Orient Electric is part of the diversified Indian conglomerate CK Birla Group. A global market leader in the electrical industry, Orient Electric offers diverse selection of consumer electrical solutions including Fans, Home appliances, Lighting and Switchgear.
Smart Shop is an extension of Orient Electric's ongoing efforts in creating more engagement points to improve consumer experience. Orient Electric Smart Shops serve as an exclusive and franchised one-stop shops offering an opportunity to the consumer to experience and chose from a wide range of products under a single roof while providing an opportunity to our franchise partners to associate with us in our efforts of business expansion.
These exclusive shops also double as a platform for us to engage with consumers, understand their expectations and get valuable feedback which enables us to improve our product offerings, service and overall consumer experience.
Operations Commenced On 1950
Franchise Commenced On 2016
Investment INR 20lakh - 30lakh
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements 200000
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Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 2000 Sq.ft
Preferred location of unit franchise outlet Central Markets; Electrical Markets
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office, Franchise Site
Is field assistance available for franchisee ? Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
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