Womens Wear Greenways Franchise Cost – How to get, Contact, Apply, Fee

Greenways Designs: A Legacy of Elegance and Tradition

Greenways Designs, one of Delhi’s largest and most prestigious showrooms for sarees, suits, and wools, has been a hallmark of tradition and sophistication for over 65 years. Established in 1942, the brand has carved an unparalleled reputation in ethnic women’s wear, offering an extensive selection of sarees, including Embroidered Georgette Crepe and Net Sarees, Printed Georgettes, Chiffons, Crepes, Tussars, Traditional Banarsis, Gadwals, Kanjivarams, Rajkots, Upaddas, shawls, scarves, dress materials, and suits, among others. Each piece is meticulously handpicked and sourced from the finest artisans and weavers across India, ensuring exceptional quality and craftsmanship.

A Heritage of Excellence

Greenways Designs is renowned for its legacy of exquisite craftsmanship, blending the richness of Indian heritage with modern techniques and contemporary styles. Situated in Connaught Place, the heart of Delhi, Greenways Designs enjoys a strategic location that makes it easily accessible to customers from all walks of life. Over the past six decades, the brand has built an extensive and loyal customer base, touching millions with its dedication to quality and exclusivity.

The brand's positioning as both a regular and occasion wear saree store is solidified by its tagline, “A Festival of Sarees & Suits.” Sarees remain the primary revenue driver, accounting for 80% of sales, while salwar suits contribute 20%, often purchased on impulse by customers visiting the store. Greenways Designs has graced various national fashion events and expos, receiving widespread acclaim for its exceptional collections.

Expansion and Future Vision

Currently, Greenways Designs operates its flagship store in Connaught Place, with another landmark store in Pitampura, New Delhi. As the brand continues to flourish, it is expanding its presence in the National Capital Region (NCR), with planned stores in Noida, Gurugram, and the vibrant city of Lucknow, Uttar Pradesh. This expansion aligns with its vision of making premium ethnic wear more accessible while maintaining its hallmark of quality and heritage.

Revitalizing for the Modern Woman

Although Greenways Designs primarily caters to an older, traditional audience, the brand recognizes the need to evolve and attract a younger, independent, and financially empowered customer base. To achieve this, Greenways Designs plans to modernize its store design, enhance window dressing, adopt contemporary color schemes, and onboard a brand ambassador to create a more engaging and youthful appeal. These strategic changes will help transform Greenways Designs into a destination that resonates with the evolving fashion sensibilities of today’s women.

A Journey towards Franchising

With a firm foundation and a strong brand identity, Greenways Designs is now poised to expand through franchising opportunities. This move will enable the brand to extend its reach beyond Delhi, bringing its exquisite collections to a broader audience while maintaining the unparalleled quality that has been its hallmark for decades.

Beyond Sarees: Expanding the Product Line

Greenways Designs is not just about sarees; it has diversified its product range to include Unstitched Suit Fabrics, Ready-mades, and Wraps. This expansion caters to the modern woman’s evolving wardrobe needs, offering timeless ensembles that seamlessly blend traditional elegance with contemporary flair.

As Greenways Designs continues to grow, it remains committed to celebrating the timeless beauty of the Indian woman. With a rich heritage, an eye for innovation, and a dedication to excellence, the brand stands as a beacon of elegance, tradition, and modern sophistication.