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STONE SAPPHIRE came into existence in 2007 based on an unshakeable belief in ideal relationships, with its employees, principals & joint venture partners, vendors, customers, and of course its consumers. These are relationships built on professionalism, fairness, transparency, trust and fellowship.

In just 15 years, STONE SAPPHIRE has evolved as a truly global enterprise with its ever growing brands and products portfolio enriching lives of its consumers and paving new paths for the future. Our Group Chairman Vick Rana believes, “When you honour relationships, organic & inorganic success for all follows.”

Stone Sapphire India Pvt. Ltd. (SSIPL) started its operations in 2018 by marketing Children Art & Craft Kits under its own brand Skoodle, this was further strengthened by bringing children Stationery and acquiring world renowned Licenses like Playdoh, My Little Pony, Playskool and Transformers as an Exclusive India Licensee. Over the next couple of years, SSIPL strengthened its product offerings by introducing adjacent product categories of Toys & Games within Skoodle as the Principal brand. Our rapid expansion and market outreach promoted us to create our own line up of kid edutainment brands under Skoodle – Dough Star, Clay Star. Sand Star, Slime Squad, Green Oranges, Quest, Power Play and coveted licenses like Disney, Marvel, Barbie, Fisher Price, Peppa Pig and Paw Patrol to name a few in the core product categories across Art & Craft, Stationery, Toys and Games.

Within the Make In India campaign initiated by Hon’ble Prime Minister Mr. ND Modi, Stone Sapphire, a business model, which started with  a fully imported business model turned fully indigenous manufacturing starting 2021. Today we boast of 500 + SKUs across Children Art & Craft, Stationery, Toys & Games being sold across more than 40,000 retail doors vide a Pan India Distribution Network managed through 250 + member strong sales force.

We diversified our distribution and added World No. 1 Tableware Brand from USA – Corelle to our Distribution portfolio in 2021. This led to our foray into Home segment wherein we are now the Exclusive National Importer and Distributor for Corelle, Corning ware, Visions, Pyrex and Snapware.

A product which has an indication of manufactured or marketed by Stone Sapphire is a guarantee of a top notch quality product going into the consumer’s home.

Mission: At Stone Sapphire India Pvt. Ltd., our mission is to provide high-quality, innovative, and sustainable products across various categories, including children’s art and craft, stationery, toys and games, and homeware. We aim to empower consumers by delivering products that enhance their daily lives, while supporting the ‘Make in India’ initiative and driving indigenous manufacturing. By leveraging our robust distribution network, which spans over 40,000 retail outlets, we strive to ensure that our products are accessible to every household across the country. Additionally, through strategic collaborations with global brands like Corelle and Pyrex, we are dedicated to bringing world-class home products to Indian consumers, thus elevating their living standards.

Vision: Our vision is to be a leader in the Indian consumer goods industry, renowned for delivering superior quality, innovative products, and exceptional customer service. We aspire to continuously expand our portfolio, ensuring that each product under the Stone Sapphire name represents trust, durability, and excellence. As we further our commitment to indigenous manufacturing and local sourcing, we envision Stone Sapphire becoming synonymous with quality and reliability across all product categories, contributing to the growth of the 'Make in India' initiative and creating a lasting impact in every home.