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Master Trainer Certificate (MTC) Program by Stanley David & Associates: An Overview
In the evolving global landscape, the role of skilled trainers has never been more critical. As industries and sectors continue to develop, the demand for well-trained professionals, especially in the field of soft skills and corporate training, has grown exponentially. The urgency to build a robust and diverse pool of trainers in India, especially with the country’s ever-expanding youth demographic, has led to the inception of the Master Trainer Certificate (MTC) program by Stanley David & Associates (SD&A), a recognized leader in specialized training across India.
Since its establishment in 2005, Stanley David & Associates (SD&A), based in Bangalore, has successfully provided soft skills and corporate training to an extensive list of organizations spanning both the public and private sectors. Their esteemed client list includes global giants like Infosys, HP, GAIL, Taj Group, EMC, Wipro, and even organizations such as the World Health Organization (WHO) and the Government of India. Their reputation and experience place them in an ideal position to spearhead efforts to address the urgent need for professional trainers in the country.
The National Skills Development Vision
India, with its vast and growing young population, has a unique opportunity to capitalize on this demographic. However, this opportunity also comes with its challenges. A National Skills Development Corporation (NSDC) study identified that India needs to skill 500 million youth by 2022 to meet the country's socio-economic growth targets. This vision requires a huge workforce of trainers who are equipped with the right skills to impart knowledge across various sectors.
The challenge lies not only in the scale of the task but also in the quality of training imparted. The success of any training initiative is directly linked to the competency of the trainers. This is where SD&A’s commitment to developing highly skilled master trainers comes into play. By launching the Master Trainer Certificate (MTC) program, SD&A aims to address the critical need for qualified trainers to meet the country’s target.
The MTC Program: Empowering Trainers for the Future
The Master Trainer Certificate (MTC) program is SD&A’s response to the shortage of quality trainers in India. The initiative aims to train 10,000 master trainers over the next three years, and eventually, a total of 50,000 trainers by 2022. These master trainers, once certified, will be responsible for cascading their skills, knowledge, and expertise to aspiring youth, helping them improve their employability, productivity, and career prospects.
The MTC program is structured to equip participants with the right blend of soft skills, training techniques, and knowledge, making them well-rounded professionals capable of delivering effective training across industries. The program targets individuals who are keen on pursuing a career in training, including teachers, lecturers, and unemployed youth interested in launching their own training ventures.
Workshop Details
The inaugural 3-day workshop of the MTC program is scheduled to be held in Bangalore from 14th-16th June 2016, followed by another workshop in Dehradun from 18th-20th June 2016. The program will then be rolled out across all major state capitals in India, extending to more than 200 cities across the country. This expansion will ensure that people from all regions have access to world-class training, creating a nationwide network of skilled trainers.
Target Participants
The MTC program is designed for a wide range of participants. The target audience includes:
What Participants Gain
Participants who successfully complete the MTC program will not only gain a prestigious certification but also benefit from a variety of tangible advantages that will set them on the path to success in the training industry.
A Strategic Vision for India’s Growth
The Master Trainer Certificate (MTC) program is more than just a training initiative—it is a critical piece in India’s broader skills development strategy. By creating a cadre of highly skilled trainers, SD&A is not only addressing the immediate need for soft skills trainers but also contributing to the long-term economic growth of the country. These trainers will play an instrumental role in enhancing the employability and productivity of millions of young Indians, empowering them to participate actively in the global workforce.
With the goal of training 50,000 trainers by 2022, SD&A is committed to creating a robust ecosystem of skilled professionals who can make a significant impact on the nation’s growth. This ambitious project will equip youth across India with the tools to succeed, drive entrepreneurship, and help close the skills gap in critical sectors.
Operations Commenced On 2015
Franchise Commenced On 2015
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 000
Royalty/Commission 10 %
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-2 Months
Himachal Pradesh, Delhi, Uttar Pradesh
Andhra Pradesh, Kerala
- NA -
Gujarat
- NA -
- NA -
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 200 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location Across India
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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