Category
  • Automotive
  • Beauty & Health
  • Business Services
  • Dealers & Distributors
  • Education
  • Fashion
  • Food And Beverage
  • Home Based Business
  • Hotel, Travel & Tourism
  • Industrial Machinery & Manufacturing
  • Retail
  • Sports & Fitness & Entertainment
Price Range
  • Rs. 10 K - 50 K
  • Rs. 50 K - 2lac
  • Rs. 2lac - 5lac
  • Rs. 5lac - 10lac
  • Rs. 10lac - 20lac
  • Rs. 20lac - 30lac
  • Rs. 30lac - 50lac
  • Rs. 50lac - 1 Cr.
  • Rs. 1 Cr. - 2 Cr
  • Rs. 2 Cr. - 5 Cr
  • Rs. 5 Cr. Above
Location
  • Andhra Pardesh
  • Arunachal Pradesh
  • Assam
  • Bihar
  • Chandigarh
  • Chhattisgarh
  • Daman & Diu
  • Goa
  • Gujarat
  • Haryana
  • Himachal Pradesh
  • Jammu & Kashmir
  • Jharkhand
  • Karnataka
  • Kerala
  • Lakshadweep
  • Madhya Pradesh
  • Maharashtra
  • Manipur
  • Meghalaya
  • Mizoram
  • Nagaland
  • New Delhi
  • Orissa
  • Pondicherry
  • Punjab
  • Rajasthan
  • Sikkim
  • Tamil Nadu
  • Tripura
  • Uttaranchal
  • Uttar Pradesh
  • West Bengal
  • Andaman And Nicobar
  • Telangana
Whirlpool of India Ltd.

Whirlpool of India Ltd.

Category: Consumer electronics
No. of Franchise Outlets: 65
Area Req: 1000 Sq Ft (Carpet Area)
Investment: Rs. 20lac - Rs. 30lac
Business Details
Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized washers to the current market position of being world's number one manufacturer and marketer of major home appliances, has always set industry milestones and benchmarks. The parent company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of resources and capabilities beyond achievable feat of any other in the industry.
Whirlpool initiated its international expansion in 1958 by entering Brazil. However, it emerged as truly global leader in the1980's. This encouraging trend brought the company to India in the late 1980s. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry.
Soon Whirlpool acquired Kelvinator India Limited in 1995 and marked an entry into Indian refrigerator market as well. The same year also saw acquisition of major share in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India. This expanded the company's portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners.
Today, Whirlpool is the most recognized brand in home appliances in India and holds a market share of over 25%. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool's commitment to consumer interests and advanced technology.
In the year ending in March '09, the annual turnover of the company for its Indian enterprise was Rs.1,719 Crores.
The company's brand and image speaks of its commitment to the homemaker from every aspect of its functioning. It has derived its functioning principles out of an undaunted partnership with the homemakers and thus a slogan of “You and whirlpool, the world's best homemaker” dots its promotional campaigns. The products are engineered to suit the requirements of ‘smart, confident and in-control' homemaker who knows what she wants. The product range is designed in a way that it employs unique technology and offers consumer relevant solutions.
With over 65 Exclusive Whirlpool Brand Shops across India ; Whirlpool is looking for channel expansion by partnering with dealers / master franchisee / franchisee like you in important towns across India to open more Whirlpool Exclusive Brand Shops. The objective of expansion is to increase presence in these high potential towns, showcase Whirlpool’s strong product line to the end consumer and reinforce its leadership position in the consumer durable space
If interested in our Consumer Durable Retail Outlet concept, do contact us as soon as possible.


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Note:The Franchisor is looking for Franchisee who fulfils the above mentioned geographical criteria. Kindly fill the form, if you are meeting the above criteria.

Whirlpool of India Ltd. Investment Details

Commenced Dates
Date Commenced Operations
1995
Date Commenced Franchising / Distribution
1995
Franchise Details
Units
Area
Investment
Franchise/Brand Fee
Royalty/Commission
Store Wise
Rs. 20lac - 30lac
0
0
Master / Multi Units
Area
Investment
Unit/Brand Fee
Master/Brand Fee
Royalty/Commission
State Wise
Rs. 1 Cr. - 2 Cr
0
0
0
City Wise
Rs. 20lac - 30lac
0
0
0
Trade Partners Detail (Dealers, Distributors, MBOs, Retailers)
Types of Channels
Investment
Margin
Area Requirement
Dealer
Rs. 20lac - 30lac
12 %
1000 Sq. F
Retailer
Rs. 20lac - 30lac
12 %
1000 Sq. F
Expansion Locations
North
New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh 
South
Kerala, Karnataka, Tamil Nadu, Andhra Pardesh 
East
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa 
West
Gujarat, Rajasthan, Maharashtra, Goa 
Center
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand 
Union Territories
Pondicherry, Chandigarh, Lakshadweep, Daman and Diu 
Franchise Details (Optional)
Want to expand
Nationwide
Exclusive territorial rights to a unit
No
Performance guarantee to unit franchisee
No
Anticipated percentage return on investment
60-75
Likely pay back period of capital for a unit franchise
1-2 Years
Other investment requirements
No

Whirlpool of India Ltd. Property Details

Type of property required for this franchise opportunity
Preferred is Self Owned
Floor area requirement
1000 Sq Ft (Carpet Area) . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet
High Street

Whirlpool of India Ltd. Training Details

Detailed operating manuals for franchisees
Yes
Where is franchisee training provided?
Branch or Corporate Office
Is field assistance available for franchisee?
Yes
Will someone from Head Office provides assistance to franchisee in opening the franchise?
Yes
What IT systems do you presently have that will be included in the franchise?
Yes

Whirlpool of India Ltd. Agreement & Term Details

Do you have a standard franchise agreement?
Yes
How long is the franchise term for?
5 years
Is the term renewable?
Yes
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Vipul_Goel
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  • rememberMe
  • Investor
  • Franchisor
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