Whirlpool of India Ltd. Franchise Cost |How to Get | Contact| Fee

Area Req
1000 Sq Ft (Carpet Area)
Investment Range
INR 20 Lakh - 30 Lakh
No. Of Dealer/Distributor
65

About brand - Whirlpool of India Ltd.

Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized washers to the current market position of being world's number one manufacturer and marketer of major home appliances, has always set industry milestones and benchmarks. The parent company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of resources and capabilities beyond achievable feat of any other in the industry. Whirlpool initiated its international expansion in 1958 by entering Brazil. However, it emerged as truly global leader in the1980's. This encouraging trend brought the company to India in the late 1980s. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry. Soon Whirlpool acquired Kelvinator India Limited in 1995 and marked an entry into Indian refrigerator market as well. The same year also saw acquisition of major share in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India. This expanded the company's portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners. Today, Whirlpool is the most recognized brand in home appliances in India and holds a market share of over 25%. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool's commitment to consumer interests and advanced technology. In the year ending in March '09, the annual turnover of the company for its Indian enterprise was Rs.1,719 Crores. The company's brand and image speaks of its commitment to the homemaker from every aspect of its functioning. It has derived its functioning principles out of an undaunted partnership with the homemakers and thus a slogan of “You and whirlpool, the world's best homemaker” dots its promotional campaigns. The products are engineered to suit the requirements of ‘smart, confident and in-control' homemaker who knows what she wants. The product range is designed in a way that it employs unique technology and offers consumer relevant solutions. With over 65 Exclusive Whirlpool Brand Shops across India ; Whirlpool is looking for channel expansion by partnering with dealers / master franchisee / franchisee like you in important towns across India to open more Whirlpool Exclusive Brand Shops. The objective of expansion is to increase presence in these high potential towns, showcase Whirlpool’s strong product line to the end consumer and reinforce its leadership position in the consumer durable space If interested in our Consumer Durable Retail Outlet concept, do contact us as soon as possible.

Whirlpool of India Ltd. Franchise Cost & Investment

Commenced Operations

Operations Commenced On 1995

Distribution Commenced On 1995

Distribution Details

Units

Investment INR 20lakh - 30lakh

Trade partners

Types of Channels	Investment (If any)	Margin / Commissions	Area Requirement
Dealer	Rs. 20lakh - 30lakh	12 %%	1000 Sq. F - Sq.ft
Dealer	Rs. 20lakh - 30lakh	12 %%	1000 Sq. F - Sq.ft

Master / Multi Units

State Wise

Investment INR 1 Cr. - 2 Cr

City Wise

Investment INR 20lakh - 30lakh

Details

Anticipated percentage return on investment 60-75 %

Likely pay back period of capital for a Channel Partner 1-2 Yearss

Other investment requirements No

Whirlpool of India Ltd. Expansion Plans

North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh

South

Kerala, Karnataka, Tamil Nadu, Andhra Pradesh

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Whirlpool of India Ltd. Franchise Requirements

Type of property required for this dealership opportunity Preferred is Self Ow

Floor area requirement 1000 Sq Ft (Carpet Area)

Preferred location of unit dealership outlet High Street

Whirlpool of India Ltd. Franchise Training

Detailed operating manuals for dealerships Yes

Dealership training location Branch or Corporate Office

Is field assistance available for Dealership ? Yes

Expert guidance from Head Office to franchisee in opening the dealership Yes

Current IT systems will be included in the dealership Yes

Whirlpool of India Ltd. Franchise Agreement Details

Do you have a standard dealership agreement? Yes

How long is the dealership term for? 5 Years

Is the term renewable? Yes

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How to get Whirlpool of India Ltd. Franchise

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