli Irani is more than a brick-and-mortar experience. We’re expanding our digital presence to make it easier for customers to engage with us. We’re building not just a brand—but a movement of chai lovers, united by a love for good food and better conversations
Catering, Events & Collaborations
From pop-up chai stalls at music festivals to catering Parsi-themed private events, Asli Irani is branching into event experiences too. Our catering services bring the same flavors and hospitality right to your home or venue. We’ve also begun collaborating with artists, chefs, and storytellers—using our space to support culture, creativity, and community.
The Road Ahead: Brewing Bigger Dreams
As we grow across India, our dream remains simple—to become India’s favorite soulful café, where people come not just to eat or drink, but to feel. Our journey has just begun. And we want you to be part of it.
Final Sip: Why Asli Irani?
In a market flooded with cafés that look alike, sound alike, and serve the same global menu, Asli Irani dares to be different. We’re not chasing trends. We’re reviving a legacy, reimagining tradition, and most importantly—serving love, one cup at a time. When you step into Asli Irani, you're not just walking into a café. You're stepping into history. Into flavor. Into a feeling that’s hard to describe but easy to recognize.It’s warm. It’s real. It’s home.
Operations Commenced On 2024
Franchise Commenced On 2024
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 200 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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