Women's Clothing Antarvastram Innerwear Franchise Cost – How to get, Contact, Apply, Fee

Antarvastram Innerwear Franchise Opportunity

Antarvastram Innerwear has quickly emerged as one of India’s leading affordable innerwear brands, aiming to revolutionize the innerwear industry by providing high-quality, affordable products to the mass market, particularly in smaller towns and cities across the country. Founded by two young entrepreneurs, Antarvastram Innerwear’s vision is to make innerwear accessible and affordable to low-income consumers in Tier 2, 3, 4, and 5 towns, a market that has long been dominated by unorganized, local retailers.

In just one year of operation, the brand has achieved impressive growth, with multiple styles of innerwear being delivered across three stores in three cities in India. With a unique blend of both online and offline shopping experiences, Antarvastram seeks to standardize and improve the accessibility of innerwear products to a wide range of customers.

Franchise Opportunity Overview:

Antarvastram Innerwear offers a promising franchise opportunity that combines both asset-light and franchise-driven business models, allowing for rapid scaling and penetration into untapped markets, especially in smaller cities and towns. Below are the key details of the franchise offering:

• Franchise Cost:
  • The initial investment required for a franchise ranges from Rs. 10,00,000 to Rs. 20,00,000, depending on the location, store size, and setup requirements.
• Franchise / Brand Fee:
  • A one-time franchise fee of Rs. 1,00,000 is charged to secure the rights to operate under the Antarvastram Innerwear brand.
• Royalty / Commission %:
  • The royalty fee for the franchise is 10% of the revenue, which goes toward maintaining the brand’s standards, marketing, and continuous support for franchisees.
• Return on Investment (ROI):
  • The franchise offers a promising ROI of 35%, indicating strong potential for profitability.
• Payback Period:
  • The payback period for a unit franchise is exceptionally quick, estimated at just 1 to 3 months, providing franchisees with a rapid return on their initial investment.
• Floor Area Requirements:
  • The required floor area for an Antarvastram franchise is between 300 and 500 sq. ft. This allows for flexible store setups in densely populated, high-traffic areas in Tier 2, 3, 4, and 5 towns and cities.
• Business Model:
  • Antarvastram operates on an asset-light, Franchise Owned, Company Operated (FOCO) model, ensuring that franchisees benefit from a low-risk investment while scaling the business quickly. The brand also focuses on converting local innerwear stores into Antarvastram-branded franchise outlets, ensuring consistency in product offerings and the customer experience.
• Unique Services:
  • The company goes beyond traditional retail by offering on-demand home training services and consultations at workplaces, schools, and universities. Consumers can book a convenient training schedule and receive expert advice on their innerwear choices, ensuring a personalized experience that enhances customer satisfaction.
• Product Range:
  • Antarvastram offers a wide variety of affordable innerwear products for men, women, and kids, including bras, panties, vests, shorts, loungewear, and more. The products are quality-checked and designed to meet the needs of consumers across all occasions, from daily wear to fashionable party wear.

The Value Proposition:

Antarvastram Innerwear addresses a significant gap in India’s innerwear market, where the unorganized sector has long dominated and offered expensive, inconsistent products. The brand’s focus on offering affordable, high-quality, and standardized innerwear, coupled with a personalized shopping experience, makes it a strong contender in the market. By investing in an Antarvastram franchise, you’ll not only tap into the growing demand for affordable innerwear but also be part of a brand dedicated to transforming the traditional innerwear shopping experience.

With low investment costs, quick payback periods, and strong support from the company, Antarvastram Innerwear offers a lucrative franchise opportunity for entrepreneurs looking to make an impact in the growing innerwear market across India’s smaller cities and towns.