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  • Area Req
    1000 - 2000 SQ.FT
  • Investment Range
    Rs. 20lac - 30lac
  • Franchise Outlets
    1
Business Details

Homart - a retail sector business model you need to explore for a good ROI model!

Homart is a venture based on modern trade wherein we build a franchisee network that would retail centrally sourced products, thereby achieving efficiency in terms of cost, time, logistics and turnover and ensures profitability to franchisee owners associated with us.

In the next two years Homart will aim to have 100 stores across Kerala in its network. The first store is at Kodungalur and has been functioning since January 2015.

Based on market potential and franchisee owner’s investment and management ability, we would have the following categories of stores in our portfolio:

  • Median stores: 750 – 1500 sq. ft.
  • Monumental stores: 1500 – 3000 sq ft.

Products

Products distributed by HOMART would centre on customized gifts for special occasions, Brassware and Decorative Artware, Handicrafts, Crystal and Crockery and Extensive range of Home Dècor products.

Our eyes are set on being a complete home improvement solution provider and we would move in this direction while we source brands.

Opportunity:

2 & 3 Tier markets still are aspiration and have purchasing power derived through foreign remittances, but still relies on unorganized retail which does not have the resource or knowledge to cater to their needs.

As a branded, organized chain of stores Homart could absorb the potential of such markets with competitive pricing, extensive product range in a wide range of price categories that will address their aspiration of having access to products that the metro or city dwellers do.

With Homart trained service staff, each store will promise a consistent and unmatched shopping experience for customers thereby ensuring loyalty and retention.  

  • Growth for Homart, in terms of number of stores & the length and breadth of the product portfolio.
  • Growth for brands sold by us, through helping it tap into the massive potential of 2 & 3 tier markets.
  • Growth for franchisee owners achieved through maintaining adaptive, agile and responsive relationships.
  • Growth for customers, in terms of best products, best choices and best prices.

Brand Homart will be defined by consistency. From store design and layout to end consumer shopping experience, every single store in the chain will speak the same language. 

Marketing:

  • Marketing support would be a continuous effort by the back-end team of Homart.
  • Focused, target audience centred, relevant and store & market specific communication support would be provided.
  • Modern trade system will also enable Homart to provide the room to adopt effective sales promotion as well without affecting profitability."

Connect with us to know more about the business model.

Homart Team

Investment Details

Commenced Operations

Operations Commenced On2015

Franchising / Distribution Commenced On2015

Franchise Details
Units

Area1000 - 2000 SQ.FT

Investment Rs. 20lac - 30lac

Franchise/Brand Fee 50000

Royalty/Commission2%

Expansion Locations
North

- NA -

South

Karnataka, Kerala, Tamil Nadu

East

- NA -

West

- NA -

Central

- NA -

Union Territories

- NA -

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee Yes

Anticipated percentage return on investment 60%

Likely pay back period of capital for a unit franchise 1 YEAR

Other investment requirements NO

Property Details

Type of property required for this franchise opportunity RENTAL / OWNED RETAI

Floor area requirement 1000 - 2000 SQ.FT

Preferred location of unit franchise outlet TIER 2 & 3 CITIES

Training Details

Detailed operating manuals for franchisees No

Franchisee training location CORPORATE OFFICE

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? Life time Year

Is the term renewable? Yes

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