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Consumer Electronics

Orient Electric ( A DIvision of OPIL)

  • Area Req
    500 - 2000 Sq.ft
  • Investment Range
    INR 20 Lac - 30 Lac
  • Franchise Outlets
    Less than 10
Business Details

Orient Electric is part of the diversified Indian conglomerate CK Birla Group. A global market leader in the electrical industry, Orient Electric offers diverse selection of consumer electrical solutions including Fans, Home appliances, Lighting and Switchgear.

Smart Shop is an extension of Orient Electric's ongoing efforts in creating more engagement points to improve consumer experience. Orient Electric Smart Shops serve as an exclusive and franchised one-stop shops offering an opportunity to the consumer to experience and chose from a wide range of products under a single roof while providing an opportunity to our franchise partners to associate with us in our efforts of business expansion.

These exclusive shops also double as a platform for us to engage with consumers, understand their expectations and get valuable feedback which enables us to improve our product offerings, service and overall consumer experience.

  • Our Offerings
  • Fans : Ceiling Fan, Wall Fan, Pedestal Fan, Table Fan, Exhaust Fan, Multi-Utility Fan
  • Home Appliances : Water Heaters, Grinders (Mixers, Juicer Mixers, Wet Grinders), Air Coolers, Hand Blender, Rice Cooker, Dry Irons, Room Heaters
  • Lighting : LED, CFL, Halogen, Professional Luminaires, FTL & GLS, Fittings
  • Switchgear & Wiring Accessories : Miniature Circuit Breaker (MCB), Residual Current Circuit Breaker (RCCB), Distribution Board, Isolator, Wiring Accessories

Investment Details

Commenced Operations

Operations Commenced On 1950

Franchising / Distribution Commenced On 2016

Franchise Details
Units

Investment INR 20lac - 30lac

Expansion Locations
North

- NA -

South

- NA -

East

- NA -

West

- NA -

Central

- NA -

Union Territories

- NA -

Franchise Details

Exclusive territorial rights to a unit franchise Yes

Performance guarantee to unit franchisee Yes

Anticipated percentage return on investment 30 %

Likely pay back period of capital for a unit franchise 1-2 Years

Other investment requirements 200000

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 500 - 2000 Sq.ft

Preferred location of unit franchise outlet Central Markets; Electrical Markets

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Head Office, Franchise Site

Is field assistance available for franchisee ? Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 3-No of years Years

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