Araiya by Aza Franchise Cost – How to get, Contact, Apply, Fee |
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·        Araiya by Aza = lab-grown diamond jewellery brand under Aza
·        Positioned as modern, premium, design-led jewellery brand
·        Backed by Aza’s strong luxury retail presence across major cities
·        Products: Earrings, rings, necklaces, bracelets
·        Target: Gen Z & Millennials
·        Focus on:
o   Everyday luxury
o   Office + occasion wear
o   Modern + traditional fusion
·        Indian lab-grown diamond (LGD) market growing fast (~14.6% CAGR)
·        Strong government support & rising acceptance
·        Shift towards:
o   Affordable luxury
o   Sustainable jewellery
o   Online + organized retail growth
·        Lack of:
o   Ethical & transparent jewellery brands
o   Fast-moving, trendy designs
·        Araiya fills gap with:
o   Fashion-led collections
o   Quick design cycles
o   Sustainability positioning
·        Key competitors: GIVA, Limelight, Fiona, Aukera
·        Araiya positioned at premium/high-quality segment
·        Competes strongly with organized branded players
·        Preferred model: FOCO (Franchise Owned, Company Operated)
·        Strong brand control + faster expansion
·        Target cities:
o   Delhi NCR, Mumbai, Bangalore, Hyderabad
o   Ahmedabad, Kolkata, Pune, Chandigarh
·        Strategy: Cluster-based expansion in metros + Tier 1 cities
·        Build youth-focused brand perception
·        Collaborations with designers & apparel brands
·        Leverage Aza stores + omnichannel presence
·        Focus on everyday wear + gifting segment
·        Store setup & design
·        Inventory & merchandising
·        Marketing & branding
·        Training & operations support
·        Araiya is a high-growth, trend-driven jewellery brand
·        Strong backing of Aza + growing LGD market
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·        Franchise model focused on premium positioning + fast expansion
Operations Commenced On 2025
Franchise Commenced On 2026
Investment INR 2 Cr. - 5 Cr
Franchise/Brand Fee INR 750000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 97 %
Likely pay back period of capital for a Unit Franchise 2-4 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
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Type of property required for this franchise opportunity Commercial
Floor area requirement 600 - 600 Sq.ft
Preferred location of unit franchise outlet HIGH STREETS, COMMERCIAL AREAS AND MALLS
Detailed operating manuals for franchisees Yes
Franchisee training location Offline Training
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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