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Furniture/Home Decor & Furnishing

Home Lane

  • Area Req
    1000 sqft
  • Investment Range
    Rs. 20lac - 30lac
  • Franchise Outlets
    9
Business Details

Launched in 2014, HomeLane India Private Limited was founded by Srikanth Iyer and cofounded by Rama Harinath. The company offers end-to-end Home Interior designing and manufacturing services by being a single point of contact for customer.

While the core set of products include Modular Kitchens and Wardrobes, Puja and Crockery Units, Shoe Racks, Entertainment and Study Units; their product catalogue now includes home design services like False Ceiling, Flooring Solutions, Wall Painting, Window Dressing, Bed & Sofa Units.

This one-stop shop for complete home interior solutions boasts of 250+ design partners all across the country who assists in customising standard designs to customer’s preferences. HomeLane also promises an exclusive 45-day delivery commitment and offers a 5-year warranty on their products.

Currently operational in Bengaluru, Kochi, Chennai, Hyderabad, Pune; the company is now looking to setup a comprehensive franchise model in Mumbai. Following are some of the key benefits you get when collaborating with HomeLane.

Benefits of being a ‘Square’ Partner of HomeLane

  • Convert your existing showroom as a HomeLane (exclusive) showroom
  • Get ~75 curated leads (ASP: Rs. 6,00,000) every month
  • Get assistance from the design partner network who help you convert leads to orders
  • Get revenue share for orders booked and installed
  • Chance to offer massive range of HomeLane product catalogue to all your customers
  • Unique opportunity to be part of the HomeLane growth story

As a Square partner, HomeLane will provide you with following tools & services

  • Curated Leads

– 15-20 walk-ins per week (as opposed to 10-15 / week currently)
– Curated walk-ins that convert at 15%-20% because of pre-filtering by centralized pre-sales team based on requirements, possession date, etc.

  • Product Catalogue

– Well-researched and designed products covering fitted & loose furniture, as well as home design services
– All HomeLane branded products with quality stamp

  • Technology platform and Innovations to make overall experience enjoyable
  • Design Partner network to help in conversion
  • Manufacturing and Delivery
  • Marketing & Branding (Including store design support, signage, BTL and ATL activities)

Investment Details

Commenced Operations

Operations Commenced On2014

Franchising / Distribution Commenced On2015

Franchise Details
Units

Area1000 sqft

Investment Rs. 20lac - 30lac

Franchise/Brand Fee NA

Royalty/Commission15% Rev share

Expansion Locations
North

- NA -

South

- NA -

East

- NA -

West

Maharashtra

Central

- NA -

Union Territories

- NA -

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment - NA -

Likely pay back period of capital for a unit franchise 4-5 months

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 1000 sqft

Preferred location of unit franchise outlet - NA -

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location No

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 2 Year

Is the term renewable? Yes

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