Hotline: 1800 102 2007
Hotline: 1800 102 2007
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MR & MRS IDLY

Quick Service Restaurants
  • Area Req
    100 - 800 Sq.ft
  • Investment Size
    INR 5 Lac - 10 Lac
  • Franchise Outlets
    60
Business Details

MR & MRS IDLY - a QSR business model for you to be a leading restaurant owner of tomorrow!

About Us:

Envisioned in the year 2007, MR & MRS IDLY, has become the most renowned brand in South Indian food. MR & MRS IDLY is committed to serving its customers with delicious finger biting South Indian delicacy that stands at par with any other national chain.

Driven by the proven entrepreneurship skills & the innovative marketing skill of its promoters, it has flowered in a short span of time.

Our main product that we sell in high footfall Locations/Malls/Commercial areas/ IT Parks is “Taste of Chennai” popularly called as “Idly” & “Dosai”. India’s single most popular cuisine, a business that runs from 7 AM-11PM. (Anytime Meal).

We own the original batter of real taste of Idly & Dosai with different flavours of chutney presented in different way.

Mission & Vision:

  • “MR & MRS IDLY” strives to provide its customers, the healthiest and wholesome meal at a very affordable prices and to generate profits for the benefit of the franchise in a short duration of time to spread the product across the globe through our chain of retail outlets.
  • This concept is based on a product that is not so easily available in any state outside CHENNAI. We plan to make this product easily available to the people of every city by appointing Franchisee in each city.
  • Our brand chain special taste makers and ingredients will spread a standard flavour of taste all over the country.
  • Target 2015 – 50 own centers, 150 direct franchisees
  • Increased PE activity in the QSR space

Quality Policy:

  • MR & MRS IDLY is an original and the only fast food franchise selling South Indian delicacy ‘Live ’, which do not use any flame or combustion to make Idles.
  • It’s all about Oven to Mouth concept.
  • We do not use any fermenting agent in our food, we do not use any Soda or any such stuff, and it’s purely natural.
  • Live and fresh cooking, low-cal and healthy food
  • Standardized tastemakers and equipments
  • Centralized base kitchen in city

Value of our Brand:

  • Two key products – Mr and Mrs Idly and Incy Wincy spider
  • In-house developed tastemakers and 100% Green Energy
  • Mass targeted price point starting at Rs.25/plate
  • Recognized and reputable brand name
  • Price point – middle of pyramid catering to huge urban/semi urban population
  • Great Coverage and brand recognition in media (ZeeTV, CNBC, NDTV etc)
  • Tie up with all the Major IT Giants nationwide
  • CAGR of 68% in three years
  • Exponential growth – from 2 lacs to 1 Cr+ in 3 years
  • Little space requirements and easy operations
  • Lower investments and higher profits

Franchisee Details:

Mr & Mrs Idly offers 5 types of Franchisee:

  • Unit Franchisee - 4 lakhs
  • QSR Franchisee- 7 lakhs
  • Super Franchisee - 9 lakhs
  • Express Franchisee - 9 lakhs
  • Casual Dine Franchisee - 10.5 lakhs

Values:

  • Location Selection and feasibility check
  • Design Planning and Layout
  • Complete Assistance in interior designing
  • On Site Staff Training
  • Menu Development and re training
  • Local Vendor Selection
  • Manpower Selection
  • Food Cost Auditing
  • SOP – Manual Operations Auditing
  • Extended service time 7 AM- 11 PM
  • A tested high quality menu and innovation

Starting your own business was never so easy, connect now to know more!

 

Investment Details

Commenced Operations

Operations Commenced On 2007

Franchising / Distribution Commenced On 2008

Franchise Details
Units

Investment INR 5lac - 10lac

Master / Multi Units

Region Wise

Investment INR 5lac - 10lac

State Wise

Investment INR 5lac - 10lac

City Wise

Investment INR 5lac - 10lac

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal

South

Kerala, Karnataka, Tamil Nadu

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Anticipated percentage return on investment 50 %

Likely pay back period of capital for a unit franchise 1 Years

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 100 - 800 Sq.ft

Preferred location of unit franchise outlet www.mrandmrsidly.in

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Onsite

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is the term renewable? Yes

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