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Hotline: 1800 102 2007
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Toy Shops

Exelixi Management Company Pvt Ltd

  • Area Req
  • Investment Range
    INR 10 Lac - 20 Lac
  • No. Of Franchise Outlets
Business Details
The Simba Store: Slated to be India’s largest toy chain in 2013 with a pan-India presence, SIMBA is the world’s 3rd largest toy maker with a footprint in over 25 countries. With a host of international movie licenses in its kitty, more than 6500 SKUs to choose from and the widest price range to fit all budgets, The SIMBA Store is all set to be the next destination for kids in India. From traditional toys to electronic games, and plush toys to educational ones, it is the store that has it all. Covering a TG that includes all age groups across toddlers to teenagers, no one goes away disappointed once they meet the affable red elephant. The SIMBA Store offers a refined shopping experience with the highest quality international products, enthralling kids across the globe for over 3 decades. Now in India.

Investment Details

Commenced Operations

Operations Commenced On 1984

Franchise Commenced On 2011

Franchise Details

Investment INR 10lac - 20lac

Expansion Locations

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh


Kerala, Karnataka, Tamil Nadu, Andhra Pradesh


Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha


Gujarat, Rajasthan, Maharashtra, Goa


Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Anticipated percentage return on investment 20-25% %

Property Details

Floor area requirement 700-1000

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location At the store

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is the term renewable? Yes

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