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Established in 2011, Wrapstick has become synonymous with quality and innovation, offering a diverse menu that includes fried chicken, grilled chicken shawarma, doner kebabs, Lebanese and Turkish chicken seekh kebabs, burgers, wraps, pizzas, and thick shakes. With 46 branches across Rajasthan, Madhya Pradesh, Gujarat, Maharashtra, and Nepal, the brand is steadily expanding, with four more branches set to open soon in Jaipur, Surat, two new outlets in Pune, and one in Delhi.
Wrapstick was founded by a team passionate about food and dedicated to providing delicious, high-quality fast food. Over the last decade, the brand has flourished, driven by its commitment to customer satisfaction and culinary excellence. The founders recognized a gap in the market for fast food that offered both variety and quality, leading to the development of their unique recipes and spice blends.
The brand's journey began in Rajasthan, where it quickly garnered a loyal customer base. Its reputation for serving authentic and flavorful dishes helped Wrapstick expand its footprint across multiple states and into Nepal. The focus on using high-quality ingredients and innovative cooking methods has set the brand apart from its competitors.
Menu Highlights:
Wrapstick’s menu is a testament to its dedication to offering a rich and varied fast food experience. Key items include:
Each item is crafted with care, featuring unique spice blends that have become Wrapstick's signature. The commitment to quality has made Wrapstick a beloved food joint in the region.
Franchise Development Process:
Wrapstick's success is not just due to its culinary offerings; the brand has also developed a robust franchise model, allowing entrepreneurs to become part of the Wrapstick family. The franchise process is streamlined and supportive, providing potential investors with everything they need to succeed.
Steps to Franchise:
Application and Interview: Interested candidates undergo an initial interview to assess their fit with the brand.
Support for Franchisees:
Wrapstick is committed to the success of its franchisees. The company provides a comprehensive support system that includes:
This supportive environment is designed to help franchisees thrive, ensuring a consistent experience for customers across all locations.
Quality and Innovation:
Wrapstick prides itself on its commitment to quality. The brand sources high-quality raw materials and employs unique cooking techniques to ensure that every dish meets its high standards.
Unique Recipes and Spice Blends:
The secret to Wrapstick's success lies in its unique recipes and spice blends. Each product is crafted with a specific combination of spices that not only enhance the flavor but also distinguish Wrapstick's offerings from other fast food brands. The company's culinary team continuously experiments with new flavors, ensuring that the menu remains fresh and exciting.
Customer-Centric Approach:
Wrapstick's dedication to customer satisfaction is evident in its approach to service. The brand places a strong emphasis on understanding customer preferences and adapting to changing tastes. Regular feedback from customers is solicited and taken into account when making menu decisions.
Sustainability Practices:
In addition to culinary excellence, Wrapstick is also committed to sustainability. The company actively seeks to minimize its environmental impact through various initiatives, including responsible sourcing of ingredients and waste reduction practices.
Future Expansion Plans:
Wrapstick's growth trajectory is focused and purposeful. With a total of 46 operational outlets and four in the pipeline, the brand is opening new stores with a long-term vision. Unlike others, Wrapstick is not looking to expand rapidly but to establish outlets that run successfully and consistently. Upcoming branches in key locations like Jaipur, Surat, Pune, and Delhi are part of this thoughtful expansion.
Market Potential:
The fast food industry in India is booming, driven by a growing urban population and changing consumer preferences. Wrapstick is strategically positioned to capitalize on this trend, offering a diverse menu that appeals to a wide audience.
The brand’s focus on innovation and quality ensures that it remains competitive in a crowded market. By continuing to expand its franchise network and introduce new menu items, Wrapstick aims to become a leading player in the fast food sector.
Wrapstick has successfully carved out a niche in the fast food industry, combining quality, variety, and customer satisfaction in a way that resonates with consumers. The brand's steady expansion across Rajasthan, Madhya Pradesh, Gujarat, Maharashtra, and Nepal is a testament to its popularity and commitment to excellence.
As it looks to the future, Wrapstick is poised for continued growth, driven by its innovative approach to food and franchise development. With a strong foundation, a dedicated team, and a loyal customer base, Wrapstick is set to become a leading name in the fast food landscape of India. Whether you’re a food enthusiast or an aspiring entrepreneur, Wrapstick offers a taste of success that is hard to resist.
Operations Commenced On 2009
Franchise Commenced On 2012
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 400000
Royalty/Commission 20 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 20 %
Likely pay back period of capital for a Unit Franchise 1-6 Years
Other investment requirements Not from over point of view,
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 1000 Sq.ft
Preferred location of unit franchise outlet On Road, Near Malls or Commercial places.
Detailed operating manuals for franchisees Yes
Franchisee training location Home Branches Jhunjhunun, Pune,
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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