Business Categories
Quick Service Restaurants

MR & MRS IDLY Franchise Cost – How to get, Contact, Apply, Fee

  • Area Req
    100 - 800 Sq.ft
  • Investment Range
    INR 5.00 Lakh - 10.00 Lakh
  • No. Of Franchise Outlets
    60

About brand - MR & MRS IDLY

About Us:

MR & MRS IDLY - a QSR business model for you to be a leading restaurant owner of tomorrow!

Envisioned in the year 2007, MR & MRS IDLY, has become the most renowned brand in South Indian food. MR & MRS IDLY is committed to serving its customers with delicious finger biting South Indian delicacy that stands at par with any other national chain.

Driven by the proven entrepreneurship skills & the innovative marketing skill of its promoters, it has flowered in a short span of time.

The main product that we sell in high footfall Locations/Malls/Commercial areas/ IT Parks is “Taste of Chennai” popularly called as “Idly” & “Dosai”. India’s single most popular cuisine, a business that runs from 7 AM-11 PM. (Anytime Meal).

We own the original batter of the real taste of Idly & Dosa with different flavors of chutney presented in different ways.

Mission & Vision:

  • “MR & MRS IDLY” strives to provide its customers, the healthiest and wholesome meal at very affordable prices and to generate profits for the benefit of the franchise in a short duration of time to spread the product across the globe through our chain of retail outlets.
  • This concept is based on a product that is not so easily available in any state outside CHENNAI. We plan to make this product easily available to the people of every city by appointing Franchisee in each city.
  • Our brand chain special tastemakers and ingredients will spread a standard flavor of taste all over the country.
  • Target 2015 – 50 own centers, 150 direct franchisees.
  • Increased PE activity in the QSR space.

Quality Policy:

  • MR & MRS IDLY is an original and the only fast-food franchise selling South Indian delicacy ‘Live ’, which does not use any flame or combustion to make Idles.
  • It’s all about Oven to Mouth concept.
  • We do not use any fermenting agent in our food, we do not use any Soda or any such stuff, and it’s purely natural.
  • Live and fresh cooking, low-cal and healthy food.
  • Standardized tastemakers and equipment.
  • Centralized base kitchen in the city.

Value of our Brand:

  • Two key products – Mr and Mrs Idly and Incy Wincy spider
  • In-house developed tastemakers and 100% Green Energy
  • Mass targeted price point starting at Rs.25/plate
  • Recognized and reputable brand name
  • Price point – middle of pyramid catering to huge urban/semi-urban population
  • Great Coverage and brand recognition in media (ZeeTV, CNBC, NDTV, etc)
  • Tie up with all the Major IT Giants nationwide
  • CAGR of 68% in three years
  • Exponential growth – from 2 lacs to 1 Cr+ in 3 years
  • Little space requirements and easy operations
  • Lower investments and higher profits

Franchisee Details:

Mr & Mrs Idly offers 5 types of Franchisee:

  • Unit Franchisee - 4 lakhs
  • QSR Franchisee- 7 lakhs
  • Super Franchisee - 9 lakhs
  • Express Franchisee - 9 lakhs
  • Casual Dine Franchisee - 10.5 lakhs

Values:

  • Location Selection and feasibility check
  • Design Planning and Layout
  • Complete Assistance in interior designing
  • On-Site Staff Training
  • Menu Development and retraining
  • Local Vendor Selection
  • Manpower Selection
  • Food Cost Auditing
  • SOP – Manual Operations Auditing
  • Extended service time 7 AM- 11 PM
  • A tested high-quality menu and innovation

Starting your own business was never so easy, connect now to know more!

MR & MRS IDLY Franchise Cost & Investment

Commenced Operations

Operations Commenced On 2007

Franchise Commenced On 2008

Franchise Details
Units

Investment INR 5lakh - 10lakh

Master / Multi Units

Region Wise

Investment INR 5lakh - 10lakh

State Wise

Investment INR 5lakh - 10lakh

City Wise

Investment INR 5lakh - 10lakh

Details

Anticipated percentage return on investment 50 %

Likely pay back period of capital for a Unit Franchise 1 Years

Other investment requirements No

MR & MRS IDLY Expansion Plans

North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal

South

Kerala, Karnataka, Tamil Nadu

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

 

MR & MRS IDLY Franchise Requirements

Type of property required for this franchise opportunity Commercial

Floor area requirement 100 - 800 Sq.ft

Preferred location of unit franchise outlet www.mrandmrsidly.in

MR & MRS IDLY Franchise Training

Detailed operating manuals for franchisees Yes

Franchisee training location Onsite

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

MR & MRS IDLY Franchise Agreement Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is the term renewable? Yes

Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.

How to get MR & MRS IDLY Franchise

Franchise India stands as a premier platform offering a wide spectrum of franchise opportunities across diverse industries. Embarking on your entrepreneurial journey through a franchise presents a promising venture. To get a MR & MRS IDLY franchise, you can fill up the application form provided on the website and our expert team will guide you with all the details viz. MR & MRS IDLY franchise fee, MR & MRS IDLY franchise cost, MR & MRS IDLY apply process and more. Our team will guide you during the process to avail MR & MRS IDLY franchise.

Interested in MR & MRS IDLY Franchise? Apply here

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