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Kedison Expellers, based in Kerala, India, stands as a prominent manufacturer and trader of coconut oil and related products. With a commitment to quality, sustainability, and social responsibility, Kedison has established itself as a trusted name in the food industry, dedicated to providing nutritious and delicious coconut oil while maintaining the highest standards of manufacturing. This article delves into the journey of Kedison, its core values, product offerings, and its impact on the coconut oil market.
Historical Roots
Founded in 1974 by K. D. Sebastian, Kedison Expellers was born out of a passion for entrepreneurship and a vision to enhance the coconut oil industry. Over the past five decades, the company has evolved, adapting to changing market demands while remaining committed to its core principles of quality and integrity.
Growth and expansion
Initially focused on local production, Kedison began exporting its products to international markets in 2016, particularly targeting the CIS regions. This expansion was marked by the establishment of Kedison Intl FZE in the UAE, facilitating trade across borders. In 2019, the company launched its retail brand, "Kedison," making its products accessible to consumers looking for pure and natural coconut oil.
Commitment to Quality
Kedison operates with a manufacturing capacity of 3,000 MT per year, ensuring a steady supply to both domestic and international markets. The company prides itself on producing 100% pure and natural coconut oil, free from harmful chemicals and additives. This commitment to quality is reflected in their mantra of providing unmatched, unwavering, and uncompromising products and services.
Product Offerings
Coconut Oil
Kedison’s flagship product is its coconut oil, celebrated for its nutritional benefits and versatility. The oil is rich in medium-chain triglycerides (MCTs), which are known for their health benefits, including promoting weight loss, enhancing metabolism, and providing quick energy. Kedison's coconut oil is unroasted and sulfur-free, ensuring that consumers receive a premium product that retains the natural goodness of coconuts.
Related Products
In addition to coconut oil, Kedison manufactures and trades various coconut-based products, including:
Export and Trade
Kedison has successfully positioned itself as a key player in the global market, exporting coconut oil to various regions, including Europe and the UAE. With a production capacity of 9 MT per day, Kedison can supply 30 MT of oil weekly, making it a reliable partner for businesses in need of high-quality coconut oil.
Sustainable Practices
Environmental Responsibility
Kedison's commitment to sustainability is a cornerstone of its operations. The company sources coconuts responsibly, ensuring that their supply chain is environmentally friendly and socially responsible. This focus on sustainability extends to their manufacturing practices, where Kedison strives to reduce waste and minimize environmental impact.
Social Responsibility
Kedison believes in giving back to the community. By sourcing coconuts from local farmers and engaging in fair trade practices, the company supports local economies and promotes sustainable agricultural practices. This commitment to social responsibility strengthens Kedison’s reputation as a brand that genuinely cares about the welfare of its stakeholders.
Quality Assurance
Certification and Standards
Kedison takes quality assurance seriously, ensuring that all products meet the highest standards. The company is certified from product to company level, adhering to rigorous standards set by external certifying agencies. This dedication to quality has earned Kedison a strong reputation among clients, as each product is synonymous with the three U's: unmatched, unwavering, and uncompromising.
Advanced Manufacturing Techniques
The production processes at Kedison incorporate advanced manufacturing techniques that enhance efficiency and product quality. By continuously upgrading their facilities and investing in modern technology, Kedison ensures that their products remain at the forefront of the industry.
Market Presence
Distribution and Retail
Kedison has established a robust distribution and retail network, focusing on both domestic and international markets. In South India, their products are readily available through various retail outlets, ensuring that consumers have easy access to high-quality coconut oil and related products.
B2B and Wholesale Operations
Kedison’s trading and wholesale business caters to large-volume clients, including food and beverage companies, Ayurvedic manufacturers, and retailers. By maintaining strong relationships with B2B clients, Kedison has successfully positioned itself as a reliable supplier of coconut oil in bulk.
Brand Recognition
The Kedison brand has gained recognition not just in India but also internationally. With a focus on quality, sustainability, and customer satisfaction, Kedison has become synonymous with premium coconut oil, fostering brand loyalty among consumers and businesses alike.
Community Engagement
Educational Initiatives
Kedison is committed to promoting awareness about the health benefits of coconut oil and sustainable practices in coconut farming. The company engages in educational initiatives aimed at farmers, helping them adopt better agricultural practices that enhance yield and sustainability.
Online Community
In addition to direct engagement with farmers, Kedison has established an online community that educates consumers about the uses and benefits of coconut oil. This platform provides valuable information, recipes, and tips for incorporating coconut oil into everyday life, thereby enhancing consumer engagement.
Future Prospects
Innovation and Product Development
As the demand for coconut-based products continues to grow, Kedison is focused on innovation and expanding its product line. The company is exploring new applications for coconut oil and related products, including health supplements and functional foods.
Expansion Plans
Kedison aims to further expand its export markets, particularly in regions like North America and Southeast Asia. By identifying new opportunities and forging strategic partnerships, Kedison is well-positioned to grow its global footprint.
Sustainability Goals
Looking ahead, Kedison is committed to enhancing its sustainability initiatives. The company plans to implement more eco-friendly practices in its manufacturing processes, further reducing its carbon footprint and environmental impact.
Kedison Expellers has carved a niche for itself in the coconut oil industry through its unwavering commitment to quality, sustainability, and social responsibility. With a rich history spanning several decades, the company continues to innovate and adapt to the evolving market landscape. As a trusted leader in the food industry, Kedison not only provides nutritious and delicious coconut oil but also fosters community engagement and environmental stewardship. With ambitious growth plans and a focus on sustainability, Kedison is poised to remain a significant player in the global coconut oil market for years to come.
Operations Commenced On 1974
Franchise Commenced On 2017
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 50000
Royalty/Commission 8 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 10 %
Likely pay back period of capital for a Unit Franchise 1 - 2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 400 Sq.ft
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
How long is the franchise term for? 1 Year
Is the term renewable? Yes
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