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Price Range
  • Rs. 10 K - 50 K
  • Rs. 50 K - 2lac
  • Rs. 2lac - 5lac
  • Rs. 5lac - 10lac
  • Rs. 10lac - 20lac
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Home Lane

Home Lane

Category: Furniture home decor and furnishing
No. of Franchise Outlets: 9
Area Req: 1000 sqft
Investment: Rs. 20lac - Rs. 30lac
Business Details

Launched in 2014, HomeLane India Private Limited was founded by Srikanth Iyer and cofounded by Rama Harinath. The company offers end-to-end Home Interior designing and manufacturing services by being a single point of contact for customer.

While the core set of products include Modular Kitchens and Wardrobes, Puja and Crockery Units, Shoe Racks, Entertainment and Study Units; their product catalogue now includes home design services like False Ceiling, Flooring Solutions, Wall Painting, Window Dressing, Bed & Sofa Units.

This one-stop shop for complete home interior solutions boasts of 250+ design partners all across the country who assists in customising standard designs to customer’s preferences. HomeLane also promises an exclusive 45-day delivery commitment and offers a 5-year warranty on their products.

Currently operational in Bengaluru, Kochi, Chennai, Hyderabad, Pune; the company is now looking to setup a comprehensive franchise model in Mumbai. Following are some of the key benefits you get when collaborating with HomeLane.

Benefits of being a ‘Square’ Partner of HomeLane

  • Convert your existing showroom as a HomeLane (exclusive) showroom
  • Get ~75 curated leads (ASP: Rs. 6,00,000) every month
  • Get assistance from the design partner network who help you convert leads to orders
  • Get revenue share for orders booked and installed
  • Chance to offer massive range of HomeLane product catalogue to all your customers
  • Unique opportunity to be part of the HomeLane growth story

As a Square partner, HomeLane will provide you with following tools & services

  • Curated Leads

– 15-20 walk-ins per week (as opposed to 10-15 / week currently)
– Curated walk-ins that convert at 15%-20% because of pre-filtering by centralized pre-sales team based on requirements, possession date, etc.

  • Product Catalogue

– Well-researched and designed products covering fitted & loose furniture, as well as home design services
– All HomeLane branded products with quality stamp

  • Technology platform and Innovations to make overall experience enjoyable
  • Design Partner network to help in conversion
  • Manufacturing and Delivery
  • Marketing & Branding (Including store design support, signage, BTL and ATL activities)
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Home Lane Investment Details

Commenced Dates
Date Commenced Operations
Date Commenced Franchising / Distribution
Franchise Details
Franchise/Brand Fee
Store Wise
Rs. 20lac - 30lac
15% Rev share
Expansion Locations
Union Territories
Franchise Details (Optional)
Want to expand
Exclusive territorial rights to a unit
Performance guarantee to unit franchisee
Anticipated percentage return on investment
Likely pay back period of capital for a unit franchise
4-5 months
Other investment requirements

Home Lane Property Details

Type of property required for this franchise opportunity
Floor area requirement
1000 sqft . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet

Home Lane Training Details

Detailed operating manuals for franchisees
Where is franchisee training provided?
Head Office
Is field assistance available for franchisee?
Will someone from Head Office provides assistance to franchisee in opening the franchise?
What IT systems do you presently have that will be included in the franchise?

Home Lane Agreement & Term Details

Do you have a standard franchise agreement?
How long is the franchise term for?
2 years
Is the term renewable?
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