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STOVE KRAFT PRIVATE LIMITED

  • Area Req
    300 - 500 Sq.ft
  • Investment Range
    Rs. 5lac - 10lac
  • Franchise Outlets
    50-100
Business Details

With 75+ stores presence in South India the brand enjoys good amount of market share in premium segment kitchen appliances range. The kitchen products of Gilma are sold purely through Gilma Franchise stores. The brand is now looking for Pan India expansion with its life style elevating product range.

Gilma is a part of Stove kraft private limited – India’s one of the largest kitchen appliances manufacturing company.

It has Chimneys, hobs, Gas cook tops, Kitchen sinks and office chairs under its basket

Gilma products are designed with just one thing in mind – to elevate the standard of living and make it world-class. Innovative features, state-of- the-art quality and futuristic designs are the hallmarks of Gilma products.

Today consumers perceive Gilma as a premium brand due to its innovate design and features, best in class service, warranty and longer durability products.

Business model

Gilma works in Franchise business model.

The Franchise’s business is purely driven through tertiary sales (End consumer sale). Company does adequate marketing for brand development and product promotions, generates consumer walk-in to the franchise store.

The individual store profitability is taken care by the respective store owners – Franchises. The investment terms to own a Gilma exclusive show room is made in such a way that the complete return on investment is made in 4 years’ time by franchises.

Projected growth

There are 4 states where the brand is currently in to (Karnataka, Andhra Pradesh, Telengana and Kerala). The immediate expansion is planned at Tamil Nadu and Rajasthan. Brand Gilma is persistently working towards increasing more no of stores and to have pan India presence.

By 2020

  • Be a Pan India market player and leader by market share in kitchen appliances segment
  • Be the first choice of consumer for kitchen solutions

Investment Details

Commenced Operations

Operations Commenced On2001

Franchising / Distribution Commenced On2006

Franchise Details
Units

Area300 - 500 Sq.ft

Investment Rs. 5lac - 10lac

Franchise/Brand Fee - NA -

Royalty/Commission0%

Master / Multi Units

Region Wise

Investment Rs. 10000 - 50 K

Unit Fee - NA -

Master Fee - NA -

Commission - NA -

State Wise

Investment Rs. 10000 - 50 K

Unit/Brand Fee - NA -

Master/Brand Fee - NA -

Royalty/Commission - NA -

City Wise

Investment Rs. 10000 - 50 K

Unit/Brand Fee - NA -

Master/Brand Fee - NA -

Royalty/Commission - NA -

Expansion Locations
North

Delhi

South

Andhra Pradesh, Karnataka, Kerala, Tamil Nadu

East

West Bengal

West

Goa, Gujarat, Maharashtra, Rajasthan

Central

- NA -

Union Territories

- NA -

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment 20

Likely pay back period of capital for a unit franchise 1 - 4 Year

Other investment requirements security deposit (1 Lakhs)

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 300 - 500 Sq.ft

Preferred location of unit franchise outlet commercial centers

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location On site

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 4 Year

Is the term renewable? Yes

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