Category
  • Automotive
  • Beauty & Health
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  • Education
  • Fashion
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  • Sports & Fitness & Entertainment
Price Range
  • Rs. 10 K - 50 K
  • Rs. 50 K - 2lac
  • Rs. 2lac - 5lac
  • Rs. 5lac - 10lac
  • Rs. 10lac - 20lac
  • Rs. 20lac - 30lac
  • Rs. 30lac - 50lac
  • Rs. 50lac - 1 Cr.
  • Rs. 1 Cr. - 2 Cr
  • Rs. 2 Cr. - 5 Cr
  • Rs. 5 Cr. Above
Location
  • Andhra Pardesh
  • Arunachal Pradesh
  • Assam
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  • Daman & Diu
  • Goa
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  • New Delhi
  • Orissa
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  • Punjab
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  • Tripura
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  • Uttar Pradesh
  • West Bengal
  • Andaman And Nicobar
  • Telangana
Mahindra First Choice Wheels Ltd

Mahindra First Choice Wheels Ltd

Category: Car reselling
No. of Franchise Outlets: 1000-10000
Area Req: 1500 sq.ft. of built-up area for office
Investment: Rs. 30lac - Rs. 50lac
Business Details

Mahindra First Choice Wheels Ltd (MFCWL) is a part of USD 17 bn multinational Mahindra Group which was spearheaded by visionary Mr Anand Mahindra to enter into aftermarket industry in 1999 & create a business ecosystem for pre-owned cars. MFCW adopted a company owned model earlier and subsequently shifted to franchise model in 2003 as we thought Franchise model would give us an opportunity to partner with people with different capabilities, backgrounds, market reach and resources.

Apart from this, our franchise partner is adept at knowing the pulse of the customer in his reach. The learning between the organization & the franchise is mutual which helps us to be flexible & adapt to different challenges thrown at us thus making us the go-to place for customers. Nearly after a decade, MFCWL is India’s number one multi-brand certified used car player. MFCWL’s mission is to “organize” every facet of the entire ecosystem in the used car industry and provide an experience that mimics the new car buying experience.

Looking at the market potential, business possibilities, the win-win model of MFCW, amalgamated with the dedication & commitment of our team, expansion has not really seemed a challenge for us despite being the most important and tough factor of success in a franchise business. The current used car market is more promising than ever with 120 used cars being sold against every 100 new cars in India. This shows the opportunity that lies ahead for us in organized used car retail.

We saw approx. 2.6 million new cars sales in F16 and approx. 3 million used car volumes. However, only 14-15% of the used car market is organized and we hold 27% of organized used car space. We are aggressively looking to organize this ecosystem & provide a whole new experience of buying used cars

We have 1200+ Franchise outlets across 600+ towns and cities. Of these, more than 90 partners are operating with multiple franchises.However, everyone started their journey with us with a single outlet and opened more after having tasted success with us.

Our core team, that includes Territory Managers, Area Managers, State Managers & Zonal Managers keep a keen eye on each franchise and ensures that each franchise performs to both their & our expectations. These franchise partners are helped both technologically and analytically to make sure that they are not only ever ready for any challenge but also perform better than ever.

We have never limited ourselves on the background of an individual, while choosing a franchise partner. Operating a MFCW franchise has always been about the zeal to make a solid & positive impact not only on owns pocket but also the ecosystem as a whole. Some of them include people from non-trade & women entrepreneurs. Irrespective of the background, we always look ahead to:


  • Positive approach
  • Direct involvement in business
  • Enthusiasm towards used car business
  • Customer focused approach
  • Reliability & Integrity
  • Commitment
  • Constantly improving approach

Franchise partner plays a crucial role in our growth and we believe that it is with their support, not only we have created a launch pad for a superior presence, we have also reached a wider customer base in the process & offer them the best products & services with trust & transparency. As our franchise partners are touching the customer base directly they have equally contributed on their part by offering our consumers the attraction of better choice, quality and consistency that makes us the go-to place for customers. This in turn has increased the confidence of our customers in our franchise & subsequently contributed to the growth story of MFCW.

We plan to go deeper into business through our partners and providing them the advantage of operating under the brand Mahindra combined with bringing in new ideas, operating techniques and proven methods to more new locations as each franchisee takes up the mantle. 

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Note:The Franchisor is looking for Franchisee who fulfils the above mentioned geographical criteria. Kindly fill the form, if you are meeting the above criteria.

Mahindra First Choice Wheels Ltd Investment Details

Commenced Dates
Date Commenced Operations
1999
Date Commenced Franchising / Distribution
2003
Franchise Details
Units
Area
Investment
Franchise/Brand Fee
Royalty/Commission
Store Wise
Rs. 30lac - 50lac
2 lacs to 4.5 lacs
Rs. 20,000 - 75,000
Expansion Locations
North
North, New Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Uttaranchal, Uttar Pradesh 
South
South, Kerala, Karnataka, Tamil Nadu, Andhra Pradesh 
East
East, Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa 
West
West, Gujarat, Rajasthan, Maharashtra, Goa 
Center
Central, Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand 
Union Territories
Union Territories, Andaman & Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu 
Franchise Details (Optional)
Want to expand
Nationwide
Exclusive territorial rights to a unit
No
Performance guarantee to unit franchisee
No
Anticipated percentage return on investment
10
Likely pay back period of capital for a unit franchise
1 - 2 Year
Other investment requirements
CAPEX of approx. Rs.5,00,000 depending on city type

Mahindra First Choice Wheels Ltd Property Details

Type of property required for this franchise opportunity
Office area and vehicle display area of 15-20 cars
Floor area requirement
1500 sq.ft. of built-up area for office . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet
High traffic area like main roads, malls

Mahindra First Choice Wheels Ltd Training Details

Detailed operating manuals for franchisees
Yes
Where is franchisee training provided?
Regional offices and at dealerships
Is field assistance available for franchisee?
Yes
Will someone from Head Office provides assistance to franchisee in opening the franchise?
Yes
What IT systems do you presently have that will be included in the franchise?
Yes

Mahindra First Choice Wheels Ltd Agreement & Term Details

Do you have a standard franchise agreement?
Yes
How long is the franchise term for?
5 years
Is the term renewable?
Yes
May, 15 2017

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