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Introduction: Bridging the Talent Gap in the Digital Marketing Industry
In the ever-evolving landscape of digital marketing, businesses are constantly seeking skilled professionals to navigate the dynamic digital platforms that shape modern marketing strategies. Recognizing this growing demand for specialized talent, TBS Digital Marketing Institute was established as an initiative by The Brand Saloon Digital Marketing Agency in 2007. The idea of creating an institute specifically to address the increasing need for well-trained digital marketing professionals was conceived in 2011. Since then, TBS Digital Marketing Institute has been at the forefront of digital marketing education, training countless individuals—from fresh college graduates to experienced professionals—who have gone on to hold significant positions in the digital marketing industry.
Our mission is clear: to equip aspiring marketers with the skills, knowledge, and expertise necessary to succeed in the digital world. Today, we are proud of our growing alumni network, which consists of talented individuals working in some of the most prominent digital marketing roles at leading companies across the globe. With the continuous rise in demand for digital marketing services, our institute plays a key role in shaping the future of digital marketing education.
As more and more businesses transition online to capture a global customer base, the need for digital marketing professionals has surged. Whether it’s optimizing websites for search engines, running social media campaigns, or engaging with customers through email marketing, every business requires a digital marketing expert to thrive in the online space. This trend has created a significant demand for specialized training, making digital marketing education a lucrative industry for entrepreneurs.
The digital marketing training business is experiencing unprecedented growth, and its future prospects are even brighter. According to industry reports, digital marketing jobs are some of the fastest-growing positions worldwide. As more businesses invest in digital channels to drive their growth, the demand for skilled digital marketers continues to rise.
For aspiring entrepreneurs, a franchise in digital marketing training offers an opportunity to tap into this thriving industry with relatively low investment and lower risks compared to traditional businesses. If you are a serious businessman looking to expand your portfolio or a new entrant seeking to start a business, a franchise of a renowned Digital Marketing Training Institute like TBS is an ideal investment.
At TBS, we offer a proven business model with robust support systems, making it an attractive franchise option. With an investment range of 10 to 15 lakhs, a TBS Digital Marketing Training franchise presents a unique opportunity to enter the digital education sector with a high potential for returns.
When you become a TBS Digital Marketing Training Institute franchise partner, you gain access to a comprehensive and profitable business model with several distinct advantages:
Sound Franchise System
TBS Digital Marketing Institute provides its franchisees with a solid business foundation. The franchise model is designed to ensure that every partner has access to the tools, resources, and training they need to establish and grow their business. With a well-structured support system, you can confidently run your own digital marketing training center with minimal risk.
Low-Cost Start-Up with Quick Profits
Starting a TBS franchise requires an initial investment in the range of 10 to 15 lakhs, which is significantly lower compared to many other franchise models. Despite the low investment, the digital marketing sector is growing rapidly, offering quick profits and long-term scalability. The franchise business has the potential to provide steady returns due to the increasing demand for digital marketing professionals and the cost-effectiveness of the training programs.
Benchmark Franchisee Support and Marketing Strategies
TBS provides comprehensive support and marketing strategies to help franchisees achieve business success. From promotional activities to region-specific marketing campaigns, TBS ensures that its franchise partners have the tools they need to build brand awareness and attract students.
Best-in-Class Course Material and E-Tools
One of the key advantages of joining the TBS franchise is the access to best-in-class course materials. We continually update our training content to stay ahead of industry trends, and our innovative web-based e-tools make the learning experience seamless and engaging for students. This ensures that students are receiving up-to-date, practical knowledge that can be immediately applied in the workplace.
Competitive Course Fees for Maximum Enrollment
TBS Digital Marketing Institute offers competitive course fees that help maximize student enrollment. By providing high-quality education at an affordable price, franchise partners can attract a large number of students, ensuring a steady stream of revenue.
TBS Digital Marketing Institute offers a variety of training programs that cater to a diverse range of students. This creates multiple revenue streams for franchisees:
Advanced Certificate Program in Digital Marketing (ACPDM) – A comprehensive 6-month program covering advanced digital marketing strategies.
Digital Marketing Certificate Program (DMCP) – A shorter, 4-month program that provides students with foundational digital marketing skills.
Individual Certification Courses – Specialized courses on specific digital marketing topics such as SEO, SEM, Content Marketing, Social Media Marketing, and more.
Corporate Training Programs – Customized training solutions for organizations looking to upskill their employees in digital marketing.
Seminars & Workshops – Short-term, one to two-day programs focused on the latest trends and tools in the digital marketing world. These events provide both an additional source of revenue and a platform to promote TBS’s other training programs.
The variety of courses ensures that franchisees have a broad range of offerings that appeal to both individual learners and corporate clients, thus increasing the potential for multiple income streams.
TBS Digital Marketing Institute offers comprehensive support to its franchise partners in every aspect of running the business. The following support is provided to ensure the success of the franchise:
Training Support
TBS organizes induction programs for new business partners and their staff, ensuring that franchisees have the skills and knowledge needed to operate the training center efficiently. In addition, faculty and counselor training is provided, allowing franchisees to recruit and train qualified instructors who can effectively deliver the course content. TBS also offers ongoing sales and marketing training to help franchisees reach their target audience and grow their business.
Systems Support
TBS has a well-designed admissions and certification process that simplifies the enrollment of students. The online examination system ensures that the certification process is standardized and transparent, adding credibility to the qualifications students receive.
Marketing and Advertising Support
TBS provides national marketing campaigns to help franchisees build brand recognition and attract students. Franchisees also receive guidance on region-specific advertising, ensuring that marketing efforts are tailored to local preferences and demographics. TBS supports its franchisees with an initial start-up kit, which includes product brochures, promotional material, and other marketing resources to jumpstart the franchise center.
Inclusion in Marketing Collaterals
Franchise centers are included in national marketing collaterals wherever possible, increasing visibility and attracting prospective students. TBS ensures that its franchisees benefit from the larger brand presence, helping to build trust and recognition in their respective markets.
Operations Commenced On 2011
Franchise Commenced On 2016
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 20 %
Likely pay back period of capital for a Unit Franchise 6 - 11 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 400 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location Mumbai
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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