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Arthmen – Redefining Men’s Ethnic Fashion with Tradition and Trend
In a world increasingly defined by fast fashion and fleeting trends, there lies a timeless, regal thread that continues to captivate hearts—ethnic menswear. It’s not just about clothing; it’s about culture, identity, and elegance. At the intersection of India’s rich heritage and modern sophistication stands Arthmen, your ultimate online destination for authentic, trendsetting men’s ethnic fashion. Arthmen isn’t just another fashion portal; it’s a meticulously curated webshop for men who appreciate the finer things in life—whether it’s a handcrafted Sherwani for a royal wedding, a stylish Indo-Western ensemble for a reception, or a classic Kurta Pyjama for a festival celebration. Each piece reflects an enduring commitment to quality, design, and cultural legacy, while appealing to the global Indian and the style-conscious gentleman. From traditional craftsmanship to contemporary silhouettes, Arthmen offers a broad canvas where artistry meets attitude, and culture meets charisma.
Our Brand Philosophy
At the heart of Arthmen lies a simple yet profound belief: Ethnic fashion is eternal. It transcends seasons, generations, and geographies. With this belief, Arthmen was created to We do not view fashion as a trend—it is a form of storytelling. At Arthmen, every stitch, pattern, and motif tells a story of legacy, pride, and elegance.
Our Vision
"We envision Arthmen as the premier online shopping destination, offering a rich tapestry of Indian artistry through truly international fashion statements." This vision guides everything we do. From sourcing the finest materials to collaborating with artisans, from trend forecasting to intuitive web design, every element is aligned with our desire to become the leading global voice of Indian ethnic menswear. We imagine Arthmen not just as an e-commerce platform but as a cultural ambassador, showcasing the vibrant, majestic, and multifaceted world of Indian fashion to a global audience.
Our Mission
"To showcase the best of Indian Ethnic Fashion and spread its magic worldwide."
Our mission is deeply rooted in passion and pride. We aim to preserve, promote, and popularize Indian fashion traditions while reimagining them for the contemporary man. Arthmen serves the dual purpose of honoring time-honored craftsmanship and reinventing heritage wear with modern sensibilities. Through our expansive product range, seamless shopping experience, and customer-first approach, we are committed to delivering fashion that is timeless, tasteful, and transformative.
What Makes Arthmen Unique
Arthmen is not just about clothing; it's about culture, character, and confidence. Here's what sets us apart in the highly competitive fashion landscape:
Wide Range of Authentic & Stylish Ethnic Wear
Our product categories are a testament to India's diverse fashion legacy. Whether you're looking for a classic Sherwani for your wedding or a fusion Indo-Western outfit for a cocktail party, Arthmen has you covered. Our key categories include:
Masterful Craftsmanship
Behind every Arthmen ensemble is a team of skilled artisans and designers who have honed their craft over generations. We bring together This ensures that every product not only looks great but also feels luxurious and fits perfectly.
Curated for Every Occasion
From weddings and festivals to formal dinners and cultural gatherings, Arthmen designs for moments that matter. Our collection is curated with occasion-specific needs in mind:
Global Reach, Indian Soul
Though deeply rooted in Indian tradition, Arthmen speaks a global design language. We serve customers not just in India, but across North America, Europe, the Middle East, and Australia, helping them stay connected to their roots while making bold fashion statements.
The Arthmen Experience
Shopping with Arthmen is more than a transaction—it’s a seamless fashion journey.
User-Friendly Online Store
Our website is designed for effortless navigation with filters, size guides, and high-resolution product visuals. Detailed descriptions, styling suggestions, and customer reviews help shoppers make informed decisions.
Customization & Made-to-Measure Options
Understanding that every body and style is unique, we offer:
Fast and Reliable Shipping
With a strong logistics network, we ensure timely and secure delivery both within India and internationally. Each order is packed with care to ensure your ensemble reaches you in pristine condition.
Customer Service That Cares
Our customer service is prompt, professional, and personal. Whether it’s help with sizing, order tracking, or styling advice, we’re available via:
Sustainability & Responsibility
At Arthmen, we believe in responsible fashion. We support Fashion that respects people and the planet is at the core of what we do.
Our Design Ethos
Our design language is a marriage of tradition and innovation. We take inspiration from We aim to create pieces that are relevant to today's world while rooted in history.
Future Vision & Expansion
Looking ahead, Arthmen is preparing to scale new heights We envision Arthmen becoming the global benchmark for premium men’s ethnic wear, where heritage fashion finds a digital-first voice.
The Arthmen Legacy Begins With You
In a world that often equates fashion with fleeting relevance, Arthmen stands tall as a custodian of timeless style and Indian tradition. We invite every man to embrace his heritage, express his identity, and elevate his presence through our thoughtfully designed ethnic wear. Whether you're walking down the aisle, celebrating a festival, or simply dressing up for a special day, Arthmen helps you do it with grace, pride, and panache.
Operations Commenced On 2020
Franchise Commenced On 2025
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 1500 - 2500 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 2 Years
Is the term renewable? Yes
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