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PosterGully: Merging Visual Content and Commerce for Retail Expansion
PosterGully is rapidly making its mark as a dynamic web and mobile platform that combines visual content with e-commerce in an innovative way. The company’s mission is to empower creators by enabling them to effortlessly monetize their artistic work through a diverse range of home and lifestyle products. From prints to textiles, PosterGully offers a variety of products that can be personalized with unique designs, allowing creators to share their art and grow their online business without the complexities of inventory or logistics. At the heart of PosterGully’s operations is an automated self-serving technology, streamlining the process of contributing, merchandising, and marketing products, while driving sales and fostering growth for creators.
The PosterGully Difference
PosterGully has built a vibrant and ever-growing community of visual content creators, which is a key differentiator for the platform. Whether you are a photographer, illustrator, graphic designer, or digital artist, PosterGully provides a collaborative environment where creators can showcase their work to a global audience. This community aspect enhances the platform’s value, as it brings together diverse and creative voices, all of whom contribute to a wide-ranging catalog of visual content. By facilitating the seamless integration of creator content into high-demand products, PosterGully is fostering a network of talented individuals who can monetize their skills while gaining exposure in the retail market.
One of PosterGully’s standout features is its end-to-end automated technology, which eliminates the need for creators to manage the intricacies of order fulfillment, production, or inventory. This robust technology handles the entire sales journey for creators: from uploading designs to creating product listings, pricing, and order processing. Creators can focus solely on their creative output, while the platform takes care of the operational aspects. This automation also extends to marketing efforts, ensuring creators’ products are visible to potential customers through well-targeted digital campaigns. PosterGully’s platform streamlines the e-commerce experience for creators and customers alike, providing a seamless connection between visual content and retail products.
PosterGully continuously diversifies its product range, ensuring that creators have the opportunity to sell their designs on a broad spectrum of items. Initially, the platform may have started with posters and prints, but it has rapidly expanded into other categories, including home decor, apparel, accessories, and more. This flexibility allows creators to reach different market segments and appeal to various customer preferences, all while keeping the product offerings fresh and exciting. With an expanding catalog, PosterGully offers creators more ways to monetize their art, while giving customers a rich variety of products to choose from.
PosterGully leverages cutting-edge print-on-demand technology to produce customized products with zero inventory. This just-in-time (JIT) model allows creators to upload designs, and only when an order is placed, will the product be manufactured and shipped. The advantage of this model is twofold: creators can avoid the upfront costs and risks of maintaining inventory, and customers receive high-quality, made-to-order products that reflect the latest in creative trends. Whether it's a canvas print, a printed cushion, or a customized tote bag, PosterGully can print on virtually any surface, offering limitless creative possibilities for the artists.
The JIT model employed by PosterGully helps mitigate the common problems faced by traditional retail models, such as overstock, unsold inventory, and warehousing costs. For creators, this model eliminates the need to invest in stock or deal with the hassle of fulfillment. As the products are made on demand, each item is produced only when a customer places an order, which reduces waste and ensures the platform remains nimble in responding to market trends. For customers, this approach ensures they get exactly what they want, without the long wait times associated with mass production or outdated inventory.
PosterGully sets itself apart from other platforms by ensuring that all content available for purchase is 100% original and authentic. The platform prides itself on providing a marketplace that celebrates the individuality and creativity of its community of creators. This commitment to originality not only helps maintain the integrity of the marketplace but also ensures that customers receive unique, high-quality products that they cannot find anywhere else. The emphasis on authenticity enhances PosterGully’s reputation as a platform that values artistic expression, giving customers access to one-of-a-kind products.
Franchisee Opportunity with PosterGully
As PosterGully continues to expand its footprint in the online retail space, it is actively seeking franchisees to join the growing business model. With a focus on the retail sector, the company is creating opportunities for entrepreneurs to be part of its success. Here’s an overview of what PosterGully looks for in its franchisees and the benefits they can expect from joining the network.
Franchisee Profile
What Franchisees Receive
PosterGully is committed to ensuring its franchisees have the tools, resources, and support needed to succeed. Franchisees can expect the following benefits:
Operations Commenced On 2012
Franchise Commenced On 2015
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 000
Royalty/Commission 00 %
Anticipated percentage return on investment 60 %
Likely pay back period of capital for a Unit Franchise 6 - 10 Months
Other investment requirements No - Only Space
Delhi, Haryana, Punjab
Kerala, Karnataka
- NA -
Maharashtra
- NA -
- NA -
Type of property required for this franchise opportunity Others
Floor area requirement 250 - 600 Sq.ft
Preferred location of unit franchise outlet High street/ high foot fall
Detailed operating manuals for franchisees Yes
Franchisee training location New Delhi
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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