Hotel Chain Sterling Holidays & Resorts Franchise Cost – How to get, Contact, Apply, Fee

Sterling Holiday Resorts (India) Limited: A Promising Franchise Opportunity in the Hospitality Industry

Sterling Holiday Resorts (India) Limited, a pioneer in the Vacation Ownership and Leisure Hospitality industry, offers an exciting and lucrative business opportunity for aspiring entrepreneurs. Established in 1986, Sterling Holidays has been at the forefront of delivering exceptional holiday experiences to Indian families, and over the years, it has expanded its footprint in the hospitality industry. With a network of 24 resorts across 21 scenic destinations in India, as well as global connections through partnerships with RCI, the company offers a unique opportunity to tap into the thriving vacation ownership and hospitality sector.

A Legacy of Excellence in the Hospitality Industry

Sterling Holidays was founded with a vision to become a leading hospitality brand in India by offering a wide range of leisure and experiential services to different customer segments. The company now owns and manages more than 50 resorts, hotels, and retreats across 46 destinations, making it one of the fastest-growing hospitality brands in India. From leisure stays to corporate meetings, destination weddings, reunions, and group travel, Sterling Holidays caters to a broad spectrum of customers, ensuring there is something for everyone.

The brand has built a legacy over nearly four decades and is recognized for blending the warmth of Indian hospitality with international service standards. With accolades and awards across numerous platforms, Sterling’s resorts are consistently rated highly on review sites like TripAdvisor, with many resorts achieving perfect ratings. Sterling Holidays prides itself on its service philosophy, encapsulated in the mantra of PEPS – People, Experiences, and Places to Spark Joy. This philosophy is the foundation of their operations, focusing on providing exceptional service through passionate people, enriching experiences, and beautiful destinations.

Sterling’s Growth and Vision

Sterling Holidays continues to grow its network, with 15 additional resorts planned in key destinations in the coming years. The company is backed by global financial expertise as a subsidiary of Thomas Cook (India) Limited, India’s leading travel and financial services company. In 2016, Sterling further expanded its portfolio by acquiring Nature Trails Resorts Private Limited, enhancing its eco-adventure offerings and strengthening its position as a versatile player in the vacation ownership and leisure sector.

The brand’s vision is clear and remains unchanged: to spark joy at every interaction, ensuring that every experience with Sterling Holidays is nothing short of extraordinary. With this dedication to excellence, Sterling has positioned itself as a trusted name in the Indian hospitality and vacation ownership market.

The Franchise Opportunity

Sterling Holidays is now looking to expand its presence in U.P-West & Uttarakhand, specifically in Agra, Aligarh, Bareilly, Moradabad, Roorkee, and Meerut, offering an exciting franchise opportunity to ambitious entrepreneurs. As a Sterling Holidays franchisee, you have the chance to be part of a leading brand in the growing vacation ownership industry. Sterling’s franchisee model is designed to ensure mutual growth and success. Their franchisee mantra is: "We work together. We learn together. We grow together."

Why Franchise with Sterling Holidays?

Proven Business Model: Sterling offers a robust and successful business model that has been tested and refined over decades of operation. With its established network of resorts and a strong brand presence, you’ll have the guidance and support needed to succeed in the hospitality industry.

Renowned Brand Name: As a franchisee, you will benefit from Sterling’s established reputation as a leading name in the vacation ownership industry, allowing you to tap into a loyal customer base and a broad market segment.

High Returns on Investment: Sterling Holidays offers excellent returns on investment, thanks to its well-established position in the market, high customer demand, and the increasing trend of vacation ownership and leisure tourism in India.

Low Initial Investment: Starting a franchise with Sterling Holidays requires minimal investment compared to other business opportunities in the hospitality industry, making it an attractive proposition for entrepreneurs looking to enter a high-growth sector.

Entrepreneurial Opportunity: As a Sterling franchisee, you will have the chance to become your own boss and tap into the dynamic and growing vacation ownership industry. The model allows you to build your own business while benefiting from Sterling’s brand strength and operational support.

Ideal Franchisee Profile

To qualify as a Sterling Holidays franchisee, you should meet the following criteria:

• Well-Located Office: A centrally located office will be essential to reach potential clients and provide ease of access for customers.
• Efficient Sales and Telemarketing Team: A strong sales team with effective telemarketing skills will be crucial in driving bookings and memberships for vacation ownership.
• Understanding of the Vacation Ownership Industry: While prior experience in the vacation ownership industry is not mandatory, a good understanding of the concept and its appeal to consumers will be beneficial.
• Experience in High-Value Sales: If you have experience in selling high-value products and services, particularly in the travel, hospitality, or BFSI (Banking, Financial Services, and Insurance) sectors, this will give you an edge in understanding the business dynamics.

What Franchisees Can Expect

Sterling Holidays offers comprehensive support to its franchisees to ensure smooth operations and maximum success:

• Franchisee Training: You will receive thorough training on Sterling’s operations, sales strategies, customer service standards, and the vacation ownership business model.
• Expert Support: Franchisees will have access to ongoing support from the Sterling team, ensuring that day-to-day operations run smoothly and efficiently.
• Marketing and Advertising Assistance: Sterling’s established brand and marketing expertise will help you promote your franchise and attract customers through various channels, including digital marketing, print advertising, and promotional events.
• Brand Benefits: As a Sterling franchisee, you will leverage the strength of a globally recognized and trusted brand, which will help build credibility and trust with customers.