Business Categories
Quick Service Restaurants

MR & MRS IDLY

  • Area Req
    100 - 800 Sq.ft
  • Investment Range
    INR 5 Lac - 10 Lac
  • No. Of Franchise Outlets
    60
Business Details

About Us:

MR & MRS IDLY - a QSR business model for you to be a leading restaurant owner of tomorrow!

Envisioned in the year 2007, MR & MRS IDLY, has become the most renowned brand in South Indian food. MR & MRS IDLY is committed to serving its customers with delicious finger biting South Indian delicacy that stands at par with any other national chain.

Driven by the proven entrepreneurship skills & the innovative marketing skill of its promoters, it has flowered in a short span of time.

The main product that we sell in high footfall Locations/Malls/Commercial areas/ IT Parks is “Taste of Chennai” popularly called as “Idly” & “Dosai”. India’s single most popular cuisine, a business that runs from 7 AM-11 PM. (Anytime Meal).

We own the original batter of the real taste of Idly & Dosa with different flavors of chutney presented in different ways.

Mission & Vision:

  • “MR & MRS IDLY” strives to provide its customers, the healthiest and wholesome meal at very affordable prices and to generate profits for the benefit of the franchise in a short duration of time to spread the product across the globe through our chain of retail outlets.
  • This concept is based on a product that is not so easily available in any state outside CHENNAI. We plan to make this product easily available to the people of every city by appointing Franchisee in each city.
  • Our brand chain special tastemakers and ingredients will spread a standard flavor of taste all over the country.
  • Target 2015 – 50 own centers, 150 direct franchisees.
  • Increased PE activity in the QSR space.

Quality Policy:

  • MR & MRS IDLY is an original and the only fast-food franchise selling South Indian delicacy ‘Live ’, which does not use any flame or combustion to make Idles.
  • It’s all about Oven to Mouth concept.
  • We do not use any fermenting agent in our food, we do not use any Soda or any such stuff, and it’s purely natural.
  • Live and fresh cooking, low-cal and healthy food.
  • Standardized tastemakers and equipment.
  • Centralized base kitchen in the city.

Value of our Brand:

  • Two key products – Mr and Mrs Idly and Incy Wincy spider
  • In-house developed tastemakers and 100% Green Energy
  • Mass targeted price point starting at Rs.25/plate
  • Recognized and reputable brand name
  • Price point – middle of pyramid catering to huge urban/semi-urban population
  • Great Coverage and brand recognition in media (ZeeTV, CNBC, NDTV, etc)
  • Tie up with all the Major IT Giants nationwide
  • CAGR of 68% in three years
  • Exponential growth – from 2 lacs to 1 Cr+ in 3 years
  • Little space requirements and easy operations
  • Lower investments and higher profits

Franchisee Details:

Mr & Mrs Idly offers 5 types of Franchisee:

  • Unit Franchisee - 4 lakhs
  • QSR Franchisee- 7 lakhs
  • Super Franchisee - 9 lakhs
  • Express Franchisee - 9 lakhs
  • Casual Dine Franchisee - 10.5 lakhs

Values:

  • Location Selection and feasibility check
  • Design Planning and Layout
  • Complete Assistance in interior designing
  • On-Site Staff Training
  • Menu Development and retraining
  • Local Vendor Selection
  • Manpower Selection
  • Food Cost Auditing
  • SOP – Manual Operations Auditing
  • Extended service time 7 AM- 11 PM
  • A tested high-quality menu and innovation

Starting your own business was never so easy, connect now to know more!

Investment Details

Commenced Operations

Operations Commenced On 2007

Franchise Commenced On 2008

Franchise Details
Units

Investment INR 5lac - 10lac

Master / Multi Units

Region Wise

Investment INR 5lac - 10lac

State Wise

Investment INR 5lac - 10lac

City Wise

Investment INR 5lac - 10lac

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal

South

Kerala, Karnataka, Tamil Nadu

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Anticipated percentage return on investment 50 %

Likely pay back period of capital for a Unit Franchise 1 Years

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 100 - 800 Sq.ft

Preferred location of unit franchise outlet www.mrandmrsidly.in

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Onsite

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is the term renewable? Yes

Interested in above brand? Submit your interest here.

Insta Apply
You might also be interested in these opportunities
  • Quick Service Restaurants
     Brown Burger Co.   Investment Brand Fee Space Staff Exp..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquarter Gandhinagar Gujarat
  • Quick Service Restaurants
    Well-established Brand: Successfully operating a chain of 13     outlets in..
    Locations looking for expansion Maharashtra
    Establishment year 2005
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquarter Haveli Maharashtra
  • Quick Service Restaurants
    Chef M&N created a very successful concept in the Middle..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquarter Faridabad Haryana
  • Quick Service Restaurants
    Burgerfry is a specialty quick service restaurant from the City..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquarter Gurgaon Uttar Pardesh
  • Quick Service Restaurants
    To own a business in food & beverages industry, Chick..
    Locations looking for expansion Tamil Nadu
    Establishment year 2009
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquarter Salem Tamil Nadu
  • Quick Service Restaurants
    BUILDING INDIAS LARGEST CLOUD KITCHEN PLATFORM WITH KEY CUISINE CATEGORIES..
    Locations looking for expansion Maharashtra
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquarter Mumbai Maharashtra
Apply Now

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads