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Maybell, the flagship brand of Opus Fashions Private Limited, has made a remarkable mark in the world of fashion, especially in the domain of loungewear. Since its inception in 1999, it has evolved significantly, becoming a go-to brand for comfortable yet stylish clothing for women. The brand was founded by Sridhar Venkatesh and his wife Madhavi with a clear vision to revolutionize the way women dressed at home. They wanted to create loungewear that was not only functional but also chic and fashionable. What started as a small line of innerwear and loungewear has now expanded into a versatile collection that includes sarees, suits, mix-and-match outfits, accessories, and more.
Over the years, Maybell has cemented its place as the dressing partner for South India's modern woman, serving those who are confident, independent, and value both comfort and style. The brand has successfully catered to this demographic through both multi-brand retail formats and company-owned outlets. Its partnerships with renowned retailers like Lifestyle, Shopper's Stop, Globus, and Kalyan Silk have played a key role in establishing Maybell's presence in the competitive fashion industry.
One of the key factors behind Maybell's success is its strong relationship with an extensive network of weavers, printers, dyers, and textile manufacturers, as well as its robust production facilities and manufacturing tie-ups in Chennai, Tirupur, and Mumbai. These collaborations ensure that the brand's products meet the highest industry standards. Equipped with state-of-the-art machinery, these production facilities are capable of scaling up to meet the growing demand while maintaining the quality that the brand is known for. In addition to meeting business demands, the facilities are also a source of positive change in the community.
Mission
Maybell’s mission is to empower and inspire contemporary women by providing them with high-quality, stylish, and comfortable apparel. The brand is committed to creating fashion that caters to the modern woman's lifestyle—where comfort meets style in a seamless blend. By offering a wide range of loungewear, sarees, suits, accessories, and more, Maybell strives to help women look and feel their best at every moment, whether they are relaxing at home or out for a casual outing. The brand emphasizes ethical manufacturing practices, social responsibility, and a deep commitment to uplifting local communities by providing fair employment opportunities. Maybell aims to continue evolving as a fashion brand that stays ahead of trends while remaining rooted in its cultural heritage.
Vision
Maybell envisions becoming the leading brand for modern, confident, and fashion-forward women across India and beyond. The brand seeks to redefine the way women dress in their everyday lives by providing garments that are not only aesthetically pleasing but also comfortable and versatile. By staying committed to sustainability, innovation, and community upliftment, Maybell aims to create a lasting impact on both the fashion industry and society. The vision of the company is to blend traditional craftsmanship with modern design to offer timeless pieces that reflect the evolving needs of the contemporary woman, creating a unique and inclusive fashion experience.
Why Choose Maybell?
Operations Commenced On 1991
Franchise Commenced On 2010
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 300000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
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Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
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Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 1000 Sq.ft
Preferred location of unit franchise outlet PAN INDIA
Franchisee training location Head office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 10 Years
Is the term renewable? Yes
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