Furniture/Home Decor & Furnishing Setner Franchise Cost – How to get, Contact, Apply, Fee

Setner, established in 2008, is a dynamic and value-driven manufacturing company that has carved a niche in the home furnishings sector. With a diverse portfolio that includes beanbags, sofas, recliners, travel accessories, cushions, digitally printed products, mattresses, and memory foam items, Setner has positioned itself as a leader across multiple product lines. The company operates over 30 brands and reaches more than 6,000 sales touch points, making significant strides both in India and globally. Valued at $10 million, Setner's journey is marked by innovation, ethical commitment, and a deep emotional connection with its stakeholders.

At the heart of Schneider's success lies its extensive product portfolio. The company's flagship products, particularly the ORKA bean bags, have become synonymous with quality and affordability in the Indian market. With an impressive monthly capacity of 30,000 bean bags, Setner stands as India's largest manufacturer and seller in this category. The company’s innovative approach to pricing has democratized the beanbag market, allowing customers to access quality products that were previously considered premium.

Beyond beanbags, Setner's range includes comfortable sofas and recliners that cater to modern living spaces, as well as travel accessories designed for convenience and style. The company's digital printing division adds a unique touch to its offerings, allowing for customized designs that resonate with consumer preferences. The emphasis on memory foam products and mattresses highlights Setner's commitment to enhancing sleep quality and overall well-being.

Sustainability and ethical practices

Setner’s ethical commitment is one of its core values. The company recognizes its responsibility towards the environment and society at large. By prioritizing sustainable practices in its manufacturing processes, Setner aims to minimize its ecological footprint. This includes using eco-friendly materials and energy-efficient technologies in production, aligning with global sustainability trends.

A standout feature of Setner's operations is its commitment to women's empowerment. Remarkably, 75% of Setner's workforce consists of women. The company collaborates with self-help groups, providing training, machines, and employment opportunities to rural women. A pilot project in Bihar exemplifies this initiative, where 50 women were empowered through skills development and employment, showcasing Setner's dedication to fostering community growth and supporting marginalized groups.

The Three Ps: People, Process, and Products

Setner’s operational philosophy revolves around the “Three Ps”: people, process, and products.

1. People: The company places a strong emphasis on nurturing relationships with employees, vendors, and customers. By fostering a culture of collaboration and respect, Setner ensures that all stakeholders feel valued. The dedication to building long-lasting relationships has been instrumental in the company’s growth and success.
2. Process: Setner operates as a process-driven organization, focusing on robust manufacturing practices and ethical sourcing. By standardizing production methods, the company ensures high-quality products that meet customer expectations. Continuous improvement initiatives are integral to Setner's operations, enabling the company to adapt to market changes and innovate effectively.
3. Products: Setner’s passion for creating meaningful products is evident in its extensive range. Each product is designed with attention to detail and customer feedback, ensuring that they not only meet but exceed consumer expectations. The company’s team of designers, engineers, and business professionals works collaboratively to bring innovative ideas to life, enriching the consumer experience.

Reaching Customers: An Expansive Network

Setner’s reach is a testament to its strategic marketing and distribution efforts. With over 100,000 families engaging with Setner's products each month, the company has successfully penetrated both retail and e-commerce sectors. The presence in modern trade, general trade, and exports further enhances its market visibility.

Setner is committed to expanding its distributor network and seeking franchise opportunities. By offering a proven business model and marketing support, Setner aims to empower entrepreneurs who share its vision of bringing quality home furnishings to a broader audience. The franchise model promises a trusted brand name, field assistance, and advertisement support, making it an attractive opportunity for aspiring business owners.

Innovation at the Forefront

Setner’s journey from a humble beginning in a 100-square-foot office to a manufacturing powerhouse spanning one million square feet reflects its relentless pursuit of innovation and excellence. The company's ability to anticipate market trends and consumer needs has driven its success. For instance, the introduction of affordable bean bags transformed consumer perceptions and made comfortable seating accessible to many.

The continuous introduction of new products and brands, such as Orka Travel and Orka Kids, showcases Setner's commitment to innovation and market relevance. The focus on enhancing customer experience, whether through ergonomic designs or stylish aesthetics, ensures that Setner remains a preferred choice among consumers.

Setner's evolution over the past decade is a remarkable story of growth, innovation, and social responsibility. By prioritizing quality, ethical practices, and customer relationships, the company has positioned itself as a leader in the home furnishings industry. With a diversified product portfolio, a strong commitment to sustainability, and an unwavering focus on empowering women, Setner is not just a business but a movement towards creating a better and more inclusive society.

As Setner looks to the future, its vision remains clear: to place a beanbag in every Indian household and continue enhancing the lives of millions through meaningful, innovative products. The journey is ongoing, and with its dedicated team and passionate leadership, Setner is well-equipped to navigate the challenges and opportunities that lie ahead.