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Primacy Industries Limited, a leading manufacturer of fragranced candles, offers an exceptional business opportunity for entrepreneurs looking to tap into a thriving market with substantial growth potential. Headquartered in the port town of Mangalore, Karnataka, Primacy operates factories in Mangalore and Gandhidham, Gujarat, allowing it to cater to both international and domestic markets effectively. Over the years, the company has built a strong reputation for providing high-quality, beautifully crafted candles that cater to a wide range of customers, making it an attractive business opportunity for anyone looking to enter the candle manufacturing and retail sector.
International Reach and Brand Recognition
Primacy Industries has established itself as a key player in the global fragranced candle market. The company’s products are available in some of the most well-known outlets in Europe and the United States, including Bill Blass, Wal-Mart, Pier1, and Candle Artisan. This international presence is a testament to the brand’s high-quality products and operational excellence. By entering this business model, you align yourself with an established brand that is trusted by leading retailers globally.
In addition to international sales, Primacy also caters to the domestic Indian market under the brand name ‘Ekam’. The Ekam range is specially designed to suit the tastes and preferences of Indian retail customers, offering highly fragranced candles that appeal to the growing demand for premium, scented home decor products. This makes the brand versatile, allowing you to cater to both international and local markets.
Quality Assurance and Certifications
Primacy Industries places a strong emphasis on quality. The company is an ISO certified organization, ensuring that all products meet international standards. Additionally, Primacy complies with key regulations such as REACH, ASTM, and RAL standards, further underscoring its commitment to delivering safe, high-quality products. This dedication to quality is also evident in the fully equipped laboratories and R&D facilities located at their plants in India and the U.S.
Primacy Industries’ focus on quality is backed by various certifications that demonstrate its commitment to social responsibility and operational excellence. The company has received audit certifications from major global retailers, including:
These certifications not only enhance Primacy’s reputation but also ensure that all products meet high ethical, social, and technical standards, giving franchisees confidence in the quality and compliance of the products they are offering.
The Growing Candle & Aerosol Industry
The candle and aerosol industry in India is on a growth trajectory, with increasing consumer demand for home decor and scented products. As a result, this sector offers significant opportunities for those who are ready to put in the effort and seize the market potential. With the rising interest in home fragrances and decorative items, Primacy Industries presents an ideal business model for entrepreneurs looking to capitalize on this expanding market.
Franchise Opportunity with Primacy Industries Limited
Becoming a franchise partner with Primacy Industries Limited offers numerous advantages. As a franchisee, you gain access to a well-established brand, premium products, and a proven business model that has successfully catered to leading international and domestic clients.
Franchisor Assistance:
Operations Commenced On 2006
Distribution Commenced On 2012
Types of Channels | Investment (If any) | Margin / Commissions | Area Requirement |
---|---|---|---|
DSA | Rs. 50000 - 2lakh | 10% | NIL |
Exclusive territorial rights to a channel partner Yes
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Channel Partner 3-6 Months
Other investment requirements Yes
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal
Kerala, Karnataka, Tamil Nadu
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Floor area requirement 200 - 500 Sq.ft
Do you have a standard dealership agreement? Yes
How long is the dealership term for? 1 Year
Is the term renewable? Yes
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