Kids Wear KILKARI CHILDREN'S WEAR Franchise Cost – How to get, Contact, Apply, Fee

Kilkari Children’s Wear: Wear the Joy

Brand Philosophy

Kilkari Children’s Wear stands as a beacon of comfort, style, and joy in the world of children’s fashion. At the heart of the brand's philosophy is a belief that every child’s clothing should not only reflect their joyful, carefree nature but also offer comfort and practicality. The essence of Kilkari lies in capturing the innocence and exuberance that children exude through every garment it creates. The brand’s motto, “Wear the Joy,” speaks to its vision of ensuring children’s clothes are not just stylish but also highly functional, allowing kids to express themselves freely and comfortably.

At Kilkari, each design is carefully crafted to reflect the purity and spontaneity that is characteristic of childhood. The brand takes pride in offering a collection of clothes that cater to the unique needs of children, blending functionality and fashion effortlessly. Whether it’s a simple, everyday outfit or something a bit more festive, Kilkari ensures that each piece feels as good as it looks. The clothing is designed to provide a high degree of comfort, featuring soft, breathable fabrics that ensure children can move freely and happily. Importantly, Kilkari integrates a fusion of Western and Indian silhouettes, allowing for a wide variety of styles that appeal to both modern and traditional tastes.

Furthermore, Kilkari prioritizes hygienic safety and comfort, understanding the importance of both in children’s wear. The clothing is crafted with the child’s well-being in mind, ensuring that they are safe, comfortable, and joyful while wearing their Kilkari pieces. Every design aims to be age-appropriate, showcasing children’s playful personalities through bright colors, imaginative patterns, and comfortable fits.

History and Growth

Kilkari was founded in 2009 by Neha Gautam and Prabhat Gautam with a clear vision: to revolutionize the children’s wear segment by combining comfort and style, especially within the woven fabric segment. Neha, an alumna of the prestigious National Institute of Fashion Technology (NIFT), recognized a gap in the market for children’s clothing that both appealed to parents and was genuinely comfortable for children to wear. Neha’s passion for fashion, paired with a deep understanding of the children’s wear market, led her to create Kilkari, a brand dedicated to providing children with stylish and comfortable clothes that allowed them to express their unique personalities.

From its humble beginnings in Ghaziabad, the brand’s early foray into the kidswear segment quickly garnered attention. With notable clients like Chunmun Stores and Bindal Stores, both of which are Multi-Brand Outlets (MBOs), Kilkari rapidly gained a foothold in the market. The brand’s strategy of offering competitive prices and exceptional quality helped build a loyal customer base from the very start.

The brand’s success in retail led to partnerships with major retail giants such as Reliance Trends and Easyday Stores, enabling Kilkari to expand nationally, reaching more than 40 locations across India. As the brand's popularity grew, Kilkari sought to capitalize on the rise of online shopping by establishing a strong online presence in 2012. Recognizing the burgeoning potential of e-commerce, Kilkari joined platforms such as FirstCry, Babyoye, and Snapdeal, tapping into a new demographic of digitally savvy parents who preferred the convenience of online shopping.

Kilkari’s innovative approach didn’t stop there. In addition to retail and online platforms, the brand entered the TV retail space through a partnership with HomeShop18 (Network 18 Pvt Ltd) in 2011. This partnership proved to be a game-changer, giving Kilkari nationwide visibility and attracting a broader customer base. As a result, Kilkari’s brand recognition grew significantly, and the company solidified its position in the competitive children’s wear market.

Consolidation and Current Focus

Over the past two years, Kilkari has focused on consolidating its brand presence by strengthening its efforts in both online and TV retail. Prabhat Gautam, who oversees logistics and operations, has played a crucial role in optimizing Kilkari’s supply chain, ensuring that the manufacturing process runs smoothly and products reach customers efficiently. Meanwhile, Neha Gautam continues to guide the creative side of the business, overseeing product development and marketing, ensuring that Kilkari’s designs remain innovative, on-trend, and attuned to the needs of both children and parents.

Kilkari’s collaborations with e-commerce giants like Flipkart, Jabong, Snapdeal, Paytm, and Fashionandyou have helped increase its digital footprint and visibility. With the brand’s growing presence on major online platforms, Kilkari has successfully reached a broader customer base. As of now, Kilkari has an in-house production capacity of 10,000 pieces and an additional 20,000 pieces through associate vendors, enabling the company to meet the rising demand for its products while maintaining a high level of quality control.

Product Segment

Kilkari is best known for its wide range of Indian ethnic wear, catering to both girls and boys, especially in the dresses and toddlers’ wear categories. The brand’s signature look includes bright colors, floral prints, and simple yet elegant silhouettes, which have become synonymous with Kilkari’s identity. The brand takes pride in creating pieces that embody the innocence and vibrancy of childhood while maintaining a high standard of comfort.

The brand follows a unique design philosophy that shuns embellishments in favor of using various textures and fabrics to create visually stunning pieces. This allows Kilkari to focus on the intrinsic beauty of the materials themselves, ensuring that children’s clothing is both stylish and practical. Kilkari’s commitment to simplicity, comfort, and practicality has made it a go-to brand for parents seeking versatile, functional clothing for their children.

In the future, Kilkari plans to expand into the tween segment for both girls and boys, offering ethnic wear options for children who have outgrown toddler clothing but still require comfortable and stylish clothing. This move will allow Kilkari to cater to an important demographic and further expand its product portfolio.

New Ventures and Expansion Plans

Kilkari is entering a new phase of growth, focusing on expanding its retail presence through a franchisee model. The brand plans to open at least 10 Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs) across India by the end of the year. This expansion into brick-and-mortar retail locations will help Kilkari further establish its footprint in both urban and semi-urban markets, making its products more accessible to parents across the country.

In addition to strengthening its domestic presence, Kilkari is also eyeing international markets. The brand plans to expand into regions like the Middle East and Europe, where the demand for high-quality children’s wear is on the rise. Through strategic partnerships with local associates, Kilkari hopes to broaden its customer base internationally, increasing its brand recognition on a global scale.

As the digital retail landscape continues to grow, Kilkari is determined to expand its online presence even further. The brand plans to increase its collaborations with top e-commerce platforms, making its products even more accessible to customers who prefer the convenience of online shopping. Furthermore, Kilkari aims to continue its strong presence in the TV retail space, a channel that has proven to be highly effective in reaching a wide and diverse audience.