Business Categories
  • Area Req
    200 - 600 Sq.ft
  • Investment Range
    INR 2 Lac - 5 Lac
  • No. Of Franchise Outlets
    Less than 10
About Us

Low budget North India and Chinese QSR Franchisee Opportunity - Suitable for first time Restaurateurs!

What's Up! - An established quick service/casual dining restaurant with specialty in North Indian and Chinese Food in both Veg and Non-Veg category. This franchise opportunity offers you a chance to realize your dream of owning a restaurant business. 

This is especially suitable for first time Restaurateurs given a low investment requirement and full support across all activities starting with choosing the right location, hiring chefs, training of staff, IT implementation, marketing activities, marketing materials, choosing vendors, tie-ups with food/online ordering portals etc.

Though there are a number of Indo-Chinese food outlets, but there are very few outlets in the QSR format, which makes it an attractive business model given the lower costs associated with this model. It is needless to say that there is a strong demand for this food category given the fact that Indians cannot go more than a day without having Indian or Chinese food.

We are not necessarily looking for people with a strong know-how of the restaurant business, but for those who always wanted to own a restaurant and have a passion for food. There will be a strong support system both during the set-up phase as well as during the operations phase.

Support & Benefits:

  • Exclusive territorial rights
  • Site selection assistance
  • Marketing materials
  • Staff hiring & training
  • Vendor selection
  • Packaging Materials
  • IT implementation
  • Digital marketing

We provide franchisee opportunity in two models:

A) What's Up (Express):

  • Franchise investment: 3-4 Lacs
  • Total area: 200 - 400 sq. ft.
  • Royalty: 4%

B) What's Up (Casual Dining):

  • Franchise investment: 7-9 Lacs
  • Total area: 400 - 700 sq. ft.
  • Royalty: 4%

Team What's Up

Investment Details

Commenced Operations

Operations Commenced On 2014

Franchise Commenced On 2015

Franchise Details
Units

Investment INR 2lac - 5lac

Franchise/Brand Fee INR 200000

Royalty/Commission 5% %

Details

Exclusive territorial rights to a unit franchisee Yes

Anticipated percentage return on investment 40 %

Likely pay back period of capital for a Unit Franchise 1 - 2 Years

Expansion Locations

North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh

South

Kerala, Karnataka, Tamil Nadu, Andhra Pradesh

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

 

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 200 - 600 Sq.ft

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Pune

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? Lifetime

Is the term renewable? Yes

Interested in above brand? Submit your interest here.

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