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Saralsewa emerges as a pivotal player in enhancing access to essential services, particularly in rural India. Based in Ranchi, Saralsewa is an ITES (Information Technology Enabled Services) and financial inclusion company dedicated to making e-government services accessible to all citizens. The organization's ethos is encapsulated in its approach: technology as a facilitator, not merely an objective. This article explores the various projects initiated by Saralsewa, its innovative app, and its overarching impact on citizen services and financial inclusion.
Vision and Mission
Saralsewa is driven by a mission to enhance citizen engagement and ensure that the benefits of digital governance reach the most marginalized populations. The organization believes in the power of technology to simplify processes and reduce barriers to accessing vital services. By focusing on inclusivity and affordability, Saralsewa aims to create a more equitable society where every citizen, regardless of their background or location, can participate in the digital economy.
Key Projects
Saralsewa has implemented a range of impactful projects since its inception, focusing on various aspects of citizen services and financial inclusion.
Year: 2007-PPresent
Main Features: The Common Services Centers project is one of Saralsewa's flagship initiatives aimed at establishing ICT (Information and Communication Technology) centers in rural areas. These centers serve as one-stop shops for citizens to access government services, information, and digital literacy training. The objective is to deliver services at affordable costs, thus bridging the urban-rural divide in service delivery.
The CSC model has significantly empowered rural citizens by providing them with easy access to a plethora of services such as health, education, and government schemes. This initiative has transformed the way citizens interact with government agencies, enabling them to bypass traditional bureaucratic hurdles.
Main Features: This innovative project was designed to facilitate virtual visits for relatives of jail inmates across Jharkhand through a LAN-based video conferencing solution. By reducing the need for personal visits, the project aimed to improve the communication between inmates and their families while ensuring safety and security.
The E-Sakshatkaar project received the SKOCH award under the innovative project category in 2010, highlighting its importance in enhancing the prison system's transparency and improving the emotional well-being of inmates through sustained family contact.
Year: 2009-PPresent
Main Features: E-Nagarik Sewa focuses on the digitization of citizen services by developing a coordinated system across district administrations in Jharkhand. This initiative enables the online issuance of various certificates, such as birth and death certificates, driving licenses, and land records, along with a tracking mechanism that keeps citizens informed about their applications.
This project exemplifies how technology can streamline administrative processes and reduce bureaucratic delays, ultimately improving the efficiency of public services.
Main Features: Saralsewa pioneered an online model of business correspondent (BC) operations for major banks in Jharkhand. This model replaced the cumbersome Smart Card-POS system for delivering banking services in rural areas. By enabling an online kiosk banking model, Saralsewa facilitated greater accessibility to banking services.
The Panchayat Bank model was officially adopted by the Government of India after its success in Jharkhand, marking a significant step towards financial inclusion for rural populations. The initiative won the National eGovernance Award in 2012-13 under the exemplary reuse of ICT category.
Year: 2011-Present
Main Features: Saralsewa established CTFCs to serve as facilitation centers across urban and semi-urban areas of Jharkhand. These centers assist citizens in e-registration and e-filing for commercial tax, simplifying the process for businesses and reducing the burden on tax administration.
Year: 2013
Main Features: This initiative aims to ensure that citizens receive timely services from government departments. By establishing accountability and monitoring mechanisms, Saralsewa has worked to enhance the responsiveness of public services.
Saralsewa App: A Revolutionary Tool
The Saralsewa app represents a significant innovation in the realm of digital citizen services. This unique e-store enables doorstep delivery of a wide range of online services, making it easier for citizens to access government applications, banking services, job information, and educational resources from the comfort of their homes.
Key Features of the Saralsewa App User-Friendly Interface: The app is designed to be intuitive, making it accessible even to those with limited digital literacy.
Partnership with RBL Bank
To enhance financial inclusion, Saralsewa has partnered with RBL Bank to offer Aadhar Enabled Payment System (AEPS) services in rural areas. This partnership allows citizens to access a range of banking services without the need to travel to distant bank branches.
Benefits of AEPS Accessibility: Citizens can conduct transactions using their Aadhar numbers, making banking services accessible to those without formal bank accounts.
Impact and Recognition
The initiatives undertaken by Saralsewa have garnered significant recognition and accolades, underscoring their impact on citizen services and financial inclusion. By leveraging technology to simplify processes and enhance accessibility, Saralsewa has played a crucial role in transforming the way citizens interact with government services.
Awards and Achievements
Challenges and Future Directions
While Saralsewa has made remarkable strides in improving citizen access to services, several challenges remain. These include:
Future Initiatives
Looking ahead, Saralsewa aims to expand its services further, focusing on:
Saralsewa stands as a testament to the transformative power of technology in enhancing citizen engagement and financial inclusion. By bridging the gap between citizens and essential services, Saralsewa has redefined the landscape of e-governance in India. With a focus on accessibility, affordability, and innovation, Saralsewa is not just a service provider but a catalyst for change, empowering individuals and communities to thrive in an increasingly digital world. As it continues to expand its reach and enhance its offerings, Saralsewa remains committed to its mission of making technology work for the common man, fostering a more inclusive and equitable society for all.
Operations Commenced On 2014
Franchise Commenced On 2015
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 30000
Royalty/Commission 8 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 70 %
Likely pay back period of capital for a Unit Franchise 1 - 2 Years
Other investment requirements NONE
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
- NA -
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
- NA -
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
- NA -
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 250 Sq.ft
Preferred location of unit franchise outlet market places
Detailed operating manuals for franchisees Yes
Franchisee training location District HQ
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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