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XTRA Power premium energy drink is being marketed by the Universal Group, promoted by Sanjeev R, a first generation entrepreneur. XTRA Power has so far been well received in the market and is presently being sold in Bangalore and Kerala. Universal group has also in the recent past marketed a premium fruit juice, under the brand name ’HUNGRY’, which was extremely well received by the market. However, Sanjeev has decided to focus on the anchor produce XTRA Power, for the next 6 months, to consolidate and expand the market base. While XTRA Power was initially imported, Universal has achieved 100% indigenization of production in 2014.
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Universal Group
Operations Commenced On 2012
Distribution Commenced On 2014
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR Nil
Royalty/Commission Nil %
Types of Channels | Investment (If any) | Margin / Commissions | Area Requirement |
---|---|---|---|
Dealer | Nil% | Nil - Sq.ft |
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Channel Partner Yes
Anticipated percentage return on investment 150% - 400% %
Likely pay back period of capital for a Channel Partner 3 Monthss -9 Monthss
Other investment requirements Nil
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal
Kerala, Karnataka, Tamil Nadu
- NA -
Gujarat, Rajasthan, Maharashtra, Goa
- NA -
- NA -
Type of property required for this dealership opportunity Office Cum Warehouse
Floor area requirement 500 - 750 sq ft
Preferred location of unit dealership outlet Within 10 KM of city centre
Detailed operating manuals for dealerships Yes
Dealership training location Head Office
Is field assistance available for Dealership ? Yes
Expert guidance from Head Office to franchisee in opening the dealership Yes
Do you have a standard dealership agreement? Yes
How long is the dealership term for? 3 Years
Is the term renewable? Yes
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